Twisted Lily

We are thrilled to express our deepest gratitude to Jill Manoff, Editor-in-Chief of Glossy, for featuring Twisted Lily in the recent enlightening story about Pinterest's emerging role as a groundbreaking advertising platform. Pinterest has become a new frontier in advertising, offering unique and creative ways to connect with our audience. And thanks to Jill Manoff's insightful coverage, this pivotal shift in the advertising landscape has been brilliantly highlighted. “Pinterest is becoming a crucial platform for luxury brand promotion,” said Olya Bar, head of digital strategy and communications at Twisted Lily. The multi-brand e-commerce site sells luxury fragrances, including Byredo, with prices topping out at $3,000. “We’re seeing great engagement and a lot of interest in our products on the platform. So, going into 2024, it will be a huge part of the marketing strategy and the budget. We’re diving deep.” "For its part, Twisted Lily has been leveraging Pinterest as part of a plan to revamp its positioning since being acquired by fragrance distributor Europerfumes in March 2020 — it was formerly a physical retail store located in Brooklyn. On top of revamping its product curation, the company has launched a diversified marketing mix that also includes Google, Facebook and Instagram ads, as well as a new TikTok channel, PR, and substantial influencer and affiliate programs."? Thank you, Jill and Glossy, for spotlighting Twisted Lily in this significant narrative. Your support plays a crucial role in our journey, and we're excited to continue making waves in the industry! Elaine Keay Olya Bar Elaina Herpel Melanie Berra Amanda Murolo Felicia Tirone Kiersten Wittmann Peter Ocheret Europerfumes #glossy #pinterestmarketing #digitalmarketing #digitaltrends #fragranceindustry #trends2024

The wait is over! Introducing one of the most anticipated launches of the year - Story of Your Life, the latest fragrance from Etat Libre d'Orange that hits like love, warmth, and the longing for the connection. The scent of fresh brioche, the feeling of skin against skin, and the embrace of someone you can't let go of. Head to our site for a full-page takeover and unlock the story, exclusively on Twisted Lily. Olivier Mariotti Etienne De Swardt Elaine Keay Olya Bar Felicia Tirone Caroline Vargas Melanie Berra https://shorturl.at/9Aeub

The love triangles, the characters, and the fragrances. We know it's not exactly high art, but the fashion is killer, the love triangles are messy, and the drama? Totally addictive. Google and Netflix even teamed up to let people shop the Emily’s fashion choices—proof that this show’s a cultural guilty pleasure. With part two of Season 4 dropping yesterday, we're bracing ourselves for the finale. No spoilers if you’re ahead of us! But until we get the answers we need, here's our take: the perfect fragrance to match each character's vibe. P.S. With Baccarat Rouge 540 making a cameo this season, we’re just relieved that in the real world, under the genius of Francis Kurkdjian, it didn’t end up heart-shaped. Jusbox Perfumes Parfums Juliette has a Gun MATIERE PREMIERE Maison Francis Kurkdjian BornToStan BTS Netflix Vogue https://lnkd.in/ggatvxxG

THE BIG REVEAL We've teased, given a feel for the vibe, and hinted at the notes. Now, it's time to pull back the curtain and reveal the brand and fragrance, which will hit our virtual shelves exclusively?on?September 15th! Etat Libre d'Orange Olivier Mariotti Etienne De Swardt #newlaunch #exclusivedrop #etatlibredorange

Introducing the new MATIERE PREMIERE Extrait De Parfum collection. It is bolder, richer, and more intense, containing a higher concentration of the keynotes and a guest ingredient that adds a fresh, unexpected twist to each scent. “With this collection of MATIERE PREMIERE Extraits de Parfum, I wanted to reach a balance between olfactive richness and edginess. More palpable textures, profound quality, deeper comfort.” - Aurelien Guichard | Founder & Perfumer #newlaunch #ectraitdeparfum #matierepremiere

