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?? Marketing 101 with Tyzzle – Psychology & Storytelling in Marketing Marketing isn’t about selling. It’s about making people feel something. And the easiest way to do that? Psychology & storytelling. Think about it—why do we remember ads with emotions but forget product specs? Because our brains don’t store facts, they store experiences. ? Coca-Cola sells happiness, not soda. ? Nike sells determination, not shoes. ? Blinkit sells humor, not groceries. And they do it using psychological triggers like: The Familiarity Effect – We trust brands we see often (hello, Amul girl). Loss Aversion – “Limited stock left” makes us panic-buy. Relatable Stories – A good story sticks longer than a sales pitch. Marketing is just psychology wrapped in good storytelling. Once you get that, you see ads differently. Drop a ?? if you’ve fallen for any of these tactics (we all have). And tell us—what’s one brand story you’ll never forget? #Marketing101WithTyzzle #MarketingPsychology #StorytellingInMarketing

From Boundary Lines to Brand Lines: Celebrating India’s Champions Trophy! Team India didn’t just win the Champions Trophy — they?executed?a masterclass in strategy, teamwork, and unshakable focus. At?Tyzzle.in, we’re raising a bat to the champions because, let’s be honest, this is what happens when you?plan like a captain and perform like a legend. Just like a winning cricket campaign, great branding needs: ? A?game plan?sharper than Shami's yorkers. ??Knockout campaigns?that hit harder than Kohli’s cover drives. ? And a?brand legacy?that outlasts even the loudest?“2011 Dhoni, finishing!”?moments. This victory isn’t just about lifting the trophy — it’s about?owning the pitch. At Tyzzle.in, we help brands?stump the competition?and turn their marketing into a?sixer-worthy spectacle. Ready to make your brand the MVP of your industry??Let’s chat about how we can turn your goals into a?#WorldCupWinningStrategy. P.S. How did YOU celebrate the win? Drop a ?? in the comments if you’re still replaying that final over! #BrandingChampions #MarketingMaestros #TyzzleTactics #CricketToBoardroom #WorldCupWinningStrategies ?????Proudly Indian, Passionately Creative.

Inside Tyzzle: A day in a life of a Marketing Agency When we started Tyzzle, we thought running a marketing agency would be about creativity, strategy, and seamless execution. Turns out, it’s also about caffeine-fueled brainstorms, last-minute changes, and moments of pure genius that hit at the weirdest times. Here’s what a day at Tyzzle really looks like: ?? Mornings: Ideas flying, campaigns taking shape, and at least one person dramatically saying, "This is the next best thing!" (until the next idea hits). ?? Midday struggles: Juggling client calls, obsessing over the tiniest details, and realizing that "lunch break" is just a myth. While the creatives department gets lost in “tiny changes” that they were asked to make. ?? Evening Wrap-Up: A mix of victory dances, deep sighs, and "Wait, did we just make it through another day?” Marketing isn’t just about campaigns—it’s about people, ideas, and embracing the chaos that comes with it. And at Tyzzle, we wouldn’t have it any other way. We are not perfect but we have a dream and a team who is willing to make it come true. For now, that is all we need. What’s your workday like? Do you thrive in structure or chaos? Let’s talk in the comments! ?? #MarketingAgency #BehindTheScenes #CreativeChaos

