Umault

??♀? What does a B2B marketer do when a zombie bites him? Turns out, the end of the world is no excuse to miss those KPIs. Watch B2B NEVER DIES and see how one marketer’s final minutes blur the line between survival and… subscription rates. #b2bmarketing #halloween

How do you market PacBio's new benchtop long-read DNA sequencing system? The folks in our newest ad were trying to figure that out too. Check out the full spot here: https://lnkd.in/g-ZDcbky #b2bmarketing

?? New work alert! ?? We're super honored to help PacBio launch their brand new benchtop HiFi long read DNA sequencer, Vega. #b2bmarketing

??♂? What getting bit by a zombie has taught me about B2B sales… ?? Identify the Problem: Clearly, my problem was an imminent zombie transformation. In B2B sales, you need to identify your customers' pain points with the same level of urgency. Whether it’s low productivity or high churn, you’ve got to know what’s gnawing at them. ???? Adopt a Relentless Approach: If zombies are anything, they’re persistent. They don’t give up. In B2B sales, you’ve got to channel that same level of relentless follow-up (minus the groaning and limb-dragging). Stay on it until you convert. ?? Embrace Change: Look, once you’re bitten, you have to accept that life as you know it is over. The same applies when market conditions shift or new competitors emerge. Adapt or risk getting left behind (or worse, “un-dead”). ??? Build a Resilient Network: I wasn’t alone in this fight. I had my zombie apocalypse crew – just like you need your B2B sales team. It’s a collaborative effort. Even if you’re the “sales hero,” remember: there’s no surviving (or closing deals) without your support network. So yeah, getting bit by a zombie wasn’t ideal. But if it taught me anything, it’s that sales is about turning challenges into opportunities. Now excuse me, I need to go find some brains—er, I mean leads. ?? Check out the full film here: https://lnkd.in/gGHbPpRX #halloween

Thanks to Ads of the World for highlighting our #Halloween film, B2B Never Dies, as an Editors Choice! ICYMI, here's the film: https://lnkd.in/gGHbPpRX #b2bmarketing

??♀? Our annual Halloween video drops next week! In the meantime, please enjoy last year's film, "Possessed." #b2bmarketing #halloween

Halloween 2024 video loading…

?? It's October, which means our annual Halloween video is coming soon. In the meantime, please enjoy the video that started our yearly tradition, "The Stalking."

?? Here's the secret to our most successful ad Umault's most successful ad promoting ourselves?has over 350k mostly organic views and is our #1 source for leads. But for most of its lifetime online, it's been a dud. ? We published it on May 22, 2020, and for the next 2 years, 279 days, it sat there with under 12k views (those were the ones we sponsored). Then, all of a sudden and without reason other than algorithm magic, it went viral. ? The takeaway: put great content into the universe and be patient. You may say, "But we can't wait 2 years, 279 days!" You're right; that's why it's crucial not just to make one piece and call it a day - you need to consistently put stuff out so there's a compound effect - and you increase your odds of an instant hit. Here's the spot we're referencing BTW: https://lnkd.in/gBu3fRQd #b2bmarketing

We're making the most of our production budget by building a conference room in our house location instead of moving everyone to an actual office. Efficiency powers creativity! #b2bmarketing