Tina Fey loves local broadcast news! https://lnkd.in/edqBCZSt
TVB
广播媒体制作和发布
New York，NY 5,318 位关注者
The industry trade association for local broadcast TV, including linear and digital platforms.
关于我们
TVB is the not-for-profit trade association of America's broadcast television industry, including linear and digital platforms. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 800 individual television stations. TVB promotes the benefits of local broadcast television platforms to the advertising community and in doing so works to develop advertising dollars for U.S. Spot Television. TVB provides a diverse variety of tools and resources, including this website, to support its Members and to help advertisers make the best use of local television.
- 网站
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https://www.tvb.org
TVB的外部链接
- 所属行业
- 广播媒体制作和发布
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 非营利机构
地点
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主要
获取路线
120 Wall Street
US，NY，New York，10005
TVB员工
动态
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Ron Salmon, VP, Marketing Research Director, TVB, highlights key findings about independent voters from the 2024 Voter Funnel study. For more information on the study, visit our site: https://lnkd.in/gEpjzREV #TVBNewsMin #LocalBroadcastTV
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Linear TV Confirmed as Most Important Influence of Consumer Purchase Funnel New survey finds 82% of respondents cited linear TV ads influence in online search selections. https://lnkd.in/eYJxcV44
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The Ad Council unveils “Agree to Agree,” an expansive new campaign rooted in what we have in common to spur nonpartisan action around gun violence epidemic. https://agreetoagree.org/
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TVB’s Brian Wexler is actively collaborating with WCMH and Columbus, OH attorneys to help expand their practices in today’s dynamic media landscape. Don’t miss out—reach out to TVB today to book one-on-one client meetings and category training sessions for your member station!
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Update TV and Radio Rules So Stations Can Compete With Big Tech Time moves forward, except when it comes to rules that regulate local TV and radio stations. Those remain stuck in the past. Meanwhile, Big Tech companies like YouTube and Amazon are allowed unfettered growth. Without changes to outdated bureaucratic rules, local stations can't compete with tech giants, and the things you value most about your local TV and radio stations, like news, emergency coverage and live sports, could disappear. Washington has the power to keep local stations strong. But we need your help to ensure they take action before it’s too late. https://lnkd.in/em8UDSZU
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TVB's Brian Wexler, in action, working with WLWT and Cincinnati attorneys to expand their practices in today’s complex media environment. Reach out to TVB to schedule one-on-one?client meetings and?category training sessions?for your member station today!
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Brad Seitter, EVP, Business Development, TVB took the stage at NADA 2025 to discuss "Capturing the 2025 Auto Customer: Streaming TV in a Linear World." Tune in to this dynamic presentation where Brad shares data demonstrating that broadcast TV remains the most effective medium for reaching consumers, even those who also consume other forms of media like cable and streaming. See how the unparalleled reach and influence of linear local broadcast TV make it an essential component of an effective media mix. https://lnkd.in/e8eM9AV4
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Sports fans are ten times more likely to have a positive and trusting view of a brand when they air their spots in locally-televised sports programming, according to a new study released by Locality. https://lnkd.in/eaFN-VQP
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Check out Brian Wexler at WMC-TV Memphis leading a dynamic client presentation, offering invaluable expertise and industry insights. Special thanks to Gray Media and WMC-TV for the opportunity! #TVBOnTheRoad #LocalBroadcastTV
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