UF Alpha PR

"Do you trust Darth Vader? Look up to Lord Voldemort? Admire Doctor Doom? Hopefully, you don’t. But what about another type of villainous cinematic icons – those who champion lies and spin? Of course, I am referring to the media professions, which have historically been depicted in film as wrongful and conniving. Interestingly, this trend may have an impact on how the public perceives these careers beyond the fictitious world. Recently, advertising executives and journalists joined the notorious ranks of the least trusted people in the world, and nearly 70% of the population distrusts the practice of public relations.?Clearly, communications could use some PR." Read about the five movies that portray advertising, journalism and public relations in a not-so-flattering light in our new blog by Riley B.: https://lnkd.in/edfxGBxp Graphic: Kenzie Kemerson

Thank you to our incredible faculty advisor for her kind words! Go Gators!

See how we capitalize off of every single trend? Not very mindful, not very demure. Does it make sense for brands to participate in these opposing trends? Can both the messy “cool girl” aesthetic and modest “demure” aesthetic apply to the same brand? Brands are hopping on every trending topic regardless of its relevance or applicability to the company's image. This results in brands looking opportunistic and inauthentic when audiences grow tired of the trends. Read the full article by Kate Augustine https://lnkd.in/djtvvdHy

In all kinds of weather, we’ll all stick together… even if the Gators are losing at home (again). Here is what standing in the pouring rain while our football team not-so-surprisingly lost taught us about public relations and reputation management. ?? ???Embrace new talent. DJ Lagway’s career with the Gators may have just begun, but he has already taken the fan base by storm. On that note ... apply to Alpha PR, UF's student-run public relations firm. Our account executive positions are the perfect role to gain experience in the field. Open to all majors! https://lnkd.in/eZ2XEfwJ Also, ?? Pay the buyout.

Alpha applications are now open Apply before January 12th! - open to all majors - get real experience with real clients - great professional development experience https://lnkd.in/e7TmED3W

As the semester wraps up, here is a wonderful recap of the work UF Alpha PR has been up to from Taylor Swift Resume Reviews, activations involving pickles, and incredible research for a tech startup. This semester, we also improved the student experience, hosting weekly GBMs with mini-lessons including how to keep up the news and applying for internships. We hosted Rob Kairuz, M.S., CCSP who taught us how to use AI to improve our resumes and we visited Nathan Carpenter, PhD in the Atlas Lab for a (Bad-Bunny-themed) Talkwaker crash course. Oh! And we doubled the amounts of clients and members. Did I mention that? However, what I am the proudest of is the replies and reposts of Rebecca's post. It truly means the world to be leading an organization our members are proud to be a part of. Running both a student organization and a business simultaneously is not always easy, but the people I get to do it with have ensured it is always something I am looking forward to. There is no one I would rather discuss my treats and zero stars of the week with. As managing director, I could not have asked for better people or clients to work with. Thank you to the entire Alpha PR team for being as amazing as you are, especially Rebecca Wolff, Maria Caballero and Chloe Oakes for your incredible leadership. Finally, I wanted to extend a huge thank you to Christine Bucan for being a dedicated mentor and advisor to our firm, as well as Myiah Hutchens and Mickey G. Nall, APR, Fellow PRSA for absolutely always believing in us and the work we do. Thank you for trusting me to do this. Spring semester, we are ready for you.

As I wrap up the Fall 2023 semester, I wanted to showcase some of the amazing projects our UF Alpha PR team has worked on this semester. This was my first semester as a part of firm management, and I am so beyond proud of the work our members have done. Take a minute to read the below article on what we've been up to, and where we're going next. #publicrelations #pragency #studentrun #prssa #communigator