UB Advertising

Eight years ago, I took a leap of faith and founded UB Advertising - fueled by endless coffee, sheer determination, working 7 days a week, sometimes 24 hours straight. From stepping out of my comfort zone to network and practicing my 30-second elevator pitch to handling day-to-day operations (Thank goodness for Lauren Bolton joining us in 2021!) and building client strategies and campaigns, I was taking it all on. From a cramped home office where my dining table doubled as a conference room to our current space in the Belden Glass Tower, we've transformed from a scrappy startup into a full-service marketing agency. This journey hasn't been all glamorous marketing pitches and smooth presentations (oh, the stories I could tell). It's been late nights wrestling with design concepts, mornings powered by industrial-strength caffeine, and enough perseverance not to give up when the going got tough. Thank goodness for my team over the years. They have navigated challenges that would make lesser teams wave the white flag - instead, we all grabbed another cup of coffee and kept pushing. Through all this, we continued to build our clients' returns on more than two decades of hard-earned experience, countless sleepless nights, ridiculous brainstorming sessions (we love these!), and an unwavering belief that we could solve businesses' marketing challenges, build up their brands and grow their revenue. To my family who has endured listening to my crazy ideas and work hours, my incredible team who's been with me through this wild ride, our amazing clients who believed in me, the connections I've built in the community and through the Canton Regional Chamber of Commerce and the countless cups of coffee that made this possible - THANK YOU. -Rachel Underwood Here's to eight years of transforming knowledge into marketing power, one caffeinated campaign at a time!

↗ Ready to turn 2025 into a year of THRIVING instead of merely surviving? Our latest article, "Strive to Thrive in 2025," in the Canton Regional Chamber of Commerce's Action Newsletter, provides you with key strategies that will position your business for success this year. Key highlights: ?Leverage cutting-edge AI tools ?Build adaptable business strategies ?Prioritize team development ?Embrace technological innovation ?Strengthen customer relationships ? Read the full article to learn more: https://lnkd.in/e7Vtq5jj

Today’s Canton Regional Chamber of Commerce's AultCare QuickConnect luncheon was a fabulous opportunity to learn about AultCare's MEWA program! We gained valuable insights into how this healthcare solution can benefit small businesses by providing a more flexible and affordable option than traditional ACA plans. Thank you to AultCare for sharing their expertise. Don't hesitate to contact our team with questions about becoming a Canton Chamber member or how you can attend the next Aultcare QuickConnect luncheon on November 20, featuring John Rizzo from the Akron-Canton Advocacy Alliance.

?? Discover the importance of brand evaluation, the steps in this assessment process, and strategies for boosting your brand identity in our latest article! ? Read the full article now in October's Canton Regional Chamber of Commerce's Action Newsletter: https://lnkd.in/emmhAdyh

A BIG THANK YOU to Spectrum Reach for the invitation to attend their Client Appreciation Party in The Draft Room at the Cleveland Browns Stadium! Rachel and Lauren had a fabulous time meeting great people, enjoying great food, listening to great entertainment, and making their very own @skullsocietycltv trucker hats!

??Improve your customer engagement and sales process with Email Automation! Discover how segmented automated email campaigns can target specific demographics and behaviors to drive awareness, engagement, and revenue growth. ?Read the full article now in September's Canton Regional Chamber of Commerce's Action Newsletter: https://lnkd.in/dF2vdbQU #emailautomation #CustomerEngagement #salesprocess

Thank you so much for the kind words. We are glad to hear that your internship at UB Advertising provided you with a good foundation in marketing and data analytics, and we are excited to have you continue in your new role. Your ability to quickly learn the ins and outs of collecting, analyzing, and displaying data for our internal team and clients, the drive to learn more and ask great questions, and being self-driven has made you a valuable asset to the team and a great fit into the culture of UB (along with your willingness to listen to every pop culture reference hahaha). Best wishes for a successful school year at UofA, and don't be too hard on the professors with the amount of know-how you gained this summer. ??

?? Learn how SMART goals and data-driven decision making play a key role in effective marketing strategies in our latest article, including goal specificity, measuring progress, and using key metrics for success. ?Read the full article now in August's Canton Regional Chamber of Commerce's Action Newsletter: https://lnkd.in/dAZ3rNni #MarketingStrategy #SMARTGoals #DataDrivenDecisionMaking

??SMART Marketing: Your roadmap to success! Crafting precise goals is key for strategy formation and assessing marketing impact. ??Discover the significance of Specific, Measurable, Achievable, Relevant, and Time-Bound (SMART) goals in driving success for your marketing ventures. ?Check out our Marketing Matters article in July's Canton Regional Chamber of Commerce Action Newsletter! https://lnkd.in/diZKUv9d #smartmarketing #marketingstrategy #digitalmarketing #DataDriven

Yesterday's AultCare QuickConnect series luncheon, hosted by the Canton Regional Chamber of Commerce, featured an inspiring talk by CommQuest Services, Inc. CEO Elaine Russell Reolfi. Her insights into leadership and employee empowerment were truly enlightening. In addition, Lauren's day was made when she received a beautiful arrangement from Paper Twigs, sponsored by Bixler Moore, LLC. We look forward to attending the next QuickConnect networking event in July! (Ask us how you can attend.)