Tubi

Drawing from Tubi’s panel at the 2024 Cannes Lions International Festival of Creativity, our latest post addresses how advertisers need to lean into specificity and authenticity if they want to engage Black, Latine, and AAPI audiences. It’s not just about checking DEIB boxes — it’s a critical growth strategy if brands want to succeed in today’s consumer environment. Learn why in our latest post below ?? https://lnkd.in/gBth6F4z

A HUGE congratulations to Tubi's CMO Nicole Parlapiano for being named to ADWEEK's 2024 Marketing Vanguard Awards! The Marketing Vanguard Awards celebrate CMOs who set a new standard in marketing leadership, and we couldn't be more thrilled to see you recognized as the marketing vanguard we’ve always known you Tubi. Learn more here: https://lnkd.in/gYrYuaT4

We’ve got all the time for Coach Prime at Tubi. Starting next Tuesday, November 19th, our 80M+ monthly active users can tune into We Got Time Today – an all-new weekly unscripted talk show hosted by Coach Deion Sanders himself and co-hosted by Rocsi Diaz. With hot takes, real talks, and a lineup of celebrity guests, this series hits all the latest in news, culture, entertainment, and sports. Check out the trailer below ??

November is already here, and so is a fresh lineup for the 80M+ streamers who come to Tubi each month! From fan favorites like Mrs. Doubtfire, 13 Going on 30 and Dawson's Creek to our annual Holiday Hits rabbit hole, there are endless ways for brands to connect with passionate & incremental streaming audiences this November. See what else they’re streaming here: https://lnkd.in/gNr5aKUe

Tubi CEO Anjali Sud joined VaynerX for a chat about everything from Swifties to brand storytelling—and how leaning into integrated marketing can help brands build more authentic connections with their audiences. Check out the full conversation below ??

This week Tubi announced Stubios: our fan-fueled production platform that turns every streamer into a studio exec. Learn how it’s shaking up the traditional development pipeline—and how brands are getting involved—in our latest post: https://lnkd.in/gSxzmkX3

A huge congratulations to Tubi's very own Leisha Bereson for being named one of Ad Age's 40 Under 40 honorees! Leisha joined Tubi just over a year ago and has brought an unmatched level of creativity, craft, and care to our media team, helping shape Tubi into what it is today. Learn more about the tremendous impact she's made – along with what she’s currently streaming – below.

Streaming is where audiences find their next obsession – or rediscover old favorites. Whether for a little escapism or to tune into their next favorite show, today’s audiences stream in ways that fit their own unique vibe. That’s great news for advertisers, since streaming also offers a brand-safe space to connect with engaged viewers where they’re most receptive. Curious about how, when, and why people are hitting play? Our latest blog dives deep into the streaming habits that keep audiences coming back—and how brands can get in on the action. Check it out: https://lnkd.in/erMbYSYC

Tubi CEO Anjali Sud sat down?at the Variety Studio presented by Canva at Advertising Week New York to talk about the future of streaming. Spoiler alert: it's bold, audience-driven, and all about taking creative risks. From turning viral Wattpad stories into original films to redefining free, ad-supported content, we're not just following streaming trends—we're tapping into culture and the passions of our fans to tell the stories that they love. Check out the full conversation below.

This November, sports legend Deion Sanders and Emmy Award-winning TV personality Rocsi Diaz team up for We Got Time Today: an all-new Original talk show coming to Tubi's 81M monthly active users. With candid conversations, celebrity interviews, and a fresh take on culture and entertainment, this weekly series brings real talk and unique perspectives over 20 hour-long episodes. Learn more ??