UM Worldwide

BREAKING: UM has just been named Ad Age’s A-List Media Agency of the Year! Ad Age credits us for our cutting-edge capabilities and innovations, major new business wins, and our commitment to DEI and to our ONE UM community. Congratulations to all our UMers across the US, and to our clients and partners, for making this incredible honor possible! And huge congrats to IPG Mediabrands on being named A-List Network of the Year – so much to celebrate!??? #adage #alist

Our Global Chief Client Operations Officer and US COO Jennifer Wadeyka and EVP, Global Managing Partner Sarah Donohue celebrated with their fellow honorees from the IPG Mediabrands network at the 2024 Cynopsis “Top Women in Media” gala last week. Thank you to Cynopsis for a wonderful evening and congratulations to all the winners!???

Our CEO, Kara Osborne Gladwell, has written an article for The Media Leader UK on the critical need for better representation of carers in media. She highlights how carers, who often juggle employment and caregiving responsibilities, remain largely invisible in today’s media landscape, despite their significant role in society and the economy. By overlooking this audience, brands risk missing opportunities for meaningful connection and impactful messaging. Kara shares insights from our recent research, The Care Economy: Society’s Engine Room, conducted in partnership with UN Women UK, revealing that 25% of working mothers in the UK have been forced to leave their jobs, while another quarter have had to reduce their hours, underscoring the wider impact on the workforce. At UM, we’re committed to understanding audiences in all their nuances. Kara stresses how these nuanced insights, particularly about carers, lead to more inclusive media strategies and highlight the importance of workplace cultures that support caregiving responsibilities. A big thank you to the team who worked hard on this research: Tabitha Morton Atonte Semira Martha Bennett Michael Albert Brown Olivia Wilton Kim Lambert UM Worldwide. Read the full article below!

Our US Chief Investment Officer Marcy Greenberger sat down with Tim Peterson, host of the Digiday Podcast to discuss this year’s TV and streaming upfront ad market, saying “The biggest shift or change this year is it was really a reset year from a digital video standpoint in terms of pricing.” Marcy and Tim also discussed shifting ad spend, the future of measurement, and how the market will evolve further. Listen to the full podcast now!

Congratulations to our UM Romania team on being named Media Agency of the Year at Golden Drum 2024! The honor came following a year of incredible award wins including most recently, two Grand Prix awards for Content, Online & Mobile and Excellence in Media, Media Insights & Audience at the Golden Drum International Festival of Creativity Awards showcase. Bravo!

UM Australia's Planning Director, Yelia Schnelle shares her #POV on the tenacity of #printmedia with Campaign Asia-Pacific. Read the full article here: https://bit.ly/3U8cqHY. #pulseofUMAPAC UM Worldwide IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG)

We were thrilled to host She Runs It for their “Best of the Badass Bosses: Las Jefas Edition” event at #AWNewYork24. Our SVP/Group Partner, Integrated Investment Andrea (Valdes) Jenny joined a powerhouse panel of Latina leaders, and discussed?her career journey, identity as a Hispanic/Latina woman, and how her cultural roots have helped drive her success: “I was taught that if you want something, you have to go out and get it for yourself because no one’s going to just give it to you.” Thank you She Runs It for this inspiring (and fun) discussion!?#HispanicHeritageMonth IPG Mediabrands

Our SVP/Group Partner Nora Colonero Wolfe joined Xumo's Advertising Week NY discussion on strategies for achieving incremental reach in a fragmented media landscape, how modern audiences are consuming content, the importance of data quality + building effective media plans. “We need to make sure that we as marketers are not just deciding ‘This is what I am viewing and this is how I am going to build my media plan.’ We want to consider how the entire nation is consuming content and how can we make sure that we are in front of all of them.” #AWNewYork24 IPG Mediabrands

Our US Chief Investment Officer Marcy Greenberger and other industry leaders sat down with Digiday to provide insights for their annual Media Agency Report. Marcy noted marketers that are targeting younger consumers are leaning into short-form video, and also that depending on the publisher, short-form video gives brands “an opportunity to be a little bit more contextually relevant, versus a linear CTV that’s either broad entertainment or sports.” Read the full report now!

Another exciting day at Adwanted Events' Future of Media London! We’re proud to share that Gabriela Reis de Paiva, Insight Director at UM, presented the findings from our latest research project, Amplify: The Power of Authentic Culture, which we conducted in collaboration with Amaliah at today’s event. 5% of the UK population is Muslim, a community with significant buying power, and yet many agencies and brands fail to create strategies to reach and connect with these potential customers. Amaliah is a media platform dedicated to amplifying the voices of Muslim women, and is the partner that can help brands understand the perspectives of the Muslim audience best - particularly how they feel brands are representing them. The research uncovered some critical insights, such as only 14% of respondents feeling that Muslim people are frequently represented in advertising, and when they are, 60% believe that representation is often stereotypical. Furthermore, 75% indicated they are more likely to support brands that portray Muslims in a positive, authentic way. Following Gabriela's presentation, Michael Albert Brown, Head of Insights and Research at UM, interviewed Nafisa Bakkar, Founder & CEO of Amaliah. Nafisa shared about her journey with Amaliah and emphasised the importance of brands being authentic in their communication with the Muslim community, highlighting great case studies of brands doing it well. We’re proud to have partnered with Amaliah to deepen our understanding of this crucial issue within the industry. As an agency, we are committed to applying these findings in our work, ensuring that we take meaningful steps to address this challenge. A special thank you to Michael Albert Brown, Gabriela Reis de Paiva, and Nafisa Bakkar for your hard work on this project, and for helping us drive positive change. Also, thank you to Chris Howell for creating such a powerful visual identity for the project. UM Worldwide #FOML #FOM