TVIQ

TVIQ is absolutely thrilled to announce that Sara Sinclair, PhD has joined us as our Vice President of Ad Platforms. Sara is a recognized expert at maximizing efficiency, ROI, and audience engagement across CTV platforms. As a leader in the CTV revenue operations space with seriously deep domain expertise, Sara is going to lead our revenue operations team and help us build some truly game-changing ad tech solutions. We're so lucky to have her join our amazing - and expanding - team!

TVIQ is absolutely thrilled to announce that Sara Campola has joined our team as Director Of Account Management! Sara comes to us with years of publisher leadership experience (Nativo, Advance Digital / Local) and will sit across the TVIQ organization to help lead client success initiatives. We are thrilled to have her join TVIQ!

Taylor Swift would be fanastic at CTV Ad Operations! Why???? Because Taylor understands the value of filling the blank spaces, and in this case, the blank spaces are missing macro values. In all digital bid requests, macro values define the value of the impression, and missing data means missing out on potential bids. As the oRTB spec changes and values change (placement to plcmt, category values, etc.), and as buyers require more transparency in the supply chain, filling EVER macro with a proper value is table stakes for increasing revenue. CTV in particular, due to inventory sharing agreements, has more nuances than other sectors. TVIQ has rolled out AI-powered tools to help both analyze missing macro values at scale and score the value of macros in the bid request. Come talk to us about how we can help you unlock higher bid rates, CPMs, revenue, and yield with our leading CTV Revenue Operations platform. Macros = Money........I've got a blank space, baby and I'll write your App Name, Channel Name, App Store URL, Network Name, Genre, Category, User Agent, Placement, Plcmt, Skippability, Max Duration, Min Duration, IP address, Height, Width, Inventory Partner Domain, Schain, Lat/Lon, and of course....your name.

When is AI bad: when you ask it for a description of how programmatic advertising works in the CTV ecosystem (see below). When is AI good: when experts like the Rev Ops team here at TVIQ are using cutting-edge AI tools and proprietary workflows to maximize yield for our partners. Rev Ops > Ad Ops, and Rev Ops + AI is the new way forward. TVIQ can help you use it to not just increase CPM, but to identify better supply/demand matches & even new sources of inventory. TVIQ + AI = your trusted tech & services Rev Ops solution. Contact us today to learn more.

Meet TVIQ at CES 2025! Come talk with the TVIQ team about the future of?Intelligent TV and how leveraging the power of AI, deep system expertise, and access to both exclusive supply & demand will help you survive and thrive in 2025. Revenue Operations > ad operations, and TVIQ is pioneering the Connected TV revenue operations space. So if you're a publisher, streamer, app platform, or marketplace, let's talk about how our analytics & data-driven approach to yield maximization can power your ad revenue growth. Let’s schedule a meeting to explore opportunities together! Contact, Geoff Kowalski, Head of Growth Together, we can redefine what’s possible in CTV. See you at?CES 2025! #CES2025 #CTV #Streaming #SSP #DSP #Innovation #IntelligentTV #TVIQ

TVIQ Leverages #AI to Eliminate "Ad Waste", Optimize CTV Revenue Operations The rise of streaming has brought incredible opportunities—but also?unprecedented complexity. With countless platforms, apps, bundles, and inventory partnerships, mismatched supply and demand combinations have created a growing problem in the CTV ecosystem:?Ad Waste. What is Ad Waste? Ad Waste happens when supply and demand don’t align—leading to inefficiencies, increased costs, and unnecessary noise in the ecosystem. It’s a challenge that affects publishers, advertisers, and the entire CTV value chain. At?TVIQ, we’ve taken this challenge head-on. Using?advanced AI systems, we’ve deployed innovative solutions to?identify and eliminate Ad Waste?for our clients. By leveraging a novel combination of?ad server technology?and?multiple AI systems, we help triangulate the?optimal mix of supply and demand?for every impression. The result? ??Increased revenue & yield lift. ??Lower operational costs?for our clients ? A cleaner, more effective ecosystem for publishers and advertisers alike TVIQ is proud to offer some of the?most efficient revenue operations in the industry, empowering CTV publishers to unlock the full potential of their inventory. Let’s talk about how we can optimize your ad stack and eliminate waste to maximize your results. #CTV #AdTech #AI #Monetization #TVIQ #EfficientAdvertising #RevenueOperations

Celebrating MoonBall Media and the Launch of MoonBall Sports: Amplifying the Heartbeat of Sports! We’re thrilled to congratulate?MoonBall Media?on the incredible launch of?MoonBall Sports, a fresh and dynamic #Sports #FAST Channel that’s redefining how fans engage with the sports they love. Led by former MLB stars?Anthony Seratelli?and?Eric Hosmer, MoonBall Sports is bringing fans closer to the action with innovative programming, including their original podcast,?"Diggin’ Deep", featuring the biggest MLB stars, and an exciting focus on stick-and-ball sports that fans love to watch and play. At?TVIQ, we’re honored to have been a key partner in making this vision a reality. From the early stages of channel development to its launch, we’ve provided end-to-end support, including: ? Strategic sourcing?and integration of top-tier technology partners to power MoonBall Sports. ?? Helping secure?distribution deals?to ensure their channel reaches sports fans everywhere. ?? Acting as their?AdOps and monetization partner, optimizing inventory, maximizing ad revenue, and delivering premium ad experiences for both viewers and advertisers. MoonBall Sports isn’t just a channel; it’s a celebration of the spirit of sports, and we’re proud to play a part in amplifying that passion for audiences everywhere. Congratulations to?MoonBall Media, and here’s to an exciting future ahead! #MoonBallSports #FASTChannels #CTV #SportsStreaming #TVIQ #AdOps #Monetization #Innovation #DigginDeep ?Learn more about MoonBall Media:?https://lnkd.in/gi3hRx3z

