two & a half gamers

Is Goods Puzzle Sort Challenge by FALCON GAME STUDIO a ?????????? ???????????????? ??????????????? Well, you tell me with $????????/?????? with IAP+Ads The number of ???????? ??????????????-generating games coming from Vietnam is increasing on a daily basis. This game is a living proof. No wonder there is already 38278436 clones. My biggest issue with the Goods Sort puzzle is in creatives. While we see 4-5 playables, that is still not enough. Same with unique video concepts. It's not enough to sustain the growth trajectory. Adopting a Supermarket simulator, in this case, should be an easy win. Which they do to a certain extent, but should do more. Watch on YouTube: https://lnkd.in/d64hA2Hw Listen on Spotify:?https://lnkd.in/deZvYFws Get our Merch: 25gamers.com/shop Data based on Sensor Tower. Thanks for the support Join the discussion in our Slack channel: https://lnkd.in/eZXJ2Une Thanks for the support, PvX Partners! Jakub x Felix x two & a half gamers

High Seas Hero ???????? makes 40k/day after the global launch but is expected to grow rapidly. I expect it to ?????? ?????? ?????????????? ???? ?????? ???????? ?? ????????????. Our dear friends from Century Games always know what they are doing. When we first reviewed Whiteout Survival, it was not making 6 ?????? ?? ?????? like it is now. Mastering the 4X genre to the fullest potential. And surprise, surprise, High Seas Hero is also a 4X. ???? ???? ????????????????, ???? ??????????. This will be a bit harder on the UA side. The theme is pretty niche and my sense is that high CPIs vs. what they see on Whiteout Survival. But here, they could also leverage the AI videos they just implemented into Whiteout. I can see that fit really well with the theme and the audience. Mark my words; this needs to work. Sooner rather than later because the race for the 4X top is tough. Rivergame already has not only Last War but also Dark War or Top Heroes. Watch on YouTube: https://lnkd.in/e4NPgt-k Listen on Spotify: https://lnkd.in/eKDiW9n2 Data based on Sensor Tower. Thanks for the support Join the discussion in our slack channel: https://lnkd.in/eZXJ2Une Thanks for the support, PvX Partners!? Jakub x Felix x two & a half gamers

Candy Crush Solitaire made just $???????? ???? ?????????????? ???? ??.?? ??????. ?????????????????? since the global launch. What's happening? Revenue is SLOWLY ?????????????? I believe there is a reason why there is only Solitaire Grand Harvest killing it in this genre. Playtika has been working on this game for a long time, and only now does the game seem to be killing it. Why do I think it's tough? ???????? ???? ??????. As always. Your classic misleading, fake, or sexist ads are not gonna work here. And people really tried. This is a different beast. If you don't have the expertise (or shit ton of money in your bank account) it will take years to make it right. ???????? ?????? ???? ???????????? ?????? ???????? ???????????? ??????????????????. Yes, not deadly for King. I suppose. But people have expectations. There are PnLs in every company. ???? ???????????? ??????/?????????? ?????? ?????????????? ????????????? How long did they get to show proper growth? The whole UA feels very basic now. It is almost like they are waiting for the next update to push the "real" UA: very few creative concepts and very few UA channels. Watch on YouTube: https://lnkd.in/eyQ86YXP Listen on Spotify: https://lnkd.in/e2ete2-2 Get our Merch: 25gamers.com/shop Data based on Sensor Tower. Thanks for the support Join the discussion in our Slack channel: https://lnkd.in/eZXJ2Une

?????? -> ?????????????? ???? ????????????. Creative trends for January 2025 are live This is the best game ever! Yeah? No shit, Sherlock! Nobody wants to hear that anymore! People are just annoyed by that. Of course, this is the best game ever. Yeah. Thank you very much for saying that. I'm ?????? going to download it. ?????? -> ?????????????? ???? ????????????. While I talk about creative volume in general. With UGC, there are a lot of shitty videos. People want to see ads that grab their attention, look native and don't feel like ads. Watch on YouTube: https://lnkd.in/dmg5Vw3k Listen on Spotify: https://lnkd.in/dFxCPuVg Get our Merch: 25gamers.com/shop Data based on Sensor Tower. Thanks for the support Join the discussion in our slack channel: https://lnkd.in/eZXJ2Une Thanks for the support, PvX Partners! Jakub x Felix Braberg x two & a half gamers

