TV Week Events

Precise, cross-platform ad measurement was a hot topic at NYC TV Week, especially as brands navigate sports fragmentation and shifting currencies. This week, we proudly served as a gold-level sponsor, with our own David Coletti and Stuart Schwartzapfel taking the stage for two engaging panels: ?? Dave brought his expertise alongside VIZIO to discuss overcoming sports fragmentation and optimizing cross-platform ads on “Show & Tell: Surviving Sports Fragmentation.” ??? Stu tackled currency in “Audience Measurement in the Streaming Age” with executives at CBS, A+E Networks, Words & Deeds Media, Comcast Advertising and tvScientific. He explained the currency landscape and that although media partners crave trusted entities, their values in currency take different forms. Thank you TV Week Events for having us!

That's a wrap on NYC TV Week Events and the NextTV Summit. Our VP of Sales Operations, Clelia Zattoni spoke on the "Battle of the Ballots: Insights to Win Audience & Elections" panel and shared details about ACR targeting as well as the biggest trends we're seeing in CTV political advertising. To stay up to date with the latest CTV political advertising trends, read our Political Pulse here: https://hubs.li/Q02PMsNK0 Alan Wolk, Kevin Arrix, Sarah Fuller, John Link, Keith E. Norman

Big Congratulations to our incredible teammates Greg Barnard and Sean K. for being recognized as 2024 NYC TV Week Events 40 Under 40 honorees! ??These visionaries are not just shaping the future of TV – they’re redefining it. From pushing the boundaries of innovation to leading the charge in an ever-evolving industry, they’re proving what’s possible. Honored to work alongside such trailblazers in the TV space! ?? Here’s to even more groundbreaking achievements ahead. #TVWEEK40U40 #NYCTVWEEK #IndustryLeaders Check out the full winners list here: https://lnkd.in/gbRq6vCH

See you all tomorrow at Day-4 of #nyctvweek View full list of honorees here - https://lnkd.in/gbRq6vCH #tvweek40u40 #NYC #media #tv #entertainment

Day-3 of #nyctvweek comes to an end. #hispanictvsummit addressed the important and relevant topic of how TV reflects Latino faces, voices & ideas in 2024. #nyctvweek #hispanictv #media

?? Distribution Dealmaking: By tracking user behavior and bundling relevant content, platforms can offer a more holistic experience which in turn increases content distribution. #nyctvweek #hispanictv #media

?? Reflecting Latinos in Original Productions: Integration of Latino talent and authentic cultural references in new original programming successfully proved the strong appeal of Latino talent in attracting Hispanic viewers. (Horowitz Research | Canela Media | SIRK | Warner Bros. Discovery | Endemol Shine Group) #nyctvweek #hispanictv #media

?? Fireside chat - Streaming service tailored for Hispanics: Comcast brings you a wider selection of differentiated products and services on NOW TV Latino streaming products and is intended to deliver greater value to Hispanic consumers. #nyctvweek #hispanictv #media

?? Fireside chat: Based on a recent Consumer Video Study by Altman Solon, Daniel Weinbaum shares that Hispanic consumer preferences are increasingly towards AR, VR, Watch parties and second screens. #nyctvweek #hispanictv #media

?? The Making of "American Historia" with John Leguizamo: John Leguizamo, Ben DeJesus (nglmitú) and Luis Ortiz (Latino Public Broadcasting) talk to Cynthia Lopez (New York Women in Film & Television (NYWIFT)) and reflect on how the program came together and the impact of Latino connection in the process as they prepare for the series premiere. #nyctvweek #hispanictv #media