Unacast

Do you want to see the true trade area around your site? Schedule a demo to see where customers originate that visit your location! Built with Mobile Data, this dataset is a powerful tool in all CRE projects.

Geospatial data can be complex, but making data-driven decisions shouldn’t be. That’s why we’re excited to announce a game-changing update for our location intelligence chatbot, Una—now powered by Google’s Gemini 1.5 Flash on Vertex AI! This next-gen AI integration takes Una to new heights, making geospatial analysis faster, smarter, and more accessible. No need for lengthy data wrangling or back-and-forth with analysis teams. Now you can get instant, crystal-clear insights right when you need them. From foot traffic and trade area mapping to deep demographic and psychographic profiling, Una delivers actionable insights from complex data sets in seconds. Explore detailed data points across zip codes, neighborhoods, and over 4 million points of interest. Whether you’re in retail, real estate, or urban planning, Una helps you make decisions that drive growth and strategy. At Unacast, we’re pushing the boundaries of what’s possible with location intelligence. With Una’s enhanced capabilities and the power of Google Cloud’s gen AI, we’re redefining the future of location insights. Ready to see what Una can do? The future of location intelligence is here—let’s dive in! https://bit.ly/48I3HT2 #LocationIntelligence #GeospatialData #AI #GoogleCloud #Gemini15 #DataScience #BusinessInsights #Unacast

Are you passionate about data, innovation, and making an impact in the world of location intelligence? At Unacast, we're on a mission to help businesses unlock the power of location data, and we want YOU to join our growing team! We're currently looking for talented individuals to fill a variety of roles across different departments. If you're driven, curious, and excited about working in a collaborative and dynamic environment, we'd love to hear from you. Explore our open positions and apply today: https://bit.ly/3Jcw1ko #Unacast #Careers #Hiring #JobOpening #JoinUs #Data #Engineer #SalesDirector #SoftwareEngineer #Remote #TechJobs #InnovativeCareers #LocationData

Unravel the importance of location data for advertisers in 2024 with our comprehensive report. We address emerging challenges and provide effective solutions for audience building and measurement in the AdTech landscape. Our insights have empowered many industries, and we're proud to work alongside leading contributors. Get your copy of the report here: https://bit.ly/482o1Ox #Unacast #AdTech #LocationData #AudienceBuilding #Advertising

In the world of advertising, proving your campaign's impact is everything. Did your ads drive real-world action—like more foot traffic or conversions? Measuring offline conversions can be tricky, but with location data, brands can better assess the success of their campaigns. There are two main ways: 1. Device Observations: Track devices that saw your ads and later visited your store. 2. Traffic Trends: Analyze foot traffic increases during your campaign. But it’s not just about gathering data—it’s about gathering the right data. Inaccurate or outdated data can lead to misguided conclusions and wasted ad spend. At Unacast, we ensure advertisers have clean, deduplicated, and privacy-sensitive location data, so you can measure success confidently. Curious to learn more? Download our full report to learn how location data can transform your campaign results. ?? https://bit.ly/482o1Ox #LocationData #AdTech #AdvertisingSuccess #DataDrivenMarketing #Unacast #AudienceTargeting

The University of Florida Transportation Institute (UFTI) is at the forefront of using cutting-edge location analytics to understand human mobility during natural disasters. In a recent study on the 2019 Kincade Fire in California, UFTI researchers collaborated with Unacast to analyze movement patterns within evacuation zones. Their work provided critical insights into how people respond in emergencies, offering actionable data to enhance future wildfire response and disaster management. Insights from location intelligence can empower emergency managers to improve response strategies, optimize communication, and better protect at-risk communities. As Dr. Xilei Zhao notes: “Through the use of location intelligence, we were able to develop a new methodology to analyze human behavior during wildfires…advancing research in evacuation behavior for natural hazards.” Read the entire study here: https://bit.ly/3NHXhK3 #LocationIntelligence #WildfireResponse #EmergencyManagement #TransportationResearch #DataDriven #UFTI #DisasterPreparedness #Unacast #Data

