UK Innovate at the University of Kentucky转发了
Congratulations to our Fall 2024 UAccel Quick Start + I-Corps Cohort Customer Discovery Award winner, Douglas Long from the University of Kentucky College of Health Sciences! Customer Discovery is a methodology. It is more than "just conversations." It is a proven semi formal structure to collect qualitative data to make informed business decisions. In order to do this successfully, you must put aside all assumptions, all previously known information, and listen and learn without preconceived notions. Documentation of the interviews must also be done methodically to allow for appropriate coding of information. The intent is to document as much information as possible and then apply an evaluative lens to code the information. This is a different mindset than documenting what has already been determined as relevant and important information. Doug has demonstrated an in-depth understanding of the customer discovery process as a methodology. His approach, documentation, and data analysis is to be applauded. Congratulations! UK Innovate at the University of Kentucky