UM Worldwide

Being young nowadays is, in many cases, very hard. Is this a perennial generational truth? Perhaps to some extent, however our new research has found that there is consensus amongst older people in the UK around the fact that being young in 2025 is, in fact, harder than ever. One of the main reasons for this is financial pressure, which can cause and compound mental health struggle. Yesterday, UM came together with MONY Group plc and Campaign Against Living Miserably to launch Money Talks: The Youth Tax, an investigation into youth today and into their financial and mental health. The findings are, in many ways, bleak. Suicide is the biggest taker of young lives (16-24) in the UK. Financial hardship, debt and disenfranchisement can create a feeling of entrapment and failure, which can lead to hopelessness and suicidality. There is a role for trusted adults, and for brands, in helping young people navigate and overcome this particular kind of struggle. So proud to have stood alongside our clients at MONY Group and our longstanding charity partners at CALM in throwing a spotlight onto this simmering crisis in society. Feeling much admiration today for my team-mates, Olivia Wilton and Gabriela Reis de Paiva, for all they've done to bring to life this important and at times gloomy analysis, and for how excellently they presented it, and for Mollie Smith-Halvorsen for delivering our launch event so well. Thank you to Dynata and Motives for powering our fieldwork; thank you to everyone who contributed to this study; and thank you to everyone who came to support our launch yesterday. If you're an advertiser, trade body, charity or public body with a stake in youth audiences, we'd be pleased to present this research in full. Alice Archer ? Andy Riley ? Annabelle Letten ? Bailey K. ? Bláthnaid Corless ? Bogdan Duduia ? Chris Howell ? Elizabeth Charlesworth ? Enyi Nwosu ? Gabriela Reis de Paiva ? Helen Needham ? James Simkins ? Johanna Jarvi ? Kara Gammell ? Kara Osborne Gladwell ? Laura Armstrong ? Marianna Maniatakis ? Mollie Smith-Halvorsen ? Niyatee Sengupta ? Noel Cullen ? Olivia Wilton ? Rachel Tysh ? Rosie Stewart ? Sean Conley ? Simon Gunning ? Therese Eriksson ? Veronique Le Therisien ? Wendy Robinson

Thrilled to once again receive 5 stars on Newsweek’s annual list of “Greatest Workplaces for Women!” Says UM US CEO Erin Akselrod - Quintana, "I am so proud that UM has long been known in the industry as a place where women can thrive. Thank you, Newsweek, for this fantastic recognition of our ONE UM community and all that we do to support each other."?

It’s Women’s History Wednesday, and we’re celebrating a daring disruptor who’s transforming the media landscape and shaping the business world for the better. This week, we spotlight a trailblazer making history in real time—IPG Mediabrands Global CEO, Eileen Kiernan. As the only woman currently leading a global media holding company, Eileen isn’t just proving what’s possible for women in business—she’s paving the way for other women to follow. Thank you Eileen – your leadership inspires us daily. #WCW #WHW #IPGMEDIABRANDS

While the region races toward the future, many agency cultures remain anchored in traditions that no longer serve our collective potential – particularly for women, says UM MENAT's Susana Tsui Fitzpatrick. Read her thoughts here: https://lnkd.in/dfXVB3Yn #IWD2025 #womenleadership #DE&I

This morning, we had the pleasure of welcoming our clients, partners, and friends into the office for the launch of Money Talks 2.0: The Youth Tax. ?? In collaboration with our fantastic clients, MoneySuperMarket, part of MONY Group plc, and our charity partner Campaign Against Living Miserably, we’ve been working to understand the profound impact financial worries have on young people’s mental health. With rising living costs, fierce job competition, and increasing pressure to succeed, many young people are feeling a deep sense of powerlessness. Our research uncovered some alarming truths, such as that 1 in 4 young adults are currently in debt, and 1 in 10 young people with debt have suicidal thoughts. With suicide now the leading cause of death for young people, our insights reflect that money is a significant stress factor. At UM, we are committed to understanding the cultural, political, and socio-economic factors that shape how consumers feel and behave. Our research showed that there is a clear need for brands to act responsibly when talking to young people, and in fact young people look to financial brands to provide honest guidance and advice. We will continue to support our clients in navigating this reality and exploring ways to make meaningful impact through their work and their actions. A huge thank you to our brilliant speakers: Kara Osborne Gladwell, Simon Gunning, Peter Duffy, Michael Albert Brown, Olivia Wilton, Gabriela Reis de Paiva, Sam Delaney, Annabelle Letten, Enyi Nwosu, Wendy Robinson, Helen Needham. ?? If you’d like to download the full report, please email us at [email protected].

#ICYMI: We are thrilled that our UM Worldwide teams and clients across #APAC are finalists at the Festival of Media APAC Awards! Check out the full list of shortlists here: https://bit.ly/4bVp5pl. Fingers crossed for the awards ceremony in May ???? #StandAgainstBland #pulseofUMAPAC #FOMA25 UM Australia IPG Mediabrands IPG Mediabrands APAC IPG Mediabrands Malaysia

Looks like we hit send way too quick ?? We are excited to announce that UM Australia has received 4x shortlists for the Festival of Media APAC Awards! All in the following categories: - Best Cause Campaign for Child Safety, One Talk at a Time - Australian Government - Best use of OOH for XXXX Gold's Flying Cans - Lion - Best Comms Strategy for James Squire x MasterChef - Lion - Best Partnership for James Squire x MasterChef - Lion We look forward to the ceremony on the 1st of May - let's bring home some gold ?? ??

It was great to see Nicola Westwood, Head of AV Planning at UM, take the stage at Adwanted Events' Connected TV World Summit last week! ?? ? The panel highlighted key challenges in cross-platform planning and measurement, exploring how to demonstrate incremental reach and frequency across streaming services, broadcast linear, and BVOD. They also discussed unique audience contributions, the impact of new cross-media measurement initiatives, and how these insights help media buyers make better decisions. ? A big thank you to John Moulding for moderating the discussion, and shoutout to the brilliant panellists alongside Nikki: Sarah Jones, Chris Hock. UM Worldwide #CTVWS

We’re incredibly proud to share that Alique Ohanian, Group Account Director at UM, has been named a WACL (Women in Advertising & Communications Leadership ) Talent Awards 2024/2025 winner!??? ? In Alique’s own words: "It’s an honour to be recognised alongside such an exceptional group of industry peers! It was truly inspiring to be surrounded by so many extraordinary women, each making a powerful impact in our field." ? This well-deserved recognition is a testament to Alique’s brilliant leadership and dedication to reshaping inequality within our industry. We are proud to work alongside people who use their talent as a force for good. ? As a WACL Talent Awards winner, Alique now joins the Futures Network, an alumni group of past winners, where she will continue her journey through workshops and courses. ? Congratulations, Alique!???

Huge congratulations to Rahma El Sayed on winning B&T 30 Under 30 Award in Media Planning/Buying! We're incredibly proud to celebrate this well-deserved recognition of her talent and contributions ?? ?? It was a wonderful evening celebrating Rahma's success, and also supporting Cameron Stewart and Georgie Brady who were shortlisted! Check out the full list of winners from last night's events here: https://lnkd.in/gx8RZuMt