"A good COO runs just behind a CEO with urgency and picks up all the pieces that fall behind on the journey." This is Kjartan Slette's (COO & Co-Founder Unacast) description of why he and Thomas Walle (CEO & Co-Founder Unacast) have such a well-functioning partnership after over 10 years. Thanks for a great summary of the COO Summit Autumn 2024 (link to article in the comments), Joakim Birkeli Jacobsen & Shifter.no. Agnes Dyvik Clark shares some great takeaways from her fireside chat with Jon K?re Stene and other relevant insights into the COO's role in a venture-backed scaleup. Curious to hear how Jon K?re and Karl would agree with the Batman & Robin comparison! ?? Great to witness another "Tandberg Mafia" story with?Michel Sagen?and his learnings from building Videxio and Pexip. Spoiler alert -> One common thread all the speakers come back to is the importance of culture. Something that is hard to copy or replicate but authentically crafted by the founders from early on. "Progress over perfection" - was Videxio's cultural mantra in the early days and I believe a lot of companies, both big and small could learn a lot by following that mindset. ????????

Relu AI Systems Private Limited, is revolutionizing marketing strategies with RoadStar, their premier platform powered by Unacast's location data. This platform equips advertisers with precise audience measurement and actionable insights, facilitating optimal budget allocation and achieving a higher ROI compared to digital and TV media. By utilizing Unacast’s extensive mobility data, Relu AI provides critical metrics such as impressions, reach, and frequency, redefining how advertisers assess their campaigns. Establishing trust in the industry is vital, and Relu AI bridges this gap with transparent and dependable data, enhancing campaign planning and execution. Experience seamless campaign management with our self-service model, enabling advertisers to experiment with diverse formats and locations while accessing immediate, data-driven results. Relu AI and Unacast are leading the charge in a new era of data-driven OOH advertising. As more advertisers adopt our platform, the trust fostered through consistent, accurate data supports smarter budget allocation and successful campaigns. Discover more about the partnership between Relu AI and Unacast here: https://bit.ly/4hj45en #OOHAdvertising #DataDriven #Innovation #ReluAI #Unacast #LocationData #MobilityData

Advertisers, are you maximizing both the quantity and quality of your data? While it’s tempting to chase scale, using flawed or outdated data can waste your ad spend. Focus on trusted sources and implement filtering systems to ensure data accuracy. At Unacast, we process over 8 quadrillion data points monthly to eliminate duplicates and correct misconfigurations. This results in clean, reliable data that delivers real results. Want to enhance audience targeting and measurement? Trust high-quality data sources. Discover more about Unacast's commitment to data quality by downloading our full report: https://bit.ly/3NEwdey #LocationData #AdTech #AudienceTargeting #DataDrivenMarketing #Unacast #Advertising #DataQuality

1 day left, full capacity, and 3 more awesome speakers for COO Summit: ? Olga Mozhayskaya, Engagement Manager at McKinsey & Company ? Kjartan Slette, COO at Unacast ? Agnes Dyvik Clark, PhD Research Fellow, Digitalization and Entrepreneurship at Universitetet i Oslo (UiO) | University of Oslo Thanks a lot for all the introductions and recommendations to companies attending: Unacast, Appfarm, Neonomics, Norwegian Mycelium (NoMy), Superside, Dintero, Catchwise, Scrimba, Sunday Power, Simli, FundingPartner, Joymo, Aevy, Farmable, Keenious, Bookis, VARIG, Accountflow, Wepost?, Soolv, Staffer, Naer?, Witted, Milrab.com, Speiz, Plaace, Unifractal, Unbolt, N?rs, Konfidens, Jottacloud, Folq, Intelecy, OwnersRoom, + many more. See you tomorrow!! ????????