Twenty Over Ten, an FMG Company

As an advisor, boosting your SEO is key to showing up online and driving more traffic to your site. So, how can you do this? ?? Susan Theder recently shared insight with Financial Advisor Magazine as she touched on 5 best practices for driving traffic to your website. ??? Think local Think of how your prospective client is likely going about searching for an advisor. What words and phrases might they use? Most advisors appear in local searches—when people ask for things like “the best financial advisor near me.” That means it’s critical to make your location clear throughout your website. ?? Set up analytics Aside from your Google Business page, set up Google Analytics and Google Search Console to better understand how your website ranks. What's even better about these analytic tools are that they are FREE. ?? Select the right keywords When people look for financial advisors, they’re usually looking for someone who understands their specific needs. That means your content should include keywords and topics so you can showcase your expertise and attract your ideal clientele. ?? Create content that has an impact Create content that attracts your ideal clients, so write about topics that they would be interested in or that speak to their pain points. In addition to the correct keywords mentioned above, think about the types of content format that is being used and look for areas of opportunity. What topics do people want to learn more about? Create content that shares more or answers important questions. ?? Harness the power of backlinks High-quality links can do wonders for driving traffic to your website, and some ways to encourage others to link to your content is to create high-quality content, network with influencers and offer to share other peoples' content. ?? https://hubs.ly/Q02B4JjZ0 #WealthManagement #InvestmentManagement #FinancialPlanning

Have you ever wondered what it takes to build a website that converts more leads into clients? If you answered yes, today's webinar is for you! ?? Samantha Russell and Susan Theder will be joined by Kelly Waltrich of Intention.ly and Melissa Thomas of Advisor Brand Builder at 11 am PT/2 pm ET, for an exciting webinar where they will be breaking down how to create a website that converts and how this will benefit your overall brand strategy. We're excited to dive in, and we hope that you can join us! Save your seat! ?? https://hubs.ly/Q02yQNM90 ?? And even if you can't join, register anyway, and we will send a replay plus a helpful resource directly to your inbox! #WealthManagement #InvestmentManagement #FinancialPlanning

Boost your brand strategy and online presence in this "can't-miss" webinar next week with Samantha Russell Susan Theder Kelly Waltrich and Melissa Thomas! It's a great way to kickoff the summer and make sure your marketing is in tip-top shape!

As an advisor, you're always looking for ways to reach your target audience. And a great way to do this is to create content that stands out. So, how can you increase your content visibility? We've got 5 tips to help! ??? Create a consistent schedule The more consistent you are with posting content, the greater the visibility it’ll have. And it keeps you from scrambling last minute to share content. Your audience will come to expect work from you, so keep it consistent! ?? Produce quality content You want to showcase your expertise and show that you are a proven thought-leader, so make sure you're putting out content that connects. What topic would your audience be most interested in? Write about things like that so they can look to you for answers. ?? Leverage social media Sharing your content on social is a great way to get more eyes on your content. And when you comment and engage with others, that puts your work in front of even more people. Social media is exactly for that...being social! So, make sure you're making the most of it. ?? Optimize your content with SEO SEO allows advisors to optimize their content to rank well in the search results and reach a larger audience. Some tips for optimizing your content for SEO are: ?? Do keyword research ?? Target keywords in your content ?? Optimize content for desktop and mobile ?? Use alt text for images ?? Write unique titles ?? Use internal linking ?? Use paid promotions for content Every social media has a place where you can pay for ads or sponsored posts to share your content and have it reach a large audience, and using your money strategically to boost certain things can be a great idea! Want to learn more? Get all the Insight here. ?? https://hubs.ly/Q02yfB8F0 #FinancialPlanning #WealthManagement #InvestmentManagement

In today's digital world, you only have 5 seconds to make a lasting impression. If your website doesn't clearly communicate who you serve, what makes you different, and how you help solve their problems, visitors will quickly move on. So, how can you create a website that impresses and showcases your brand? ?? Join Samantha Russell Susan Theder and brand strategy masterminds from and Advisor Brand Builder and Intention.ly, Melissa Thomas and Kelly Waltrich on May 29th at 11 am PT/2 pm ET as they share what it takes to boost your brand and overall online presence. Don't miss this one! ?? https://hubs.ly/Q02y5MN00 You'll walk away learning: ? The essential elements every website needs to pass the 5-second test ?? How a refreshed brand strategy can make or break the effectiveness of your website ? Proven strategies for crafting compelling brand messaging that resonates with your ideal clients ??? Real-life before and after examples of advisor brands and websites #FinancialPlanning #WealthManagement #InvestmentManagement

