UM Worldwide

BREAKING: UM has just been named Ad Age’s A-List Media Agency of the Year! Ad Age credits us for our cutting-edge capabilities and innovations, major new business wins, and our commitment to DEI and to our ONE UM community. Congratulations to all our UMers across the US, and to our clients and partners, for making this incredible honor possible! And huge congrats to IPG Mediabrands on being named A-List Network of the Year – so much to celebrate!??? #adage #alist

Our SVP, Data & Analytics Adam Isselbacher joined Nielsen's Kristin Vento onstage at last week’s Advertising Research Foundation (ARF) Marketing Accelerator Conference to discuss the importance of data precision and integrated measurement in order to maximize campaign performance, achieve business goals, and foster sustainable brand growth. Adam also shared insights stemming from IPG Mediabrands and Nielsen’s recent brand equity study, saying “Robust, well-calibrated data is the backbone for actionable insights that elevate media planning to build brand equity and ROI.” Read more in MediaVillage.org: bit.ly/3Ol5Omo

We’re very happy to see that our recent research project, Amplify: The Power of Authentic Culture, conducted in collaboration with Amaliah, has been featured in Creative Moment's latest article. ? Building on from our UK by UM research series, which looks at the specific experience and representation of marginalised or under represented communities, this project explores the unique perspectives and experiences of Muslim women, with a focus on the media and advertising industry. Alarmingly, our findings revealed that nearly 60% of Muslim women feel stereotyped in media and advertising, while over a third (35%) stated that representation occurs 'rarely' or 'never.' ? In the article, Gabriela Reis de Paiva, Insights Director, emphasises that with Muslims making up 5% of the UK population and contributing ￡31bn to the economy, it’s crucial for marketers to actively listen, learn, and involve this important community in decision-making to foster authentic connections. ? We’re grateful to have partnered with Amaliah and remain committed to addressing these issues within the industry. A huge thank you to Michael Albert Brown, Gabriela Reis de Paiva, and Nafisa Bakkar for their dedication and hard work on this project, helping us take meaningful steps towards change.

Excited to be part of the jury at the Festival of Media APAC awards 2025! ?? Like a kid in a candy store, can’t wait to uncover the sweetest campaigns and savour the thinking behind each campaign. Looking forward to the sugar rush with other industry leaders in celebrating the most innovative work in media in APAC. Learn more: https://lnkd.in/gTVTMyTH? Thanks for the opportunity Jeremy King and Sneha Menon Dutta UM APAC UM Worldwide IPG Mediabrands APAC #FestivalofMedia?#FOMA25 #UMAPAC #media #marketing #innovation #APAC

We are thrilled that UM APAC has 14 Finalists in Campaign Asia-Pacific's Agency of the Year Awards! Our teams are shortlisted not only for Media Agency of the Year, but also for Digital Innovation Agency of the Year in South Korea, Southeast Asia Consultancy of the Year, Southeast Asia Data Analytics Agency of the Year, and Southeast Asia Influencer Marketing Agency of the Year. This achievement demonstrates excellence in media and our capabilities in consultancy, data analytics, and influencer marketing. Congratulations to our teams across the region, and fingers crossed! #pulseofUMAPAC #AOTY2024 #AOY31 #CampaignAOY Kasper Aakerlund Sharon Soh Ben Hui Anathea Ruys (she, her, hers) Ben Crawford Joanne Tong Aditi Mishra Roman Pikatan Hiroaki Seto MJ Kim Sue-Anne Lim Adel Tuason Tricia Camarillo-Quiambao David Trovell Irfan Shaikh Lishan Lim Sarah Illingworth William W. UM Worldwide IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG)

Bravo to our incredible UM Brazil team on their Festival of Media LATAM wins! ?? ?? ??

We were excited to welcome our clients and partners to our office last week for Reimagined 4: Carts, Cookies & Convergence, hosted in collaboration with KINESSO UK&I . The event delved into the transformative digital trends reshaping our industry and the way brands connect with audiences. We explored the powerful forces driving change across the media landscape, from the rapid growth of eCommerce media to the shift towards privacy-first solutions in response to the decline of traditional cookie technology, as well as how the convergence of digital advertising channels and cross-channel data can help media buyers create more targeted, impactful campaigns and unlock new engagement opportunities across platforms. A huge thank you to all our inspiring speakers and to KINESSO UK&I for making this event a success. Lawrence Dodds, Caroline McDevitt, Hrshida Vekariya, Leroy Nunes, George McMahon, Charlotte Diemer, Otis Smart, Clara De Rosa, Ritu Lakhanpal, Jane Wolfson, Nishat Quayum, Joseph Worswick, angus mitchell, Nick Morgan, Efthymios Psaraftis

We are delighted to share that UM Qatar has been shortlisted for the Campaign Middle East Agency of the Year Awards in they "Best Agency in Qatar" category! Kudos to Hanan Tabsh and her outstanding team in Qatar for their dedicated efforts throughout 2023 and 2024, which have earned this recognition! #UMQatar #AgencyoftheYear #CampaignME #Shortlist UM Worldwide | UM London |MCN | Middle East Communications Network

Richard Yao from our innovation unit IPG Media Lab discusses the latest announcements coming from #Amazon Prime Video and how they reflect the larger streaming market, including more video game adaptations, AI-based show recaps, and selling the "Prime Lifestyle." Read more on Medium.

The moustache is calling! UM is a proud partner of Movember and its annual campaign in support of men’s health. November officially marks the beginning of MOVEMBER. As the leading men's health charity, Movember's mission is to help men lead happier, healthier, and longer lives by addressing mental health and suicide prevention, prostate cancer, and testicular cancer. If you prefer not to grow a Mo, you can Move, Host, or Mo Your Own Way this Movember. Click here to learn more and to help support the cause: https://lnkd.in/eCAUq_Km #Movember #ChangingTheFaceOfMensHealth Movember UM Worldwide IPG Mediabrands Canada