This month, our Head of Analytics Nico Brooks shares some great articles and resources from the world of marketing analytics. Get a quick preview below, and click through to the full Analytics Roundup here: https://lnkd.in/dW2dJtve
Two Octobers
营销服务
Denver，Colorado 4,512 位关注者
Cultivating business growth through digital marketing. A Certified B Corporation.
关于我们
We help good companies achieve their mission by offering digital marketing services and training. We're a team of experts, teachers and collaborators who take a human-centered approach to data-driven marketing. And in 2020 we became a Certified B Corporation. Let's cultivate business growth together.
- 网站
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https://twooctobers.com
Two Octobers的外部链接
- 所属行业
- 营销服务
- 规模
- 11-50 人
- 总部
- Denver，Colorado
- 类型
- 私人持股
- 创立
- 2010
- 领域
- SEO、SEM、PPC、Social Media、Local Marketing、AdWords、Analytics、Conversion Optimization、strategy、digital、lead gen、ROI、Marketing、Sales、Facebook、Google、marketing plans、email marketing、GA4和marketing analytics
地点
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主要
获取路线
1001 Bannock St., Unit 120
US，Colorado，Denver，80204
Two Octobers员工
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Nico Brooks
Co-founder and Principal at Two Octobers
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Kris Skavish
Demystifying analytics so marketing leaders can improve performance, grow teams, and build better companies | Co-CEO at Two Octobers | B Corp Champion
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Jamie Chughtai
Digital Marketing Leader
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Jeff Rovner
Digital Account Director at Two Octobers
动态
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The search results page is an overlooked treasure trove when it comes to discovering more about audience intent. ?? Over the course of millions and millions of searches, Google has learned what type of answers users want to see and we can leverage that by using the search results page as a quick & free way to understand your target audience better. Here's how to do it: https://lnkd.in/d3tB385F
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This week, Head of Analytics Nico Brooks will be sharing how to do some cool data enhancements in Looker Studio to make search reports sing! Join him at the Paid Search Association's conference: https://lnkd.in/e4zG7U-A
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New this month: PMax updates for insight & some control, Google blocking third-party rank checkers, and more. https://lnkd.in/dUdu4bSD
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Our Head of Analytics Nico Brooks shares perspectives on rabbit holes in GA4 session attribution and news of a newly-released open-source framework for marketing mix modeling from Google. https://lnkd.in/gmn9GMuR
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Demystifying analytics so marketing leaders can improve performance, grow teams, and build better companies | Co-CEO at Two Octobers | B Corp Champion
Curious about apprenticeship? I'll be speaking at an Arapahoe/Douglas Works! event, in person in Aurora, CO on February 5. Learn about the transformative power of building your own workforce through Registered Apprenticeship. Sign up to attend or get access to the recordings: https://lnkd.in/gC6nnMpc
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Head of Analytics Nico Brooks will be speaking at this year's virtual (and free!) Paid Search Association Conference. He'll be sharing some advanced tips for awesome Looker Studio reports, great for marketers of all stripes. Sign up now, it's a great speaker line up! https://lnkd.in/e4zG7U-A
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Are the vendors you work with supporting your emissions reductions goals? It's worth understanding if their clients actively work against those goals. The article includes some good questions to ask, and notes that businesses could work with current vendors to improve their safeguards, or choose another vendor. ( ?? May we suggest choosing a B Corp?)
"If your company uses one of the world’s largest advertising agencies to tout its emissions reductions or promote breakthroughs in climate tech and clean energy, it’s time to ask questions about their client lists," says Heather Clancy in Trellis Group (formerly GreenBiz). Her article details the conflicts of interest these firms have, and calls them a "wake-up call for brands with net-zero goals." See the reporting: https://lnkd.in/gBaqKqUi Clean Creatives #climateaction
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2024 was a game-changer for marketers mastering GA4. While the learning curve was steep, our content helped navigate the way! Looking back, here are the top blogs and videos that resonated most with our community:?https://lnkd.in/g3AdE-DJ
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What's new in digital marketing? This month our industry updates blog covers an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising. https://lnkd.in/gCrq55wp
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