As an advisor, you have a lot on your plate! From running a business to working with clients and let's not forget your family and friends outside of work...where can you free up some time? Answer: Outsourcing However, when you are outsourcing, ensure you are personalizing your work. A majority of it can be completed, whether that's a blog or a social post, but add a personal touch to ensure it's authentic and your own. It can be as simple as adding a photo to a social post or a portion of blog...the personal touch can really go a long way. And in a recent webinar, Samantha Russell and Susan Theder shared how you can do this along with several other marketing tactics to implement! Catch them all right here! ?? https://hubs.ly/Q02xXJKM0 #FinancialPlanning #WealthManagement #InvestmentManagement Karissa Hinton Stuart Farst Suzanne Siracuse

Podcasting is a great way to connect with your audience. As an advisor, your voice and your expertise are two of your most important assets, so this is an incredible way to showcase that! But how many episodes should you be putting out a month? ?? ProudMouth's Matt Halloran and marketing experts, Susan Theder and Samantha Russell shared how many episodes you should be sharing a month plus the importance of marketing your episodes! If you want to catch all their other podcasting insight with expert tips for marketing them, check out the full replay! ?? https://hubs.ly/Q02wmqw30

Webinars remain one of the most effective but underused marketing strategies for advisors. The ROI is incredible, as they are a great way to showcase your expertise and reach a large audience. And while they do require some effort, it's definitely worth it. Looking to get started? ?? Susan Theder shared 5 tips for getting the most out of webinars with Financial Advisor Magazine.?? ?? Select the right topics Choose topics based on the interest of your audience and also business goals! ?? Tell a story A webinar isn’t just an informational presentation. It’s a way to engage with clients, prospects and others in the industry. Your content needs to be both engaging and educational, however, remember that people connect with people, so use storytelling to resonate with them! ?? Use an effective promotion strategy Promoting your webinar is key, so it's important to set up a plan to keep you on track. Some key points to keep in mind are to 1-set up a registration page 2-set up email reminders 3-promote on social media 4-invite key influencers 5-let people know on your home page. ?? Identify your best leads Check the analytics that are provided by your webinar hosting platform, as this is generally easiest. Some things to check are 1- time attendees spent in the webinar 2-responses to survey questions 3-chat history 4-webinars your audience has previously attended 5-past marketing engagements. All of these factors can help you determine how to best connect with them! ?? Repurpose the event There is so much great stuff packed into webinars, so it's a great to share content! Some ways to do this are to 1-transcribe the webinar and share it on your YouTube channel in a replay 2-include it in a blog 3-create clips to share on social. There is so much you can do with one webinar, so get as much out of it as possible! Ready to get started? You can get all the insight here. ?? https://hubs.ly/Q02w1-c40 #FinancialPlanning #WealthManagement #InvestmentManagement Evan Simonoff Eric Rasmussen

Want to start a podcast, but don't know where to start? If so, our next workshop with ProudMouth is for you! Podcasting expert, Matt Halloran will be breaking down what it takes to launch a podcast while Susan Theder and Samantha Russell will share their best marketing advice for getting the word out! If this is something that interests you, then be sure to join us this Thursday at 12 pm PT/3 pm ET! Save your seat! ?? https://hubs.ly/Q02vypY80 ?? Plus, all registrants who come will receive a podcasting success checklist and the replay! So, even if you can't join, be sure to register! See you there. ?? #FinancialPlanning #WealthManagement #InvestmentManagement

As a financial advisor, your voice & expertise are two of your greatest assets. So, what if you could utilize these to reach a greater audience? Enter: podcasting! But how can you get started? From determining your topics to identifying your idea audience, we've got all your insight. ?? https://hubs.ly/Q02tPZDt0 And if you're interested in diving deep, we're so excited about our next webinar with ProudMouth! Matt Halloran will be joining Samantha Russell and Susan Theder to share what it takes to launch your own advisor podcast with actionable tips for marketing it! Save your spot...this is going to a fun one! ?? https://hubs.ly/Q02tP_QH0 ?? And even if you can't join, make sure you register, and you will receive a replay emailed directly to your inbox! #FinancialPlanning #WealthManagement #InvestmentManagement