UF Alpha PR

As summer approaches, college students across the country are scrambling to secure internships that will boost their resume and provide hands-on experience in their fields. It’s like applying for college all over again. You spend half of fall and all of spring semester applying for every internship you can find, sometimes waiting months for the chance to even interview, and it still doesn’t feel like enough. All of this is to say: We understand. Even though the process is stressful, there are ways to make it easier and improve your chances of securing a summer internship. Here are some must-know survival tips for communications majors. Survive internship application season with Kaitlyn Chayeb’s new blog! Read it here: https://lnkd.in/eeQW-Pdg

Over the weekend, six our our students represented the University of Florida at the PRSSA Leadership Assembly in Charlotte, North Carolina. We are so proud of our student leaders in UF PRSSA and UF Alpha PR! #GoGators ??

"It can be difficult for UF students to find common ground in the Swamp. The age-old struggles between Greeks and geeds, STEM majors and business majors and everyone in between can make it hard to feel like a single community. There is a place, however, where all UF students come together to connect — a place where students find their “herd”: Yik Yak." Read how Yik Yak is connecting UF students through word-of-mouth marketing and hyperlocalized communication in Ava Maule's new blog: https://lnkd.in/e2TDd5Un Graphic: Kenzie Kemerson

Calling all Gator alumni of the public relations program! ?? Alpha PR is hosting focus groups for public relations graduates. To participate, you must have graduated in spring 2018 or later. Details about the focus group are listed below. Spring 2024 graduates: Thursday, March 6 via Zoom. Spring 2018-2023 graduates: Thursday, March 13 via Zoom. We want to hear what you have to say about the public relations department. Come make your voices heard to improve the lives of current and future #CommuniGators!

In the world of celebrity PR, relationships aren’t just about love – they’re about strategy. People love love, so why not take advantage of the public's perception of it? In “Love in the Limelight: PR Relationships Unveiled,” we dissect the strategy behind some of Hollywood’s favorite relationships. Read the new blog by Kaitlyn Chayeb, perfectly in time for Valentine’s Day:?https://lnkd.in/eR2Sgcw9

If you’re a public relations student and a total Gleek, this is the mash-up you’ve been waiting for! In “The (Unofficial) Gleek’s Guide to PR” by Riley B., we dissect how Season 1, Episode 17, “Bad Reputation,” explores how relationships and reputations are intertwined. We have a lot to cover, so let’s get started on this week’s assignment: becoming better communicators while watching “Glee.” Read the blog here: https://lnkd.in/evV7m72t Graphic by Josephine Cioffero

"As the new year approaches, we want to look back on the most memorable PR campaigns of 2024 – some that rang in success and others that dropped the ball." Here’s our campaign countdown written by Riley B. and Kaitlyn Chayeb: https://lnkd.in/eRy2HCZc

"Can a brand ever truly reinvent itself in the eyes of its audience, or do they have to reduce, reuse and recycle old material in the hopes that people will rediscover their love for it? Case in point: “Saturday Night Live” and “Dancing with the Stars”—two TV icons that have outlived most trends yet felt the tug of modernity in the wake of dwindling ratings. When it comes to entertainment, staying relevant is harder than finding parking on campus, and for these shows, the answer was hiding in plain sight." Read our new blog by Kaitlyn Chayeb about how SNL and DWTS got their groove back by using social media to their advantage: https://lnkd.in/em7G5vMK

"Do you trust Darth Vader? Look up to Lord Voldemort? Admire Doctor Doom? Hopefully, you don’t. But what about another type of villainous cinematic icons – those who champion lies and spin? Of course, I am referring to the media professions, which have historically been depicted in film as wrongful and conniving. Interestingly, this trend may have an impact on how the public perceives these careers beyond the fictitious world. Recently, advertising executives and journalists joined the notorious ranks of the least trusted people in the world, and nearly 70% of the population distrusts the practice of public relations.?Clearly, communications could use some PR." Read about the five movies that portray advertising, journalism and public relations in a not-so-flattering light in our new blog by Riley B.: https://lnkd.in/edfxGBxp Graphic: Kenzie Kemerson

Thank you to our incredible faculty advisor for her kind words! Go Gators!