Twrl Milk Tea

?? Thank You for Joining Us!??? A big thank you to everyone who joined our CPG Marketing Best Practices webinar! ?? We had an amazing session filled with insights and inspiration. Special thanks to : Rachel Porges for sharing how direct consumer insights drive brand storytelling. Go to the supermarket, walk up to your?consumer, get insights! Ryan Haggerty for his creative “Don’t text your ex” Valentine's Day campaign, locking up your phone for 24 hours, showcasing the power of entertaining, not just advertising. Vanessa Ting for highlighting the value of connecting with consumers through authenticity.?Ask yourself: Why do consumers enjoy your product? Identifying this is the foundation for impactful marketing. Olivia Chen for discussing the importance of brand design in building consumer trust and recognition. Key takeaway :?Understand your audience, solve their pain points, and create campaigns that resonate through great design and storytelling. Stay tuned for more exciting events!??? ? #webinar #learning #cpg #marketing #event #recap #linkedinevent?#storytelling #design #consumer

Hi everyone, happy Monday!!! We are starting the meeting soon, hope to see ya there!!

We’re on TV! Beyond HONORED that?Twrl Milk Tea?has been featured in SETN 三立, one of the top rated cable network, 24 hour news and entertainment channel, based in Taiwan! With over 2M subscribers on SETN YouTube channel, we shared our journey over the last three years starting in our home kitchen and selling nationwide. And, Olivia Chen did it in Mandarin Chinese! Hopefully, making her immigrants parents and The Lauder Institute - University of Pennsylvania?proud! As a proud Taiwanese American, Olivia loves sharing how we have taken Asian flavors like Ube, Hojicha, Lychee Popping Boba to national retailers like Sprouts Farmers Market, Whole Foods Market?&?Central Market and created a family of plant-based milk tea + bobas that even our kids can feel good about drinking! #business?#pr?#press?#feature?#milktea?#twrlmilktea?#boba?#grateful?#thankful?#love?#tea?#bubbletea?#taiwan?#teatime?#global?#startup?#cpg?#womenownedbusiness?#entrepreneur?#taiwaneseamerican?#community?#tv?

Psst… Free on September 30th at 10 AM? We got CPG Marketing Tips for you!?Join us to hear from : Rachel Porges : CMO at Nom Nom and Melitas Ventures advisor, with 20+ years in brand storytelling. Ryan Haggerty : VP of Marketing at HOP WTR, expert in non-alcoholic beverages and CPG brands. Vanessa Ting : Fractional CMO, specializing in brand turnarounds and growth strategies. Olivia Chen : CMO of Twrl Milk Tea, known for guerrilla marketing and brand storytelling. Fill out the form below to get your Zoom Link! Get ready for insights, inspiration, and a splash of fun! ?? #events #marketing #learn #cpg #industry #marketingstrategy #brandawareness #growth #tips #consumer #branding #insights #community

We’re excited to announce that Twrl Milk Tea has been selected for the 2024 Achha Cohort, and we’ll be presenting at Asian Founded 2024! ?? Asian Founded is a vibrant community founded by Esther Lee that champions API consumer brands through networking, mentorship, and programs like the Achha Demo Day—a platform dedicated to uplifting API-founded businesses. Join us in LA on September 13th to taste free samples of Twrl Milk Tea and explore innovative API brands at this year’s Achha Demo Day! ??? Friday, September 13th ?? 1-4 PM ?? Meta Boomerang LA A big thank you to Meta Prosper for hosting this fantastic event! ??? Huge shoutout to our amazing Twrl’ers : Bill Imada Sara Tan Daniel Suh Vanessa Dew Brian Folmer Justin Wong Jennet Chow #AsianFounded #APICommunity #WomenOwned #SmallBusiness #MilkTea #TeaLatte #Boba #Startup #LosAngeles #Meta #DemoDay #PlantBased #CPG #Beverage #TaiwaneseAmerican

?? Exciting News, Twrlers!! ?? We’re thrilled to welcome Gordon Hagedorn as our new General Manager! With over 20 years in the CPG industry and a successful track record at companies like Weetabix and The Good Bean, Gordon brings invaluable expertise as we expand our business and mission to make plant-based milk tea accessible to all. ???? Gordon shares, “I’m excited to join Twrl Milk Tea and work with a team passionate about category disruption, excellence, and authenticity. I look forward to bringing our award-winning milk tea and boba toppings to the global stage.” Co-founders Pauline Ang and Olivia Chen, recently featured in a "Meet the Founders" blog post by Bristol Farms, have always dreamed of making Twrl a household name that honors their Chinese and Taiwanese American roots. “Growing up, we didn’t see brands with founders who looked like us or understood the cultural importance of our food. We’re excited about the future and wonder which of our kids will take over Twrl!” they share. “We are thrilled to welcome Gordon to our team,” said Ang and Chen. “With Gordon’s extensive experience as COO at The Good Bean and his strong financial expertise, particularly his focus on profitability, we’re confident he will play a crucial role in our continued growth and success.” With Gordon on board, we are set for a high-growth year, bringing healthier, sustainable milk tea and boba options to a broader audience. ?? Cheers to new beginnings and a bright future ahead! ?? #cpgmarketing #beverageindustry #foodandbeverage #leadership #management #cpg #plantbased #innovation #milktea #boba #growth #sustainability

