Tunheim

PR isn’t just about writing press releases, and the media landscape is shifting faster than ever. In this episode of Being Understood, David Erickson and BESS ELLENSON break down what public relations really is, why crisis communication can make or break a brand, and how today’s news is consumed differently than ever before. We also discuss the rise of news influencers, the power of digital PR, and why saying “no comment” in an interview is almost always the wrong move. If you’re in PR, media, or just curious about how news is shaped behind the scenes, this episode is packed with insights you won’t want to miss.

Being Understood is back! Covering all things PR and Media. There is a common misconception people have about public relations, often equating it with the work of a Hollywood publicist. BESS ELLENSON and David Erickson explain what PR is, how it helps companies, organizations, and individuals by positively communicating with their key stakeholders. Tune in on the Tunheim YouTube Channel Friday 3/28 to watch the full Episode.

It was a great week for Tunheim at the Minnesota State Capitol, where we connected with clients, state leaders, and lobbyists. Our new staff also enjoyed a behind-the-scenes tour and got hands-on experience with CPR training.

Freezing for a reason! ?? A few of our team members and their significant others took the Polar Plunge to support the incredible athletes of Special Olympics Minnesota. Their courage (and cold toes) helped make an impact, and we’re proud to stand behind such an inspiring cause. Thank you to everyone who donated! #PlungeMN

Change isn’t coming—it’s already here. Is your organization communicating effectively with its audiences? ?? The businesses that thrive won’t be the ones avoiding disruption but those embracing it with clear, strategic messaging. In our latest blog post, Liz Tunheim Sheets shares how to build trust and alignment during times of change. ?? Check the comments for the link!

The changing priorities out of Washington, DC, coupled with worsening economic projections out of St. Paul, may be causing confusion and doubt for you and your organization. Let Tunheim help you navigate the changing landscapes and work with you to be best positioned and communicate effectively with your key audiences.

Proudly woman-owned and led, we celebrate the leadership, resilience, and impact of women today and every day. Cheers to the women shaping businesses, communities, and the future. #InternationalWomensDay #IWD2025

?? Take Control of Your Brand’s Future: The New Rules of AI-Driven Discoverability ?? The digital landscape is shifting—fast. Traditional SEO and social media strategies are quickly becoming obsolete as AI reshapes the way consumers discover and interact with brands. In a recent episode of Tunheim’s Being Understood Podcast, David Erickson, Senior Director of AI & Emerging Technology, shared valuable insights into how AI-driven discoverability is rewriting the rules: ?? Zero-click searches mean fewer visitors to your site. ? ?? Social media platforms prioritize native content, penalizing external links. ?? AI-powered assistants (like ChatGPT and Google Gemini) are redefining how content gets surfaced. The full blog post dives deeper into actionable strategies every CMO must adopt to: ? Position brands as AI-ready authorities using Google's E.E.A.T. framework. ? ? Shift from clicks to meaningful engagement with native, authoritative content. ? ? Conduct an AI brand audit to proactively shape AI perceptions of your brand. ? ? Adapt SEO practices specifically for AI-driven discoverability. AI is transforming digital discoverability—now is the time to proactively adapt. ???Search is changing, don’t be blind. Click below and stay aligned.?(link in the first comment). #AI #DigitalMarketing #Discoverability #BrandStrategy #SEO #CMOInsights #ThoughtLeadership #MarketingStrategy?

Our media relations team recently had the opportunity to visit WCCO TV! It was a valuable experience and we appreciate all the insights into the always evolving world of TV news. Thanks to the WCCO team for welcoming us!

The Polar Plunge is back! ?? On March 8, members of our team will be braving the icy waters to support thousands of Special Olympics athletes across Minnesota. It’s cold, it’s bold, and it’s all for a great cause! If you’d like to support, consider making a donation: https://lnkd.in/gMbNG-h2 #PlungeMN