Turtl

Marketers, let’s talk about the Revenue Gap—the silent killer of marketing budgets. Dollars go in, but little comes out. Performance stalls. Productivity drains. And the worst part? Most marketers don’t even realize it’s happening. Our latest Revenue Gap Report reveals that: ?? 67% of marketers struggle to connect content to pipeline. ?? 52% say leadership is demanding more proof of ROI. ?? Only 24% of content efforts actually move the revenue needle. Marketing is on the hook for revenue like never before. But what if you could flip the script? The best marketing teams aren’t just making content. They’re making content that turns into dollars. Read the full report here ?? https://hubs.ly/Q038lDtR0

Your content is working hard—but is it working smart? If you’re creating content without knowing if it’s driving pipeline, you’re flying blind. Let’s change that. Our latest research reveals how to close the revenue gap for good. Get the report ?? https://hubs.ly/Q03b50WL0

?? The B2B Ignite 2025 agenda will be revealed next week! In the meantime, you can get a taste of what's in store by watching one of our top 2024 sessions, 'Measuring What Matters: The Secret to Tracking Brand Success', with Lynzi Ashworth, former Marketing Director at Aon, and current Head of Marketing Communications & Brand EMEA at Chubb. ?? We've just made this session available on-demand: https://lnkd.in/gPD_H3Pw ?? Plus, don't forget to take advantage of our super early bird offer and save ￡200 on your B2B Ignite pass for 2 July - offer ends this Friday, 14 March! A huge thank you to our fantastic sponsors and partners: Keynote sponsor: Turtl Session sponsors: alan. agency | Bray Leino | FunnelFuel | HUT 3 Exhibitors: GCL | RONIN International | Torpedo Event app powered by: Amego Creative partner: Revere Agency Videography Partner: Fingers in Pies #brandsuccess #b2bmarketing #b2bignite

Marketers, we need your take! ???? When it comes to driving revenue pipeline, content rules... but not all content is created equal. From decks and one-pagers to ads, blogs, and beyond, different formats serve different roles in moving prospects from first touch to closed-won. What are your preferred formats to drive revenue? Let us know below! If your answer is "other" - tell us more in the comments.

?? Marketing is at a crossroads – where content continues to dominate marketing strategies, yet its effectiveness remains clouded by unreliable attribution and flawed metrics. ?? Read more about the #revenuegap in this article from B2B Marketing. https://lnkd.in/eEu-NqFU

Just got a glimpse of what is coming soon for Turtl from Nick Mason, and it's spicy. If you're looking for ways to create better ebooks, user manuals, or an interactive alternative to PDFs you're going to want to keep an eye out for this brand on March 17. So whether you're taking the normal demand generation approach or ABM, need better lead generation or sales enablement content, Turtl can help you create the right content to drive the next engagement. Want to see examples of how other brands are using Turtl, check out real-life examples here, https://lnkd.in/ehVZQ6rd What's great about this platform is that you can drive all the engagements on their platform back to HubSpot, and then based on content engagement scores, you can alert your sales team of those showing great interest to follow up, or if it's something mid, you can follow up with an automated workflow. This reminds me of the same process I do with Wistia video engagement, where you can have a workflow with a branch based on the amount of time they spent watching the video and flag the sales team, especially if it's a bottom-of-the-funnel video demo or product marketing. Lots of possibilities; check them out today. https://lnkd.in/eHHyHFSG

Your CFO is coming for your budget ?? Can you prove your content’s worth? Gut feeling won’t cut it. If you can’t show how content fuels revenue, your marketing spend is at risk. Our latest report will arm you with the proof you need ?? https://hubs.ly/Q038lhN40

?? Roses are red, violets are blue, Valentine's may have passed, but we still have updates for you! ?? Intent Data: Scam or Secret Weapon? Not all intent data is created equal. We’re breaking down how AI-powered insights can turn signals into strategy—so you can stop chasing cold leads and start closing real deals. Join the Beta: Revenue Recommendations We’re doubling down on AI to connect your content performance to pipeline. Be the first to test Revenue Recommendations—turn insights into action and prove your content’s impact. ?? Turtl Ranked Top 3 for Best Interactive Content! We’re thrilled to stand alongside The Coca-Cola Company, Rakuten, and Mindshare as leaders in interactive content. Thanks to our amazing customers for making this possible! Want in on the action? Read the newsletter ??

The revenue gap is eating your marketing budget alive ?? You’re pumping money into content, but where’s the return? If you can’t tie your assets to revenue, you’re funding a very expensive hobby. Read the report ?? Fix the leak. https://hubs.ly/Q038lzxK0

Everyone, individually, all at once ? As #CMOs everywhere wrestle with the stark risks of content that doesn’t perform or build pipeline (i.e. losing their budget, their job, maybe both), most?do know?the answer. It’s #personalization. The righteous path to conversion, personalization can inject relevance into content—by nature. It can spark interest. It can build pipeline. It can increase sales.?And supercharge ROI. But ‘can’ is the key word.??? https://lnkd.in/eJy2HG35 #ABM #accountbasedmarketing