Umbrella Local

In a world where consumers are constantly bombarded with advertisements, trust is more important than ever. That’s why user-generated content (UGC) has become a game-changer for businesses looking to build authentic connections with their audiences: https://lnkd.in/dmNgUWmh

Artificial Intelligence (AI) has been a hot topic in tech for years, but now it’s making a big impact on marketing too. If you’ve ever wondered how brands create personalized ads, write content faster, or analyze data with ease, AI is often behind the scenes. And here’s the big news—AI in marketing is no longer just for big companies with huge budgets. More businesses are adopting AI tools to save time, improve customer experiences, and get better results. Let’s break it down and explore how you can start using AI in your marketing strategy: https://lnkd.in/dc9p2nXd

If there’s one constant in the social media world, it’s change. TikTok has been a marketing powerhouse, but recent uncertainties surrounding its future have served as a wake-up call for marketers: relying too heavily on one platform is risky. Future-proofing your marketing strategy isn’t just about reacting to TikTok’s challenges; it’s about building a resilient, adaptable approach that ensures your brand thrives no matter what changes come. Let’s explore how to do just that:?https://lnkd.in/eadk5vkk #FutureProofMarketing #DigitalStrategy #SocialMediaPlanning

TikTok has transformed marketing, but with its future uncertain, it’s time to explore other platforms that deliver similar results. The good news? TikTok isn’t the only player in the short-form video space. Platforms like Instagram Reels, YouTube Shorts, Snapchat Spotlight, and others are stepping up to the plate. In this blog, we’ll dive into top TikTok alternatives and how to leverage them to diversify your marketing strategy without missing a beat:?https://lnkd.in/dDbUXFvX #MarketingAlternatives #SocialMediaTips #VideoMarketing

TikTok has been the social media superstar for years. It’s where trends are born, challenges go viral, and marketers find goldmines of engagement. But lately, TikTok has found itself at the center of global scrutiny, leaving marketers wondering: Is TikTok still the MVP of social media marketing, or is it time to reconsider? Let’s dive into what’s happening, why it matters, and how marketers like you can adapt to this ever-changing digital landscape: https://lnkd.in/e3TvwFNQ #TikTokMarketing #SocialMediaStrategy #MarketingTrends

In 2024, the digital marketing world had a new superstar: AI-driven personalization. It was everywhere! News outlets were all over it, and marketers couldn’t stop talking about how this new tool was changing the game. From making ads smarter to delivering content that feels like it was written just for you (because it kind of was), AI was having its moment. Let’s break down why AI-driven personalization got all the buzz, why it matters, and how you can jump on the AI train to make your marketing campaigns more fun and effective: https://lnkd.in/e8EPak3i #digitalmarketingtrends #aipersonalization #buzzworthymarketing

New Year’s Day is here! While some people are relaxing or scrolling through their resolutions, why not use this day to jumpstart your marketing adventure? Whether you’re diving into marketing tools, exploring creative strategies, or just starting out, January 1 is a golden opportunity to get a head start. Here are six impactful and beginner-friendly moves you can make today to feel confident about marketing in 2025: https://lnkd.in/eQWkV_rK #marketing101 #newyearnewbusiness #businessresolutions

Congrats, Kevin! We're thrilled for you!

Umbrella Local here! LinkedIn’s AI tools, like "Takeaways for Me" and "Am I a Good Fit?" are designed to save time, boost insights, and streamline decision-making for businesses. But while AI offers convenience, it’s not a complete solution for growing your business. Here’s why local expertise is key: 1. ???? + ?????????? ??????????????????: LinkedIn’s AI provides useful insights, but only local experts can take that data and turn it into personalized, creative campaigns that connect with your audience. 2. ???????????????????? ?????????????????????? ???????? ????: AI tools like "Am I a Good Fit?" help identify top candidates, but combining AI insights with local job trends and SEO strategies ensures you attract the best talent. 3. ???????????????? ?????????????????? ???????? ??????????????????: AI can summarize content, but it doesn’t capture the nuance of messaging that truly resonates with your target demographic. Local experts help tailor your campaigns for deeper engagement. 4. ?????????????? ??????????????????????????: AI tools optimize your LinkedIn profile, but local experts ensure your entire digital presence—from your website to content—is user-friendly and accessible, giving you a competitive edge. ?????? ?????????? ????????????????? LinkedIn’s AI tools are powerful, but they should complement a well-rounded marketing strategy, not replace it. By partnering with local experts, you get the best of both worlds—AI insights combined with creativity and local expertise for a strategy that works for your business. Ready to optimize your LinkedIn strategy? Contact Umbrella Local today for a free consultation! #LinkedInAI #MarketingStrategy #AIEnhancement #LocalExpertise #DigitalMarketing

?????? ???? ???????????????? ???????????????? ?????????????? ???? ???????? ????????????: ?? ???????? ?????? ?????????????? ??????????????????... (2-min read) LinkedIn’s algorithm is changing fast, so it’s time to adjust your strategy. With 2025 around the corner, here’s how to get the most out of LinkedIn content ?? ??? Make Posts That Spark Convos: LinkedIn loves posts that get people talking. Studies show that 2-4 comments in the first hour can boost reach by 25%. Ask questions, share cool insights, and get people to engage. Pro tip: Have your team or clients comment early to keep things rolling. ???? Skip Outbound Links, Keep It Native: Outbound links can hurt your reach—by as much as 35%! Keep the content in the post and save the links for the comments. This helps your posts get seen more and keeps things looking natural. #?? Use Fewer Hashtags: Hashtags still help with discoverability, but don’t overdo it. Stick to 2-3 broad, relevant hashtags like #Marketing or #Growth. Too many hashtags can actually hurt your reach, so keep it simple. ?? Post Less, But Make It Count: Quality over quantity! LinkedIn now values relevant, high-quality content more than frequent posting. Focus on powerful posts like client wins, employee shout-outs, or big ideas that resonate with your audience. Do you want to not only amp up your LinkedIn but also generate leads and sales with results-based digital marketing services? Call Umbrella Local today at (646)440-1426! #DigitalMarketing #LinkedInGrowth