The Marketing Mistakes No One Talks About (But We’ve All Made) When we started Tyzzle, we thought we had it all figured out. We had the insights, the strategy, the creativity—what could possibly go wrong? Turns out, a lot. Even with all the resources and expertise, we found ourselves making mistakes that no one warns you about. And that’s the thing—marketing isn’t just about knowing what to do; it’s about knowing what not to do. Here are the silent killers of great marketing that even the best brands slip up on: ? The ‘Big Bang’ Trap – Launching a campaign with all the hype but no follow-through. A viral post is great, but if it doesn’t lead anywhere, it’s just noise. Brands like Fevicol don’t just go viral—they stay in your head for years. ? Speaking to Everyone, Resonating with No One – The best brands feel personal. Nike speaks to athletes. Duolingo speaks to chaotic learners. If your brand tries to appeal to everyone, it ends up standing for nothing. ? Mistaking Consistency for Repetition – Posting daily but saying the same thing in different fonts isn’t branding—it’s boring. Amul’s decades-long campaign works because it’s consistent in tone but fresh in execution. ? Selling Features Instead of Feelings – People don’t buy products; they buy stories. Apple doesn’t sell tech specs—it sells “you’re a creative genius” energy. What’s your brand really selling? ? Missing the ‘Moment’ Window – Trends move fast. If Blinkit waited three days to post a meme, no one would care. Timing isn’t just important—it’s everything. ? Confusing Attention with Affection – A brand that’s loud isn’t necessarily a brand that’s loved. Duolingo’s owl didn’t just get famous for being unhinged—it built a relationship with users through its quirky persistence. Marketing is an art, but it’s also a game of avoiding invisible pitfalls. We’ve learned some of these the hard way—what about you? Which mistake do you see brands making way too often? Let’s talk. ?? #MarketingFails #Branding #Growth

?? The Secret Ingredient Most Marketers Overlook Ever feel like you’re doing everything right in marketing but still not getting the traction you want? You’ve got the strategy, the content, the data—but something’s missing. Here’s what most brands forget to add: PERSONALITY. Think about it—people don’t just buy products, they buy emotions, experiences, and stories. The brands that win today aren’t the ones trying to be perfect; they’re the ones that feel real. ? Duolingo? A language app that’s more famous for its chaotic, unhinged social media personality. ? Swiggy & Zomato? Food delivery apps that turn push notifications into comedy gold. ? Blinkit? They sold coconuts with the caption: "Coconut: now with free water inside." Genius. These brands don’t just sell—they entertain, engage, and build cult-like followings. A brand only grows when the masses relate to the product or desire it. To evoke that emotion it is needful that the connection has to be made. Therefore, a brand personality is more than a fun quirk that is to be added. Think of your brand as a living and evolving with a personality that has core values but grows with time. So, ask yourself: Is your brand just existing, or is it actually memorable? ?? Drop a comment—what’s a brand you love purely because of its personality? Let’s talk! #Marketing #Branding #CustomerEngagement

Why Brands Are Choosing Personality Over Perfection-- The Duolingo Owl. Duolingo didn’t just build an app—it built a persona. And now, even in death, the infamous green owl is proving why brands that embrace personality over perfection are winning the internet. From sending passive-aggressive reminders to full-blown chaos on social media, Duolingo’s marketing strategy has always been about entertainment first, education second. But here’s what makes it genius: ? A Character, Not Just a Brand – The Duolingo owl wasn’t a lifeless logo; it was an internet menace. It guilt-tripped users, inserted itself into pop culture, and became the unhinged tutor we all feared (and loved). ? Flaws That Create Connection – Let’s be real—Duolingo has its issues. The streak obsession, the sometimes-questionable translations, the notifications that felt more like threats. But instead of hiding its quirks, the brand leaned into them. And that honesty built loyalty. ? A Story That Keeps Evolving – Most brands struggle to maintain relevance, but Duolingo became a storyline. From its social media antics to its viral courtroom drama (yes, that happened), every move felt like a new episode in an ongoing saga. And now? Even its mascot’s death has become part of its legacy. The takeaway? People don’t fall in love with perfection. They fall in love with personality. Brands that embrace humor, authenticity, and even a little chaos are the ones people remember. Duolingo may be gone (for now), but its marketing lesson lives on. ?? What’s a brand you love for its personality, not its perfection? Let’s discuss! #Branding #Marketing #PersonalityOverPerfection

