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Yesterday, our colleagues Cristina Iturralde García and Silvia Ruiz Camacho had the pleasure of attending the event "Women with Impact: Leadership and Future" to celebrate International Women's Day. A huge thank you to The Women in Programmatic Network, Iberia for organizing this event, where we had the opportunity to get inspired and connect with amazing women professionals in the Industry. ?? Many thanks also to the sponsors The Trade Desk and PubMatic, as well as the partners IPG Mediabrands and PROGRAMMATIC SPAIN for making it possible. ************ Ayer nuestras compa?eras Cristina Iturralde García y Silvia Ruiz Camacho?tuvieron el placer de asistir al evento "Mujeres con Impacto: Liderazgo y Futuro" para celebrar el Día Internacional de la Mujer. Muchas gracias a The Women in Programmatic Network, Iberia por este evento, donde pudimos inspirarnos y conectar con grandes mujeres profesionales del sector. ?? Muchas gracias también a los patrocinadores The Trade Desk y PubMatic y a los colaboradores IPG Mediabrands y PROGRAMMATIC SPAIN por hacerlo posible. #mujeresconimpacto #igualdad #TWIPNS

Without a doubt, this is an opportunity for SMB advertisers who need to understand and take advantage of this new window that is TV— something that was previously out of their advertising investment options. It is also a key opportunity for CTV service owners, who must be able to attract and retain them. https://lnkd.in/dJamzfsa

When it comes to ads on streaming platforms, one rule stands out: more audience = more appeal for advertisers. Netflix and Amazon Prime Video have chosen different paths to attract advertisers… Or did each company’s unique circumstances and starting point dictate their differing strategies? ? Find out in our latest?article???

On February 26th, we had the pleasure of spending time with partners, clients... and above all, friends from the industry. Once again, PROGRAMMATIC SPAIN delivered an outstanding CTV-focused event.?It is a pleasure to see and experience how?Jorge De Blas?and his team always manage to make Programmatic Spain's events a great success. Special mention to?Mikel Lekaroz,?Mario Torija and the entire PS team. Looking forward to next year!?We always want more!!!!!! ******************************** ? El pasado 26 de febrero estuvimos compartiendo tiempo y espacio con socios, partners, clientes…. Y sobre todo amigos del sector. Otro a?o más, gran evento centrado en CTV organizadopor?PROGRAMMATIC SPAIN. Es un placer ver cómo?Jorge De Blas?y su equipo siempre consiguen que los eventos?de Programmatic Spain, sean un lujazo Y por supuesto, mención especial a?Mikel Lekaroz?,?Mario Torija?y todo el equipo de PS Hasta el a?o que viene porque siempre hay ganas de más !!!!!

Sometimes it’s good to get caught in the cross-fire. That’s what creators must be thinking as YouTube goes big on #podcasts and Netflix reportedly joins Spotify in courting popular podcasters. The Omdia data in the Sankey diagram below highlights how digital audio is “under-monetized” given the attention and fandom music and podcasts attract. Omdia recently found that an hour spent listening to music is worth 4x less than one watching TV or movies in consumer spend and advertising revenue. Audio podcast advertising revenue totalled just $3 billion worldwide last year - compared to $143 billion from social and premium online video. Tapping into video promises to unlock a much larger opportunity for music streamers and podcasts, in ad revenue and subscriber engagement. The Omdia diagram shows what’s at stake for the tech giants. While Spotify, Apple, Amazon, and Google have online music sewn up, much of online video is up for grabs - especially for Google and Netflix. Netflix is reportedly exploring deals to convince podcasters to create formats or port existing shows to its platform, in exchange for lucrative upfront fees and the prestige offered by its service. Even so, exclusivity could be a sticking point, given YouTube’s reach: it claims 1 billion users actively watch podcast content on its platform. While YouTube and Spotify are leading interest in video podcasts, let's not forget Amazon and Apple have strong ties to podcasts too - and big investments in video. It’ll be fascinating to see how this develops.

NEW: Spotify, in a rare move, shared very specific revenue data from some of the podcasters putting video on its service. Last month, in certain markets, the company officially launched its video partner program that compensates creators based on consumption rather than dynamically inserted ads. This has been a controversial move (see my last LinkedIn post's comments) because people in the business are a) concerned Spotify will irrevocably destroy the open nature of podcasting and b) consumption revenue won't be enough to make up for lost ad revenue. Today, Spotify said it's seeing "exciting early results" from the program. Two shows from YMH Studios, Your Mom’s House and 2 Bears, 1 Cave, saw combined earnings of more than $105,000 since the program launched. We’re All Insane, a mental health podcast, has grown consumption by nearly 6 times since adding video in June. The show earned more than $17,000 during the first month of this new program.?Kinda Funny Gamecast, a video game show, made over $10,000 in revenue in January from Spotify. I included more data in the screenshot attached. The big question is whether this consumption revenue supersedes ad revenue for these creators. How do these numbers sound to you all? As always, let me know in the comments, I love reading your thoughts.

Big news ?? #YouTube has been #1 in streaming watchtime in the U.S. for two years, according to Nielsen ?? In January 2025, it reached a high of 10.8% of total TV and #streaming viewership ?? Find out more: https://lnkd.in/eU4AAdCv

??Exciting news for Prime Video ads customers! Almost a year after launching Preferred Deals, we’re taking another big step forward: Private Auction deals for Prime Video ads are now live in the U.S.! ???? ???This new programmatic capability is now available to all U.S. self-serve customers, adding dynamic, auction-based pricing to our suite of programmatic solutions (Preferred Deals, Programmatic Guaranteed, and now Private Auctions). With this, advertisers gain even more control over pricing strategies and benefit from automatic optimizations baked into Amazon DSP (Brand+, Performance+ etc) ??????What’s next? A global expansion is right around the corner—rolling out in the UK, CA, DE, FR, IT, ES, MX, AU, and AT in March. ??Want to learn more? Webinar invitations for traders in each of those countries are incoming—reach out to your Amazon Ads representative or send me a note if you want to be part of it-. #Programmatic #CTV #AmazonAds #AdvertisingInnovation Kudos to all teams involved and extended partners to make it happen and thanks to our early customers for the very positive feedbacks. Bismit Boruah / @ryan barlow / Prajna Bhat / Andrew Cole / Kaleesha R. / Hana Mundhe / Zach Bruning / Scott Hong / Russell Sabio / John-Paul J. / Veronica Baroni / Jineesh S Kumar / Patrizia Buompastore / Christine Wasmuth / Scott Reddy / Manuela Paolillo / Mitch Parry / Eric Kretzer /Bhargavi Narasimhan / Jack Dembowski (and many many more…reached the limit)

SCOOP: YouTube is planning to introduce a cheaper paid tier in the US that will make podcasts and other videos ad-free. Music videos will continue to include ads. The tier, Premium Lite, has been in testing abroad for months but will officially come to the US, Australia, Thailand and Germany soon. This news follows Spotify entering the video space specifically with the idea to make podcasts ad-free for subscribers. YouTube’s cheaper tier could keep it competitive with users who are seeking ad-free videos. But it also could, depending on the adoption rate, radically change how YouTubers make money given most of their revenue has historically come from ads. What do you all think of this move? As always, read more in the link below!

Good reasons to Switch TV to CPM Pricing