UM Worldwide

UM is honoured to have topped the pile in COMvergence’s New Business Barometer for total new business in 2024??? As our CEO Anathea Ruys (she, her, hers) puts it, "this testament to our relentless focus on client success, innovation, and strategic agility." Read more on B&T here: https://lnkd.in/gn5J2MNr

In celebration of Women's History Month, our EVP and US Managing Partner, UM/OneVue Lisa Pierdon Beshara shares the impact on her career of women leaders who “embody compassion, organization and unwavering dedication,” the importance of organizations like She Runs It in helping women advance in the industry, and why she decided to create a support network for working moms across IPG Mediabrands. Read more in Ad Age! https://lnkd.in/eYypNhKN

We're excited to launch our new chapter of our Skip the Cow campaign for Flora Food Group, featuring the iconic Gordon Ramsay! Picture this: Gordon, astride a cow named Susan, declaring Flora's baking prowess with his signature fiery flair. ?? ? This global campaign uses hilarious TV, high-impact OOH, social, digital, and press to convince the world that plant-based butter is where it's at for all your cooking and baking needs. It's a follow-up to previous award-winning campaigns, proving that Flora knows how to make even Gordon Ramsay say “look at this f***ing cake”! ?? ? Thank you and congratulations to our wonderful clients Flora Food Group for your partnership as well as our wider UM local network for your planning expertise both regionally and on ground. And to Pablo London and Tag for your fantastic work and collaboration. Read more in the article here: https://lnkd.in/edkJXj-a

Last week, we launched our latest research report, Money Talks: The Youth Tax. ?? ? In collaboration with MONY Group plc and Campaign Against Living Miserably, we explored the financial struggles facing young adults and the urgent role brands must play in addressing them. With 87% of young people worried about not having enough money and 50% encouraged by brands to use credit options - deepening their debt - it's clear that more needs to be done. Swipe to see some of our key findings. ?? ? To download the report, please email us at [email protected]???

“Full Colour Media ensures that we don’t just talk at people but speak their language, in their context, with messages that matter.” - Sue-Anne Lim, CEO at UM Worldwide #Malaysia, on the launch of #UM's new Full Colour Media proposition and the agency's commitment to delivering bold, creative, and results-driven marketing solutions. Read more in this feature in The Star: https://bit.ly/4j4aqe5. #StandAgainstBland #pulseofUMAPAC IPG Mediabrands IPG Mediabrands APAC IPG Mediabrands Malaysia

It’s great to see Money Talks: The Youth Tax, our latest research report, featured in The Media Leader UK. ? With 66% of young adults believing brands aren’t transparent about the potential risks of the credit options they offer, it’s clear that brands have a bigger role to play in supporting young consumers. The article also highlights the impact of social media, with 43% saying they feel pressured to spend beyond their means to keep up with what they see online. ? Olivia Wilton, our Insights Manager, explains: “Social media needs to be handled carefully to prevent more young people from slipping further into debt.” ? Read the full article here:?https://lnkd.in/enRNQaRf

Five years at the top! We’re proud to be ranked Canada’s #1 media agency once again by RECMA as part of its latest Qualitative Evaluation report. A huge thank you to our teams, clients, and partners for making it possible.

Being young nowadays is, in many cases, very hard. Is this a perennial generational truth? Perhaps to some extent, however our new research has found that there is consensus amongst older people in the UK around the fact that being young in 2025 is, in fact, harder than ever. One of the main reasons for this is financial pressure, which can cause and compound mental health struggle. Yesterday, UM came together with MONY Group plc and Campaign Against Living Miserably to launch Money Talks: The Youth Tax, an investigation into youth today and into their financial and mental health. The findings are, in many ways, bleak. Suicide is the biggest taker of young lives (16-24) in the UK. Financial hardship, debt and disenfranchisement can create a feeling of entrapment and failure, which can lead to hopelessness and suicidality. There is a role for trusted adults, and for brands, in helping young people navigate and overcome this particular kind of struggle. So proud to have stood alongside our clients at MONY Group and our longstanding charity partners at CALM in throwing a spotlight onto this simmering crisis in society. Feeling much admiration today for my team-mates, Olivia Wilton and Gabriela Reis de Paiva, for all they've done to bring to life this important and at times gloomy analysis, and for how excellently they presented it, and for Mollie Smith-Halvorsen for delivering our launch event so well. Thank you to Dynata and Motives for powering our fieldwork; thank you to everyone who contributed to this study; and thank you to everyone who came to support our launch yesterday. If you're an advertiser, trade body, charity or public body with a stake in youth audiences, we'd be pleased to present this research in full. Alice Archer ? Andy Riley ? Annabelle Letten ? Bailey K. ? Bláthnaid Corless ? Bogdan Duduia ? Chris Howell ? Elizabeth Charlesworth ? Enyi Nwosu ? Gabriela Reis de Paiva ? Helen Needham ? James Simkins ? Johanna Jarvi ? Kara Gammell ? Kara Osborne Gladwell ? Laura Armstrong ? Marianna Maniatakis ? Mollie Smith-Halvorsen ? Niyatee Sengupta ? Noel Cullen ? Olivia Wilton ? Rachel Tysh ? Rosie Stewart ? Sean Conley ? Simon Gunning ? Therese Eriksson ? Veronique Le Therisien ? Wendy Robinson

Thrilled to once again receive 5 stars on Newsweek’s annual list of “Greatest Workplaces for Women!” Says UM US CEO Erin Akselrod - Quintana, "I am so proud that UM has long been known in the industry as a place where women can thrive. Thank you, Newsweek, for this fantastic recognition of our ONE UM community and all that we do to support each other."?

It’s Women’s History Wednesday, and we’re celebrating a daring disruptor who’s transforming the media landscape and shaping the business world for the better. This week, we spotlight a trailblazer making history in real time—IPG Mediabrands Global CEO, Eileen Kiernan. As the only woman currently leading a global media holding company, Eileen isn’t just proving what’s possible for women in business—she’s paving the way for other women to follow. Thank you Eileen – your leadership inspires us daily. #WCW #WHW #IPGMEDIABRANDS