Our co-founder, Julie Steinhagen, was a speaker at The Well Network's latest NYC event, "Package Deal: The Art of CPG Branding." The panel unpacked the art and strategy behind successful CPG branding, along with Fabalish founder, Jessica Gebel, Liora Advisory founding principal, Danielle Deutsch, and The Well's moderator Cara Moore. Thanks for having us!
Ugly Wolf
设计服务
New York，NY 265 位关注者
An award-winning strategic brand design agency. We don't work in ugly or pretty—just strategic thinking.
关于我们
Ugly Wolf is an award-winning strategic brand design agency based in New York, Los Angeles, and Dallas. We don't work in ugly or pretty—we use strategic thinking to create new meaning, craft unique brands, and tell stories people care about. We work with clients of all sizes and provide a collaborative and personal experience, acting like your in-house creative team. Have a project? We can't wait to hear more about your vision. Contact us at [email protected]
- 网站
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https://theuglywolf.com
Ugly Wolf的外部链接
- 所属行业
- 设计服务
- 规模
- 2-10 人
- 总部
- New York，NY
- 类型
- 合营企业
- 创立
- 2018
- 领域
- graphic design、branding、brand strategy、brand consulting、brand positioning、logo design、packaging design、web design、content creation、brand mission、rebranding、visual identity、photography、illustration、experiential design、pitch decks、concept development、brand design和marketing strategy
地点
Ugly Wolf员工
动态
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That's a wrap mentoring emerging CPG brands on our third track for SKU! It’s truly inspiring to witness such passionate founders graduate this intensive 12-week program, joining notable SKU alumni like Siete Family Foods, EPIC Provisions, DUDE Wipes, and so many more. We couldn't be prouder — especially of our mentees on this track Joey Kindred and Buddy Jordan of The Bloody Buddy! (get their Bloody Mary mix pronto! ??) We wholeheartedly recommend this program to anyone looking to scale their business and become a force in their industry. Applications are now open for the Spring ’25 Track—apply here: https://sku.is/apply/ #CPG #Entrepreneurship #Founders #Startups #Accelerator #Mentorship #Branding
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Check out our founders Katie Kravit and Julie Steinhagen as they sat down to talk all things branding and Ugly Wolf. Thank you for the feature 8fig!
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We're proud to have won the prestigious 2024 @thedieline award for Dairy or Dairy Alternative Packaging Concept for our Kashoo packaging. #thedieline #2024dielinewinner
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We created Kashoo for “mug-half-full” kind of people.? ? Kashoo is an all-natural, cashew-based coffee creamer that’s on a mission to replace bitterness with better-ness.? ? The brand identity is inspired by the founder’s Haitian roots, the company’s sustainable initiatives, and the tropical climate in which the cashew tree grows and thrives. We commissioned @superniceletters to hero the cashew and bring the brand’s personality to life in a fun and energetic way – ocean waves rippling, palm trees swaying on the beach, majestic mountains, and coconuts bursting with flavor.? ? Brand Strategy, Design, & Logo Lettering: Katie Kravit Brand Strategy & Creative Direction: Julie Steinhagen Brand Strategy: Freddie Henttonen? Copy: Dave Campanaro Illustration: Carmi Grau Naming: Michael Kravit? ? 2024 @thedieline winner, 1st Place for Dairy or Dairy Alternative Concept?
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We love working with independent thinkers and designers like TJ Zafarana!
Freelance Creative Director + Designer | Simplifying brand messaging, driving business growth.
Portland > New York > Portland > Los Angeles > Portland again. The last 11 days have been a whirlwind of connection and creativity. As my wallcovering designs in partnership with Wyzendale were revealed at #NeoCon2024, I jetted off to New York to visit with clients, line up new work and meet with old friends and colleagues. Immediately on the heels of that, I had the good fortune of working with Needed on a 4-day special project in Los Angeles. An entirely new set of challenges and colleagues awaited but in it I felt restored rather than exhausted. I am proud of the work we put together in such a short time. Back in Portland now, jumping immediately into the next #branding project with Ugly Wolf and reflecting on the first six months of my creative consulting career. Every day is a clean slate: opportunities to reconnect with the people I love working with the most, new work with new brands and new businesses, and a constant call to improve and push forward. I'm so grateful to all those who have given me opportunities over the last 6 months, and excited to see what the back half of the year has in store.
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We're so proud to share that we won a 2024 Dieline Award! 1st place for best concept for dairy or dairy alternative. Katie Kravit, Strategy, Creative Direction, Lettering, Design, Photography Julie Steinhagen, Creative Direction Fredrik Henttonen, Strategy Consultant Michael Kravit, Brand & Flavor Naming Dave Campanaro, Copy Carmi Grau, Lettering & Illustration Maxwell Millermaier, Animation https://lnkd.in/enT8hvF4
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Ugly Wolf转发了
Big life moment! Ugly Wolf is featured in the Dieline! ???? ?? ?? Check out the feature on our work for Kashoo Creamer. Team: Julie Steinhagen Fredrik Henttonen Michael Kravit Carmi Grau
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Revisiting some work from our very first client, Chief. ? ? Chief is a private network for executive women that turns the idea of the Old Boy's Club on its head. Today, Chief has a waitlist of 60,000, and is one of TIME Magazine's 100 Most Influential Companies.? ? We worked on initial brand strategy, guidelines, and design, including the brand's first pitch deck, which led to a $70mm fundraise ($140mm to date). Women have always been powerful.? ? Brand Strategy & Design: @KatieKravit? Brand Strategy & Creative Direction: @julseyplatz? Illustration: @colinverdi? Clubhouse Photography: ?Chief
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Check out our rebrand of NuSkool Snacks and our top 5 tips for avoiding the "product attribute trap" in branding. Thanks for having us SKU!
A rebrand can be a tricky proposition. The brand may have a small but loyal customer base. How do you maintain a brand's essence while creating something engaging and scaleable? SKU partner Ugly Wolf, an award-winning strategic brand design agency, did just that with the rebrand of MCTCo to?NuSkool Snacks. Ugly Wolf partners and SKU mentors Julie Steinhagen and Katie Kravit share their tips here with The SKU Report: Michelle Breyer Brooke Wilson Buff Greebe #rebrand #rebranding #brandingagency #cpg #cpgs #consumerpackagedgoods #productrefresh #brandrefresh #consumerpackagedgoods #consumerproducts https://lnkd.in/g7sg6ibE