Fevicol: The Brand That Really Stuck With Us Let’s be real—how many of us actually think about glue? Probably no one… unless we’re talking about Fevicol. Somehow, this brand turned something as boring as adhesive into an unforgettable part of pop culture. How? By being ridiculously smart with their branding. ? They Keep It Simple (and Sticky) Fevicol doesn’t bombard you with product specs or technical jargon. Instead, they tell stories—funny, relatable, and brilliantly visual. That iconic “Fevicol ka mazboot jod” ad with the overstuffed bus? Still legendary. ? They Sell Emotion, Not Just Adhesive It’s never just about glue. It’s about bonds—between people, memories, and moments. Whether it’s a cheeky ad or a Bollywood song (Fevicol se, anyone?), they’ve made themselves part of Indian culture. ? They Stay Consistent Without Getting Boring For over 60 years, Fevicol has maintained its fun, mass-appealing personality. Yet, they always keep things fresh. No rebrands, no forced trends—just timeless storytelling. They Play With Their Audience, Not Just Advertise Remember those bus stop benches people literally got stuck on? Fevicol doesn’t just put ads out there—they make you experience them. That’s branding at its finest. What’s the lesson here? ? Be relatable. ? Stay consistent, but keep evolving. ? Don’t just sell a product—sell an experience. Fevicol turned glue into iconic branding. Now can you guess the picture below? If not we can at least hear the song, Right! #Branding #MarketingGenius #Fevicol #AdvertisingDoneRight

Is It Time to Rebrand? Let’s Talk! Rebranding isn’t just about a fresh logo or a trendy color palette—it’s about evolving with your business and staying relevant to your audience. But how do you know when it’s time for a change? ? Outdated visuals – If your logo or design feels stuck in the past, a refresh can modernize your brand. ? Market shifts – If your audience, values, or offerings have evolved, your brand should reflect that. ? Lack of differentiation – If you’re blending in rather than standing out, a rebrand can redefine your unique positioning. Rebranding can be a game-changer—but it needs strategy, not just aesthetics. Done right, it can strengthen your brand identity, attract new audiences, and build deeper connections. ?? Have you ever gone through a rebrand? What was the biggest challenge? Let’s discuss in the comments! #Rebranding #BrandEvolution #MarketingStrategy #BrandGrowth

?? What’s Your Brand’s Personality? Let’s Talk Archetypes! ?? Ever noticed how some brands just feel a certain way? Like how Nike makes you want to push harder, or how Apple makes you feel like a creative genius? That’s the power of brand archetypes—they shape how people connect with you. So, which one sounds like your brand? ? The Hero – Think big, bold, and determined to change the world (Nike, Adidas). ? The Rebel – The rule-breaker, shaking things up (Harley-Davidson, Red Bull). ? The Sage – Wise, insightful, and always teaching something new (Google, TED). ? The Creator – Obsessed with innovation and originality (Apple, Adobe). ? The Jester – Fun, witty, and knows how to keep people entertained (Wendy’s, Old Spice). ?? Why it matters: People don’t just buy products—they buy into stories and personalities. Knowing your brand’s archetype helps you create more authentic and consistent messaging. ? Pro Tip: Once you know your archetype, infuse it everywhere—your copy, your visuals, your campaigns. Make people feel your brand! ?? So, which archetype feels like you? Drop it in the comments, and let’s figure it out together! #BrandArchetypes #BrandPersonality #MarketingWithHeart #Storytelling

Great Brands Don’t Just Sell—They Tell Stories Storytelling isn’t just a marketing tactic; it’s the bridge between your brand and your audience. People may forget facts, but they remember stories—especially the ones that make them feel something. Here’s how to use storytelling to make your brand unforgettable: ?Make It Personal – Share your brand’s journey, the challenges you’ve faced, and the passion that drives you. Authenticity builds trust. ? Create Emotional Connections – People don’t just buy products; they buy into stories that inspire, resonate, and make them feel understood. ? Stay True to Your Brand’s Purpose – The best stories align with your mission and values, reinforcing what you stand for. Why It Matters: A strong brand story transforms customers into loyal advocates. It makes your brand more than just a business—it makes it memorable. ??Pro Tip: Use storytelling across all touchpoints—your website, social media, emails, and even packaging—to create a consistent and compelling brand experience. What’s the story behind your brand? Let’s share and inspire in the comments!?? #BrandStorytelling #Marketing #EmotionalConnection #Branding