Tunheim

It was a great week for Tunheim at the Minnesota State Capitol, where we connected with clients, state leaders, and lobbyists. Our new staff also enjoyed a behind-the-scenes tour and got hands-on experience with CPR training.

Freezing for a reason! ?? A few of our team members and their significant others took the Polar Plunge to support the incredible athletes of Special Olympics Minnesota. Their courage (and cold toes) helped make an impact, and we’re proud to stand behind such an inspiring cause. Thank you to everyone who donated! #PlungeMN

Change isn’t coming—it’s already here. Is your organization communicating effectively with its audiences? ?? The businesses that thrive won’t be the ones avoiding disruption but those embracing it with clear, strategic messaging. In our latest blog post, Liz Tunheim Sheets shares how to build trust and alignment during times of change. ?? Check the comments for the link!

The changing priorities out of Washington, DC, coupled with worsening economic projections out of St. Paul, may be causing confusion and doubt for you and your organization. Let Tunheim help you navigate the changing landscapes and work with you to be best positioned and communicate effectively with your key audiences.

Proudly woman-owned and led, we celebrate the leadership, resilience, and impact of women today and every day. Cheers to the women shaping businesses, communities, and the future. #InternationalWomensDay #IWD2025

?? Take Control of Your Brand’s Future: The New Rules of AI-Driven Discoverability ?? The digital landscape is shifting—fast. Traditional SEO and social media strategies are quickly becoming obsolete as AI reshapes the way consumers discover and interact with brands. In a recent episode of Tunheim’s Being Understood Podcast, David Erickson, Senior Director of AI & Emerging Technology, shared valuable insights into how AI-driven discoverability is rewriting the rules: ?? Zero-click searches mean fewer visitors to your site. ? ?? Social media platforms prioritize native content, penalizing external links. ?? AI-powered assistants (like ChatGPT and Google Gemini) are redefining how content gets surfaced. The full blog post dives deeper into actionable strategies every CMO must adopt to: ? Position brands as AI-ready authorities using Google's E.E.A.T. framework. ? ? Shift from clicks to meaningful engagement with native, authoritative content. ? ? Conduct an AI brand audit to proactively shape AI perceptions of your brand. ? ? Adapt SEO practices specifically for AI-driven discoverability. AI is transforming digital discoverability—now is the time to proactively adapt. ???Search is changing, don’t be blind. Click below and stay aligned.?(link in the first comment). #AI #DigitalMarketing #Discoverability #BrandStrategy #SEO #CMOInsights #ThoughtLeadership #MarketingStrategy?

Our media relations team recently had the opportunity to visit WCCO TV! It was a valuable experience and we appreciate all the insights into the always evolving world of TV news. Thanks to the WCCO team for welcoming us!

The Polar Plunge is back! ?? On March 8, members of our team will be braving the icy waters to support thousands of Special Olympics athletes across Minnesota. It’s cold, it’s bold, and it’s all for a great cause! If you’d like to support, consider making a donation: https://lnkd.in/gMbNG-h2 #PlungeMN

Leading in uncertain times? Here’s what you need to know. ?? The most successful leaders aren’t just great decision-makers—they’re great communicators. When markets shift and uncertainty rises, how you communicate makes all the difference. ?? Are your messages building trust or causing confusion? ?? Are you leading conversations or reacting to them? Gain the insights you need to lead with confidence in our latest blog post. #ExecutiveLeadership #CrisisCommunications #StrategicThinking #BusinessGrowth

Cheers to Emily McGrath on her well-earned promotion to Senior Director of Strategic Communications! She will continue providing expert counsel to our largest integrated clients while expanding our network and identifying new opportunities that bridge corporate, public affairs, and media. Emily’s ability to see the bigger picture and bring creative solutions to complex challenges makes her a standout leader. We’re excited for the continued impact she’ll have in this new role. Congratulations, Emily!