Twelve Thirty

Back in December we posted an article on our blog about activating for major sporting events. With Super Bowl behind us and the marketing frenzy over the commercials wearing off, next up is March Madness. With Blue Diamond’s new campaign, Flavor Fanatics, Blue Diamond Growers is showing off a bunch of best practices. Tried and true engagement with a custom flavor bracket activity, velocity rewards, and escalating prizing tying into the “16/8/4” rounds theme. And an eye catching $10,000 cherry on top for the top flavor fan. Check it out at BDsweeps.com. As we said, these “aren’t just sporting events, they’re cultural phenomena.” So make sure your activations are epic.

Dairy Farmers of America’s #TruMoo brand is teaming up with #Disney to celebrate the release of Moana 2 by giving customers a chance to fuel their adventures! The grand prize will give one lucky milk lover $5,000 to make their Disney dreams come true, as well as hundreds of other prizes available to instantly win. Head over to disneymilk.th12ty.com to check it out and try out the limited edition strawberry-banana milk now.

Mondelēz International’s CHIPS AHOY! is venturing beyond cookies with their newest release. Baked Bites, coming to shelves near you are soft-baked bite size blondies and are as delicious as they look. And of course, what would a product launch be without a proper celebration. The cookie giant is giving 5 lucky snackers a chance to take an all expenses paid trip to NYC to stay in an immersive Baked Bites themed room at the Arlo Midtown complete with baked bite pillows and CHIPS AHOY! slippers. Enter for your chance to experience the soft, chewy, chocolate chip goodness here: https://lnkd.in/g4u2q8yn Check out the full press release here: https://lnkd.in/geZaQT5v

Get ready to be the boss of the football playoffs. Thousands of bottles of sauce are up for grabs along with a trip to the biggest tailgate of the year – to see Guy Fieri at the Flavortown Big Game tailgate in New Orleans. Check out the highlights from last year at guysflavortowntailgate.com and visit TailgateWithAuthority.com to enter!

As is tradition, Twelve Thirty is taking time on 12/30 to reflect on another year in the books??? Among other things, this year we: ? Interacted with over 15 million consumers ? Launched over 10 different types of activations ? Grew sales for a CPG brand by 7.2% ? Produced over 500 million impressions But it’s not all about the numbers. It’s about creating memorable brand moments that connect with consumers in meaningful ways. Any time, in any sector, on any platform. Each activation demonstrated how meaningful connections drive real results: ?? BIC's multisensory Soleil Escape activation combining digital engagement with physical experiences ?? Mondelēz International’s Delicious Wishes pairing instant consumer rewards with a $100,000 donation to Toys for Tots ?? Teremana Tequila making Guac on The Rock bigger and better than ever ?? Smoothie King (SKFI)'s partnership with Dude Perfect featuring a custom smoothie and on-cup codes ?? #SourPatchKids launching a lemonade flavored pack that took us back to our childhoods ?? Rémy Cointreau’s award winning #LimeOfCredit campaign turning the finance system on its head ?? Nestlé getting in the esports game with #HotPockets Pockets League ?? Roku taking over the TV screen with 14 days of winter giveaways ? The list goes on and on. We’re incredibly thankful for our partners and clients that trust us with their brand, their business, and their customers. We have some exciting things up our sleeves in 2025 and can’t wait to share them! Here’s to more to come?????

As is tradition, Twelve Thirty is taking time on 12/30 to reflect on another year in the books??? Among other things, this year we: ? Interacted with over 15 million consumers ? Launched over 10 different types of activations ? Grew sales for a CPG brand by 7.2% ? Produced over 500 million impressions But it’s not all about the numbers. It’s about creating memorable brand moments that connect with consumers in meaningful ways. Any time, in any sector, on any platform. Each activation demonstrated how meaningful connections drive real results: ?? BIC's multisensory Soleil Escape activation combining digital engagement with physical experiences ?? Mondelēz International’s Delicious Wishes pairing instant consumer rewards with a $100,000 donation to Toys for Tots ?? Teremana Tequila making Guac on The Rock bigger and better than ever ?? Smoothie King (SKFI)'s partnership with Dude Perfect featuring a custom smoothie and on-cup codes ?? #SourPatchKids launching a lemonade flavored pack that took us back to our childhoods ?? Rémy Cointreau’s award winning #LimeOfCredit campaign turning the finance system on its head ?? Nestlé getting in the esports game with #HotPockets Pockets League ?? Roku taking over the TV screen with 14 days of winter giveaways ? The list goes on and on. We’re incredibly thankful for our partners and clients that trust us with their brand, their business, and their customers. We have some exciting things up our sleeves in 2025 and can’t wait to share them! Here’s to more to come?????

?? It’s a Winter Wonderland! Roku is celebrating the season with 14 days of goodies. Like an advent calendar of awesome-ness. ? Visit RokuWinningWonderland.com and sign up to join the holiday festivities!

Do the holidays have you thinking about sports? We're having a lot of conversations about Super Bowl and March Madness activation, so our team put together a blog post with some helpful info. https://lnkd.in/gdRpNkCH

Nothing says holidays like sharing stories of gratitude, connection, and community. At the Teremana Tequila Mana Holiday House, there are lots of spirits going around – both emotional and liquid ??? ? Head over to?ManaHolidayHouse.com, pick from one of the prompts, then share a holiday story of gratitude and submit it to the Mana tree and you could be “going” on an epic holiday staycation.? ? Plus, check out other stories and discover cocktail recipes for every holiday occasion. Can’t go wrong with a merry margarita or a peppermint hot chocolate. Cheers!

Halloween is over and Mariah Carey is defrosting, so it’s time for holiday promotions. ? This year, Mondelēz International’s #NABISCO activation is all about Delicious Wishes. One lucky snacker will take home $10,000, along with hundreds of others scoring gift cards, headphones, tablets, and more. Plus, NABISCO is donating $100,000 to Toys for Tots to help bring happiness to children during the holiday season. ? Enter at delicious-wishes.com, test your luck at the snowflake slots, and don’t forget to check out some tasty holiday recipes to kick off your holiday festivities.