How can brands in a crowded and costly sports ads space stand out? In his latest column for TVREV, VIZIO Ads' Adam Bergman talks about centralized content hubs like VIZIO's Sports Zone and the opportunities they present for high-impact ads placements. https://lnkd.in/gWN36FzE
TVREV
市场调研
Los Angeles，CA 2,318 位关注者
Analyst group covering changes in TV and media with exclusive reports, analysis and insights.
关于我们
TVREV is an analyst group comprised of veteran journalists and top executives from the TV and advertising industries. We help world-class agencies, networks, marketers, start-ups and established companies take advantage of the rapidly changing media landscape. We produce thorough reports on a trending topic facing the TV Industrial Complex, such as OTT, blockchain, esports, addressable advertising, ACR and more. In order to research the reports, our team will reach out to our deep list of contacts at agencies, TV networks, MVPDs and brands. We also accelerate businesses in this space, offering special reports for companies digging into more focused topics. TVREV offers educational bootcamps, and will walk through your sales pitch with you, putting a critical eye on everything from decks to sales materials to your website to ensure that you’re telling your audiences what they want to hear. We’ll also introduce you to both potential customers and potential investors. For all of our special reports visit https://www.tvrev.com/special-reports
- 网站
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https://www.tvrev.com
TVREV的外部链接
- 所属行业
- 市场调研
- 规模
- 2-10 人
- 总部
- Los Angeles，CA
- 类型
- 私人持股
- 创立
- 2015
- 领域
- analyst、consulting、television、data、advertising、entertainment、marketing、reports、analysis、tv、publishing、media、content strategy、white paper、agencies、networks和content
地点
TVREV员工
动态
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Get your Hot Takes! Find out what trends the industry are sleeping on from LG Ad Solutions' Tony Marlow, ESHAP's Evan Shapīro, The Vertere Group, LLC's Tim Hanlon, DBC Brand Communications' William Daddi, Tatari's Mike Fogarty, Drawbridge Labs’ Gavin Douglas, Teads' Natalie Bastian, Mediaocean's Asaf Greiner, DIRECTV Advertising's Rose Anna McGovern, Samsung Ads' Michael Scott, IRIS.TV's Rohan Castelino, Paket Media's Raf Bagdasarian, OrkaTV's Mike Woods, VIZIO Ads' Adam Bergman, and Madhive's Jim Wilson. https://lnkd.in/gKMD6wXz
Hot Takes: What Trends Are The Industry Sleeping On? — TVREV
tvrev.com
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Does retail media need to grow up? Michael Shields looks at how the industry is - or isn't - maturing in his latest column for TVREV. https://lnkd.in/gqnAB-Nc
The Pressure Is On Retail Media To Grow Up — TVREV
tvrev.com
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It's Week in Review time! Alan Wolk explores how Comscore and VIZIO prove industry collaboration is possible, and why getting SMBs on CTV stole the spotlight at Advertising Week. https://lnkd.in/gg25iMDX
VIZIO, Comscore And The Value Of Cooperation, SMB-TV Rules AWNY — TVREV
tvrev.com
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TVREV转发了
Happy Thursday! You made it through Advertising Week New York (AWNY). As you're reviewing the week, keep this video in mind: LG Ad Solutions Head of Strategic Sales Katie Barrett explains the value consumers see from getting over 300 free channels out of the box, and how that's helping to make ad-supported CTV more popular than ever, especially for families.
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In this week's Proximity column, Tim Hanlon looks at why TV and video need a new regulatory framework. Read more: https://lnkd.in/esZsyVjm
It's Time To 'Act': Why TV & Video Need A New Regulatory Framework — TVREV
tvrev.com
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Missed our most recent Thought Leaders Circle newsletter? We've got you covered. For Advertising Week, we partnered with LG Ad Solutions on the CTV In The City video series. Get big insights from the Big Apple with interviews of FreeWheel's Greg Bel, LG Ad Solutions' Tony Marlow, Bloomberg Media's Julia Beizer, and LG Ad Solutions' Katie Barrett. https://lnkd.in/gtiSdHhA
CTV In The City: Big Insights From The Big Apple — TVREV
tvrev.com
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Hear from LG Ad Solutions CMO Tony Marlow in the second video from our CTV In The City series.
In the second video from our CTV In The City series, sponsor LG Ad Solutions CMO Tony Marlow, explains how today's televisions are moving beyond the living room to become the screens we live our lives through, from automobiles to appliances and beyond. #CTVInTheCity #AWNY #AWNY24
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Don't miss our latest video series with LG Ad Solutions "CTV In the City." The first part features FreeWheel's Greg Bel.
In the first of the new five-part LG Ad Solutions series "CTV In the City" on TVREV, Greg Bel, Exectutive Director of Strategic Partnerships at FreeWheel, explores the issue of fragmentation via a very charming anecdote about his buddy Frank, who only wants to watch "Duck Dynasty"...somewhere. #CTVInTheCity, #AWNY, #AWNY24,
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In Michael Shields' latest for TVREV, he looks at how the rise of Temu, Shein, and the year-old TikTok Shop has shaken up online shopping behavior and expectations. https://lnkd.in/grgpj_fd
TikTok Wants To Go Live This Christmas — TVREV
tvrev.com