?? Exciting Highlights from Arizona Private School Association CSPEN's 10th Annual Conference! ??
Yesterday, our Senior Director of Marketing and Public Relations, Stephanie Leisa Gallo had the privilege of attending the CSPEN conference and participated in two insightful panels.
The first panel Stephanie spoke on was, “The Marketing Funnel Revolution: Integrating Brand, Demand, and Performance,” which featured discussions with industry experts Doug Campbell and Jayson Shreve from Colling Media and James Constable from Aeroguard Flight Training Center. Together, they explored how schools can drive better results by merging brand awareness, demand generation, and performance metrics into their marketing strategies. Whether you’re working with a handful of students or thousands, rethinking marketing approaches can yield groundbreaking insights and enrollment boosts.
In the second panel, “2024 Macro Trends in Education Marketing: Adapting to the Needs of Today's Non-Traditional Students,” Stephanie joined Lauren Hillery from LT Agency and Thomas McCarty at Chief Outsiders to delve into the evolving landscape of non-traditional education. They discussed critical insights on student preferences, the impact of AI on marketing strategies, and how shifting demographics are influencing recruitment tactics. The conversation highlighted the importance of a student-centric approach and how adapting to new trends can enhance engagement and drive enrollment.
It was a fantastic opportunity to connect with various professionals in the higher education space and share valuable insights on navigating the future of education marketing. Looking forward to implementing these strategies to better serve our students and enhance our outreach efforts!
Tulsa Welding School-Tulsa Campus The Refrigeration School, Inc.
#CSPEN #HigherEd #MarketingInnovation #EducationTrends
