This week U & I hosted a webinar for #CMOs and #MarketingLeaders in our community, featuring?Kady Srinivasan, a trailblazer in AI-driven solutions and digital transformation, and?Samira Golsefid, PhD, a leader in AI and machine learning.
Here are the key takeaways:
The Evolution of AI in B2B
- From task automation to intelligent decision-making, AI now powers real-time decisions, enabling more personalized customer experiences and efficient operations.
What Agentic Workflows are and How They Work
- Unlike traditional automation, agentic workflows enable AI to autonomously make decisions, enhancing efficiency across sales, finance, and customer engagement.
Real-World Applications and Use Cases
- From SaaS companies automating lead nurturing to AI-driven supply chain optimization in manufacturing, agentic workflows are making an impact across industries.
What's Working and What’s Not in Agentic Workflows
- Successes in sales automation and investment research show the power of agentic workflows, but businesses face challenges like data quality and integration issues.
The Future of AI and Agentic Workflows
- As AI evolves, businesses are leveraging agentic workflows to scale operations globally and enhance human decision-making through collaboration.
Selecting the Right AI Models
- The right AI model—whether predictive, prescriptive, or generative—is essential to solving business problems and driving efficiency.
Building Trust in AI Decision-Making
- Transparency in AI’s decision-making process and human oversight remain key to gaining trust in AI systems.
Key Insights for Leaders
- Integrate AI thoughtfully to solve business problems.
- Focus on outcomes and data quality.
- Avoid chasing trends—choose the technology that aligns with your needs.
A big thank you to?Kady Srinivasan?and?Samira Golsefid, PhD?for sharing their expertise, and to all the attendees for engaging in this important conversation. The future of AI and agentic workflows is exciting, and we’re just getting started.