UnboundB2B

Every dollar spent on marketing matters during recessions.?? ? The most perceptive companies always employ data analytics to identify high-potential prospects by segmenting them based on industry, behavior, and demographics.?? ? They ensure that their efforts are directed where they are most needed, maximizing effect and producing tangible outcomes by using buyer matrices and thorough profiling.? ? We want you to be able to do that too.? ? In our latest part of our playbook we highlight how to: - Identify high-value prospects using data analytics.? - Segment audiences based on demographics, behavior, and industry.? - Use buyer matrices and profiling to refine marketing strategies.? - Allocate marketing resources efficiently for maximum impact.? - Leverage insights to make strategic, data-driven decisions.? - Adapt marketing efforts to changing economic conditions. Click the link below to access it -?https://lnkd.in/gM64t5Fh ? #B2BMarketing #B2B #LeadNuturing #LeadNuture #Recession?

The CMO role isn’t what it used to be. AI is shaking things up, the pressure to deliver results is higher than ever, and marketing leaders are being asked to do more than just generate leads - they’re expected to own their entire market. So, where does that leave today’s CMO? Join Ram Sahu and David Hayes for a LinkedIn Live conversation about how AI is reshaping marketing leadership, what it means to be an “AI CMO,” and why the smartest marketers are shifting from demand capture to true market ownership. What we’ll cover: ?? The AI CMO Playbook – How top CMOs are using AI as a true growth driver ?? Escaping the Growth Trap – Why marketing teams need to think beyond leads ?? Unbound’s Next Chapter – How we’re helping AI CMOs create, capture, and convert demand ?? Welcoming David Hayes – Why he’s joining Unbound and his vision for the future of marketing leadership ?? March 12th @ 11:00 AM PST | 2:00 PM EST ?? Live on LinkedIn Bring your questions, grab a coffee, and let’s talk about where marketing leadership is headed. #AI #CMO #MarketBuilding #Leadership #GoToMarket #B2BMarketing #GrowthStrategy

"We know our customers" might be the most expensive lie in business. We’ve watched competitors disappear because they built products and campaigns for imaginary buyers. The misconception? That buyer personas created years ago still hold true. ?? The reality? Your audience evolves faster than your documentation. True audience understanding isn't a one-time exercise but an ongoing conversation. Are you making strategic decisions based on who your customers actually are today – or who you assume them to be? Here is a code to understand your audience like a pro. We’ve also put together 7 demand generation pitfalls to avoid this year. Click the link below to access the insights? https://lnkd.in/dxtQp-qN #B2B #MarketStrategy #DemandGen #B2BMarketing?

Nobody reads emails anymore. Inboxes are noisy and cluttered. Have you been hearing and seeing this too? I think we're looking at it all wrong. It's not about people reading emails in general. It's about whether we're giving them something worth reading.?Something that stands out. Our research shows that:? ?? B2B buyers spend 5x more time with self-guided content than with sales reps.? ??Most companies respond by pushing harder for sales calls.?? ??Meanwhile, brands like Squarespace are doubling down on education and community? The results? They speak for themselves. Our new playbook breaks down:? ??The psychology behind recession buying.? ??Why traditional lead scoring fails in downturns.? ??How to build trust when budgets are tight. Want to see what's actually working right now? Click here to get the full insights: https://lnkd.in/eKdCNX-f?? #B2BMarketing #LeadNurturing #RecessionStrategy #Recession #B2B?

Join us next Wednesday as we explore what the 'AI CMO' role entails and where we see the future of marketing headed.

Don't Call Sales... Until You've Checked These 5 Intent Data Boxes! You can not underestimate the role that intent data plays in the lead nurturing process.? Your prospects give a lot of behavioral signals as they browse the internet for solutions. So how do you check if your MQL?is sales-ready?? Run this intent data checklist:? ??Surge Signals:?Are they researching your industry?? ??Topic Clusters:?What pain points are they exploring?? ??Competitor Mentions:?Who else are they considering?? ??Content Consumption:?What types of content resonate?? ??Third-Party Activity:?What are they doing?outside?your website? Your pipeline deserves better leads. See how intent data makes the difference???? https://lnkd.in/dNFA_6vw

B2BMX West 2025 — What an incredible event! Our team had an amazing time representing UnboundB2B as a Gold Sponsor — connecting with industry leaders, sharing insights on ABM and demand generation, and showcasing solutions that drive real B2B success. A big shoutout to our EVP of Growth Marketing, Chris Salazar and David Hayes for being the face of Unbound. Though the event has wrapped up, the conversations don’t have to stop here. If you didn’t catch us, let’s connect — we’d love to discuss how we can support your marketing goals. Until next time, B2BMX West! ? #UnboundB2B #B2BMXWest #DemandGeneration #ABM #B2BMarketing

I spoke at B2BMX last week with UnboundB2B and saw ONE BIG problem with what the idea that MQLs = Pipeline. For years, marketers have been chasing MQLs as the ultimate KPI. I was definitely one of these leaders for 15+ years of my career! But how many of those leads actually convert into revenue? The reality: ? MQLs ≠ pipeline. ? High lead volume doesn’t mean high deal value. What works instead? Revenue-driven marketing: Focus on pipeline impact, sales velocity, and customer LTV. Intent-based outreach: Target accounts that are actively researching solutions, not just downloading an ebook. Takeaway: Shift from MQL obsession to revenue alignment. Teams have to evolve their frameworks. If I could send an emergency alert SMS to all marketers I would...but then again, is that just focusing on MQLs? ?? #RevenueMarketing #B2BSales #GrowthStrategy

ABM isn’t dead. It’s just getting a serious AI upgrade. Our team just got back from B2BMX West 2025, and if one thing stood out, it’s this: ABM is evolving fast. Is your team keeping up? Let’s talk in the comments! #B2BMarketing #ABM #AI #SalesAlignment #B2BMX?

Imagine you walking into a store and feeling like they’ve rearranged everything just for you? That's exactly how your B2B landing page should feel. But here's the problem: ? Most pages are built for everyone. Which means they're actually built for NO ONE. Your landing page has one job: to make your visitor feel like they’re in the right place. Lead nurturing starts the moment someone lands on your page.? If that first interaction doesn’t feel personal, relevant, and valuable, the likelihood of conversion drops immediately. At UnboundB2B, instead of making prospects learn about us, Our pages learn about them. The result? Pages that:? - Adapt in real-time to each visitor? - Show exactly how we've solved their specific challenges? - Anticipate questions before they're asked Because in today's market, generic doesn't convert.? PERSONAL does. Gaurav Roy has put together his insights on transforming lead nurturing during a recession. To ensure that every lead you capture turns into a long-term customer, now is the time to refine your approach. Read here: https://lnkd.in/geR5DwgD ? #B2BMarketing #B2B #LeadNuturing #LeadNuture #Recession