The DSP is dead. The SSP is dead. Holistic Programmatic Platforms that combine algorithms, first party data, and supply are the wave of the future. Here's what we mean: 1. The traditional buy side/sell side splitting of the programmatic ecosystem made sense in 2008 made sense, but it was an outgrowth of how agencies & brands dealt with ad networks. 2. The infamous "ad tech tax" was a direct result of that split and while it lead to specialization, like what often occurs when specialities become the dominant form of service, it lead to ineffiencies. 3. Companies like Google, Amazon, and Meta always had the advantage of owning & operating media as well as leveraging massive volumes of data - layering on media buying technologies closed the supply/demand connection and powered massive marketplace domination. For the next 16 years, the rest of the programmatic ecosystem followed the old rules (SSPs on one side, DSPs on the other) . With the rise of the connected TV ecosystem and its' inherent complexities (walled gardens, multiple OEMs, channels in apps on systems, inventory shares, content shares, multiple parties all rightly claiming the same inventory as first party.....to name just a few), the traditional SSP/DSP split makes for a messy global programmatic marketplace. 2025 will be an exciting and scary year in the ad space, but it will likely be a year of consolidation. While there will be continued roll ups on each side of the ecosystem (see Mediaocean / Innovid), there will be an accelerated consolidation of supply-side technologies into demand-side systems and vice versa: 1. The Trade Desk launches Ventura OS. 2. The Trade Desk leans into OpenPath. 3. Magnite launches ClearLine (DSP). 4. Magnite & Index Exchange both offer media curation services 5. Look for Samsung Ads & Roku to get more aggressive with their DSP businesses. 6. Watch for Walmart's RMN and VIZIO & VIZIO Ads to see a much closer integration. 7. Watch AppLovin leans more into Wurl's ad business. In a much more deregulated environment, these kinds of rollups and expansions will only become more pronounced. The Lumascape isn't going to read horizontally for much longer. It will look more like a series of walled-garden loops that overlap in the world's most psychedelic Venn diagram ever. Everything Everywhere All At Once is the new name of the game. Get big, get fast, and get moving.

?? Navigating the Post-Election CTV Landscape: Part 3 – Prioritizing Quality and Transparency In today’s market, advertisers are increasingly focused on quality and transparency in CTV campaigns to ensure brand safety and maximize impact. Publishers and demand partners who emphasize premium content and verifiable audiences will be well-positioned to secure advertiser trust and ongoing budgets. ?? Strategy 3: Prioritize Quality and Transparency With budgets under tight review, advertisers are increasingly focused on quality and precision in reaching target audiences. Premium, brand-safe CTV inventory with transparent reporting on viewability, ad placement, and macro audience data is now essential. Publishers who deliver robust audience insights alongside quality inventory are best positioned to attract high-value campaigns and foster long-term advertiser relationships. How TVIQ Can Help: TVIQ’s dedicated global support team and intelligent CTV Ad Operations strategies empower publishers with advanced quality assurance tools to elevate premium content and deliver transparent, real-time reporting that aligns with top advertiser standards. Partnering with TVIQ gives you access to solutions that drive transparency, maintain brand safety, and highlight the premium value of your inventory, positioning you to maximize advertiser trust and campaign success. Thank you for following our series! We’re excited to help you adapt, thrive, and capture opportunities through Q4 and beyond. #CTV #QualityAssurance #DigitalAdvertising #TVIQ #Q4Strategies

?? Navigating the Post-Election CTV Landscape: Part 2 – Maximizing Inventory Flexibility With Q4 bringing unexpected budget reallocations, CTV publishers and demand partners who can offer adaptable inventory solutions will have an edge in capturing reallocated funds and staying competitive. ?? Strategy 2: Maximize Inventory Flexibility Q4 often involves rapid shifts in demand as brands finalize their year-end strategies. Publishers who can adjust and optimize inventory availability in real time can capture this shifting demand effectively. This means PMPs, Programmatic Guarantees and Direct Deals. How TVIQ Can Help: Our platform-agnostic approach enables agility to inventory availability, allowing publishers to respond swiftly and seamlessly to changing market demands. By aligning with TVIQ, you’ll have the intelligent tools needed to capitalize on real-time opportunities, driving results for both publishers and advertisers. Stay tuned for Part 3, where we’ll cover the importance of prioritizing quality and transparency in Q4. https://lnkd.in/gQ_TP5Qk #CTV #InventoryFlexibility #DigitalAdvertising #TVIQ #Q4Strategies