?????? ?????? ???????????????? ???????? ????? This is for you! Covering ?????????????????? terms, metrics, and strategies for beginners and experienced marketers ?????????? ???? ?????????????? ?????????? ???????? ???????????? ?????????????????? ?????????? ???? ?????????? ????????! Providing a comprehensive guide to mobile user acquisition, covering essential terms, metrics, and strategies for beginners and experienced marketers. I emphasize the importance of data integrity, navigating privacy changes, and the role of creativity in UA campaigns. The monologue also includes insights on leveraging paid, owned, and earned media and the impact of AI on marketing strategies. Watch on YouTube: https://lnkd.in/dE2gaApr Listen on Spotify: https://lnkd.in/djj8vHwF Join the Brutally Honest newsletter: lancaric.substack.com Join the discussion in our Slack channel: https://lnkd.in/d8hfcDY4

https://lnkd.in/dE2JrFvq Come on and join us now for our live AMA

Exploring the Mobile Mediation Market: Insights from Felix Braberg I recently took a deep dive into the world of mobile mediation platforms and shared insights on how developers can maximize ad revenue. Here’s an overview of what I covered: The Evolution of Mobile Mediation: Back in 2008, the App Store revolutionized app distribution, but discoverability quickly became a problem. Early on, featured placements by Apple or Google were the only ways to guarantee downloads. As the app ecosystem exploded, it was clear this wasn’t scalable. Enter Admob in 2009, bringing ads into apps, which transformed how developers monetized and acquired users. Mediation platforms emerged as the marketplace for networks to bid on inventory, ensuring publishers got the best price. Today, mediation platforms like Admob, Unity Level Play, and Applovin MAX are essential for any developer. What You Get Paid for Ads: Ad revenue boils down to two key metrics: eCPM (Effective Cost Per Mile) and fill rate. eCPM is what networks pay for 1,000 impressions and is influenced by unique viewers, CTR, install rates, geo-location, and ad competitiveness. For example, a Rewarded Ad in the US can earn up to $30 eCPM, while Banners in Tier 2 geos might be closer to $0.01-$0.05. Networks to Start With: Building a competitive ad stack starts with choosing the right networks for your app or game. Rewarded Ads: Google Admob, Applovin, Unity, Mintegral, Liftoff Mobile, and ironSource. Interstitials: The same networks as Rewarded, with Meta performing particularly well on Android. Banners: Google Admob, Applovin, Unity, and Digital Turbine are strong players. Leverage these networks to diversify your demand sources, create competition for inventory, and maximize eCPM. The Path to Scaling: Whether you're in soft launch or scaling past 50K in ad revenue, understanding mediation and strategically layering networks is critical for growth. Platforms like AppLovin MAX, Unity Level Play, and Google AdMob provide the tools to manage ad inventory, optimize placements, and analyze performance. Catch the full breakdown here: https://lnkd.in/e_fPijyh

???????????????? ???????????? ???? ???????????? ?????????? - ???????????????? ????????! IP Infringement, AI, high production value, UGC... Pretty self-explanatory, right? Kudos to AppQuantum again for keeping the quality bar high. Watch on YouTube: https://lnkd.in/d8KmfuVK Listen on Spotify: https://lnkd.in/dBHDt-gv Join the Brutally Honest newsletter: lancaric.substack.com Join the discussion in our Slack channel: https://lnkd.in/eZXJ2Une Sensor Tower Tower, thanks for the support! Check out our sponsors, PvX Partners . Jakub x Felix x two & a half gamers

Soft-launch Sonar is back with a shit ton of brand-new soft-launched games. A lot of new Solitaire games. I bet that ???????? ???? ?????????? will work! Also, there is a ?????? ?????? ???? ?????????????????????????? ??????????????. So much interesting stuff is happening. It's INSANE! Also, insanely hard to find new genres or penetrate big ones.?Come check out what we caught this time: New games from many big players, such as Metacore, Supercent, Rollic, Voodoo, our friends at Century Games, FunPlus, tap4fun, and Joynet Group. Kudos to Jakub Remiar for bringing all these games to our attention with Felix.. Watch on YouTube: https://lnkd.in/dCe_WSqk Listen on Spotify: https://lnkd.in/daBq2-94 Join the Brutally Honest newsletter: lancaric.substack.com Join the discussion in our Slack channel: https://lnkd.in/eZXJ2Une Sensor Tower, thanks for the support!

Blossom Sort is currently making $??????/?????? ???? ?????? ?????????????? with top-notch UA ready to scale. IQ Hook on steroids, real gameplay and & more unique concepts After level 30, Blossom Sort introduces a second core gameplay mechanic: line match puzzles, where players connect flowers in move-based levels. ?????? ???? ???????? ??????????? Simple—because it works in UA creatives. This second gameplay approach helps with the conversion rate and removes any possible thought of "fake UA" creatives. Nothing is fake if it's in the game. Remember? The most important part is the readiness for scaling. ?????????????? ???????? ?????? ??+ ???????????? ?????????? ???????????????? ?????? ???? ?????????? ???? ?????????????????? ??????????????????. How do you know you are watching a creative produced by a Chinese company? Exactly! The Watermark. Since people are stealing creatives (especially in China) and running them on their ad accounts. This is how you protect yourself. Not that anyone cares anyway! Watch on YouTube: https://lnkd.in/expF7SV8 Listen on Spotify: https://lnkd.in/eCZ8t_P3 Join the discussion in our slack channel: https://lnkd.in/eZXJ2Une Join the Brutally Honest newsletter: lancaric.substack.com Sensor Tower, thanks for the support!