TWISTED TEAM PICKS ?????? With just a few weeks of summer left before we’re back to bundling up, our team is making the most of every sun-soaked moment. Some are hitting the road, others are chilling with a staycation or catching waves along the California coast. But one thing’s certain—we’re savoring every bit of it and grabbing all the essentials to keep smelling and feeling our best. Here’s what we’re packing for the long weekend! Elaine Keay Olya Bar Kiersten Wittmann Melanie Berra Felicia Tirone Caroline Vargas OLIPOP PBC poppi Vacation Inc. MANCERA perfume Liis Maison MARC-ANTOINE BARROIS Jusbox Perfumes Giardini di Toscana #twistedlily LaCroix Water Ghia

We couldn't resist—can you blame us? The latest viral trend has us hooked, so we’re bringing you our ‘very demure, very mindful’ scents and cutesy bottles. FUGAZZI Fragrances Xerjoff Group S.p.A. Parfums Juliette has a Gun Parfums de Marly #trends #demure #digitalmarketing #twistedlily360

We’re all about that perfect date-night scent, but picking "The One"—whether it's your fragrance or your date—can be a challenge with so many choices. So, we’ve curated some top contenders that are swipe-right worthy! FUGAZZI Fragrances INITIO Parfums Privés Etat Libre d'Orange Montale Parfums

???Exciting Announcement!??? We’re thrilled to unveil our latest product page at Twisted Lily, featuring exclusive Virgo Season Fragrance Picks curated in collaboration with the fabulous @eliselovessmells! ?? As Virgo season is upon us, we’ve teamed up with Elise to bring you a selection of fragrances that perfectly capture the essence of this meticulous and thoughtful time of year. Together, we’ve handpicked scents that embody precision, elegance, and a touch of introspection—just like the Virgo spirit. ???What’s in store? Curated Fragrance Picks:?Elise shares their top choices that align with the Virgo vibe—refined, sophisticated, and deeply calming. Exclusive Insights:?Discover why these fragrances resonate so well with Virgo energy and how they can enhance your personal space. ?? Explore the Virgo Season Fragrance Picks and find your perfect scent for this introspective season at https://lnkd.in/emi4jkar Here’s to embracing Virgo season with elegance and grace! #VirgoSeason #FragrancePicks #InfluencerCollab #SeasonalScents #EleganceInEverySpritz

BAD MOOD SCENTS? Do you have a go-to fragrance for those days when you're feeling down, needing to calm your nerves, or just embracing an evening of melancholic reflection? ? We’ve tapped into our customers’ feedback and discovered a few key ingredients that work wonders. Green tea, lavender, vanilla, and geosmin consistently come up in various conversations. Scents have an uncanny ability to lift our spirits and shift our emotions. So, we’ve curated our top picks to help you do just that. #Vanilla, with its warm, sweet scent, is like a cozy hug in a bottle. It’s comforting and a mood booster, triggering the release of endorphins, those natural feel-good chemicals that instantly lift your spirits and calm your mind. Montaleparfums Vanilla Cake smells exactly what it sounds like and is guaranteed to put a smile on your face. #GreenTea - the scent that brings instant calm to your mind and soul. It's refreshing, soothing, and effortlessly transitions from day to night without ever feeling too much. Hermetica Paris Bloomtea packs not one but two universally soothing ingredients—a precious White #Lavender, more feminine and delicate than its blue sister, and an aromatic and fresh green tea extract. #Geosmin - often dubbed a melancholic scent, captures the earthy, almost haunting aroma that rises after a fresh rain. Rooted in chemical compounds called terpenes, it's a fragrance that speaks to the soul, perfect for those who find a certain poetry in rainy days and the bittersweet embrace of gentle sadness. Etat Libre d'Orange Hermann is a cool, sheer, and woody blend that is unlike any other. Whoever compliments you will need to know which fragrance you’re wearing. #badmoodscents #twistedlily360 #perfume #digitalmarketing #montale #hermetica #etatlibredorange