We're now in Market Street?in Texas and New Mexico! ??? Twrl on over and try all four??flavors (Taiwan Style Black, Jasmine Pu-erh, Hojicha Roasted Green Tea, and caffeine-free Ube Milk Tea) and let us know your favorite! ???????? This is a special moment for us — we love sharing our better-for-you milk teas with even more people across the U.S. ?? Every can is crafted with love, inspired by our love for Taiwanese milk tea + boba, and made for your guilt-free daily sips, anytime, anywhere! We couldn't have done this without all of ya'll support ?? Let's keep twrling! . #marketstreet?#shopmarketstreet?#launch?#exciting?#support #milktea?#tealatte?#teatime?#boba?#new?#texas?#newmexico #grocery?#groceryshopping?#grocerystore?#bubblemilketea#bobamilktea?#milkteatime?#tealovers?#smallbusiness#smallbusinessowner?#smallbusinesssupport

Building a business has been an incredible journey, and we're thrilled to announce that Twrl Milk Tea has been featured on KRON4. Grateful our co-founder Olivia Chen had the opportunity to share our story with Liv Horton, highlighting how we draw upon heritage to create unique on-the-go milk tea + bobas toppings that you can make at home in under a minute without the mess and in the comfort of our own home. KRON4 captures our passion for blending tradition with innovation, resulting in something truly special, something we love drinking everyday. We founded Twrl to offer healthy, delicious milk teas and boba toppings that everyone can enjoy, anytime and anywhere. What began as a solution to our indulgences during the pandemic has evolved into a line of vegan pea-protein, single-origin milk tea and boba toppings, now accessible at Whole Foods Market, Sprouts Farmers Market, Bristol Farms, Central Market, Wegmans Food Markets, World Market, ALDI USA and many more amazing stores. A big thank you to KRON4 and Liz for this fantastic feature! ?? Yours tea-ly, Olivia & Pauline Ang #press #tv #sanfrancisco #bayarea #kron #news #cpg #womenownedbusiness #startup #business #entrepreneurship #entrepreneur #watch #milktea #bobamilktea #betterforyou #tea

Incredible week in Texas connecting with our amazing customers and fellow entrepreneurs! From visiting various retailers to the Asian American Journalists Association (AAJA) Convention, our co-founder Olivia Chen was twrling in excitement. Olivia spent the first part of week visiting Sprouts Farmers Market, Central Market, ALDI USA. Landed new orders and meet so many new customers. Gained a better understanding of our Texas customer base and the needs of the local market. She hosted a pop-up at Royal Blue Grocery - Spyglass and a meet-up with my fellow cherrybomb media members! Bonus: We saw our Twrl Milk Teas for the first time in ALDI USA ! What a thrill. Needless to say, Olivia was busy twrling away. The week continued non-stop with pop-up at the AAJA Convention with 1500+ attendees. The event was nothing short of inspiring. As the co-founder of?Twrl Milk Tea, Pauline Ang and Olivia always believed in the power of storytelling—whether it’s through the flavors we craft or the stories we share about our journey. From our home kitchen to now conventions, it has been surreal to say the least! Connecting with so many passionate and talented journalists, many of whom share my Asian American heritage, was truly special. We shared stories, swapped experiences, and discussed the challenges and triumphs that come with being storytellers in our respective fields. It was a reminder of why we started Twrl in the first place—to bring a piece of my Taiwanese and Chinese culture to the world and to create something that resonates with people from all walks of life. Special shoutout to all the amazing storytellers: Jannelle Andes, Allison Chin-Leong,?Mimi Calhoun,?Tasha Elizarde,?Nandita Godbole,?Amritha Joseph,?Grace Hwang Lynch,?Denise L. Poon,?Stephanie Lin, Dion Lim, Aric Johnson Sharon Chan Donna Wang Su, MPPA and many more!! Thank you AAJA for the empowering space and communi-tea. Excited to bring these insights back to Twrl and continue bridging cultures, one cup of milk tea at a time. Let's go Twrlers, let's conquer the world! ???? #AAJA #AAPI #AsianAmerican #storytelling #events #community #entrepreneurs #smallbusiness #connection #retailer #texas #community #femalefounders #hustle #startup

?? Big News ?? We’re thrilled to announce that Twrl's Ube and Taiwan Style Black Milk Tea are now available at ALDI USA locations in California and Texas! This marks a significant milestone for our third year in business. Our entire team at Twrl Milk Tea is incredibly excited to share our single-origin, better-for-you non-dairy milk tea with more shoppers across these states! ??Experience the perfect blend of creamy Ube goodness with our caffeine-free Ube Milk Tea and the rich, bold taste of our Taiwan Style Black Milk Tea. ???? ????♀? Twrl to your nearest ALDI Finds and grab a can (or a case) of our plant-based, single-origin milk tea to sip on today! Don’t forget to tag us - we can't wait to see your photos! #aldi #texas #california #new #expanding #launch #aldifinds