TVision

Paramount+'s "1923" topped the TVision Power Score for the third straight week. The Power Score leverages both reach and attention metrics to identify the streaming shows that best engage viewers. Shows streaming on eight different apps landed in the top 20 for the week ending March 16, 2025. https://bit.ly/41KVoCZ #CTV #TopShows #streamingshows #whattowatch

Our friends at Origin Media have used TVision's custom CTV ad measurement to manage their unique, native CTV ads for several years. We are excited that the partnership continues to make an impact. TVision's attention data helps prove the value and effectiveness of the Origin campaigns. For a recent campaign, one of Origin’s clients - Florida Keys & Key West - wanted to garner viewer interest by integrating real-time weather updates into their creative strategy. Origin’s in-house design team developed a highly dynamic 15 second 'ad extension', powered by Slingshot, that ran immediately before the scheduled Florida Keys & Key West ad creative and 'earned' the viewers attention by providing daily weather updates in their local area. In the campaign, Florida Keys & Key West found that their optimized ad creative drove a 33.5% lift in Attention. Notably, the custom ad format captured a 120% lift for ages 45-54 and 59.7% lift for females. #CTVads #attention #admeasurement https://bit.ly/4bDT6tV

Season 2 of "1923" on Paramount+ topped the TVision Power Score for the second straight week. Netflix had 7 shows make the top 20, including "Running Point," which was number two on the list. Check out the 20 CTV shows that best engaged audiences across apps. https://bit.ly/3DJ3Avp

Amazon's "Reacher" topped the TVision Power Score for the week ending February 23, 2025. Netflix's "Zero Day" was second on the list. See the full list. https://bit.ly/43fcz1U #streaming #topshows

Coalition for Innovative Media Measurement (CIMM) members - hoping to see many of you next week online for a review of the recent study “Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels”. CIMM Members can tune into the "CIMM Deep Dive - Active versus Passive Metering: TVision’s Study Exploring the Potential for Demographic Bias" on February 25 at 1 pm ET. Register here: https://bit.ly/432zs8u The study revealed several important findings for the industry, including: - Passive and active metering approaches agreed on viewer counts only around 56% of the time over the four-week period of the study. - Up to 44% of TV on-time in the simulation was over- or under-reported by viewers. Members - Download the report on the CIMM website today. https://bit.ly/412NowD #panelmeasurement #Activepanels #Passivepanels

Super Bowl advertising! These are the five ads that captured attention best in last night's big game, according to the TVision Attention Index. The Attention Index measures how viewers engage with content. Everyone has a favorite ad from the Super Bowl, did one of these stand out to you? See our full analysis of the Super Bowl including a breakdown of which viewers paid the most attention, and which quarters delivered more engagement. https://bit.ly/40KibxW #superbowl @topads

AppleTV's second season of "Severance" topped the TVision Power Score for the week ending January 26, 2025. The Power Score reveals the shows that best engage viewers and capture attention across all apps. #StreamingTV #TopShows https://bit.ly/42zDa9d

It's here! The latest TVision State of Streaming gives advertisers and the media industry important insights into app penetration, engagement - and for the first time - identifies share of streaming ad time across apps. As Julian Zilberbrand states, "TVision’s analysis of ad time distribution across streaming apps (Page 8) provides invaluable insights into inventory availability and scarcity providing an emerging opportunity for advertisers to better evaluate investment opportunities as the 2025 Upfronts approach." Read the full report for more insights in app engagement, analysis of streaming live sports, and more. https://bit.ly/42syrGn #streaming #CTVadvertising

It's three weeks in a row at the top of the Power Score for Paramount+'s "Landman." Season two of AppleTV's "Severance", premiered in the second spot on the list. See the full list here. https://bit.ly/3CuDdbN

Hoping to see you at IAB ALM at the end of January. #IABALM always inspires innovation and impact within advertising and media. Yan Liu and Hassan Babajane will both be there. Be sure to connect with them to talk about the next big step in CTV measurement and attention.? #iab #IABALM