Stratably

Productive episode featuring Stratably's How Brands Do Retail Media with Russ Dieringer discussing what distinguishes Leaders vs Laggards in CPG space. Helpful to share internally at Brands to help facilitate discussions to better evaluate performance from and external benchmark perspective vs internal self grading perspective. Episode Notes: Retail media has been around long enough now for some clear trends to develop in terms of the best practices that lead to the best outcomes from your investment. Russ Dieringer, founder and CEO of Stratably, has returned with a refresh to their “How Brands Do Retail Media” report, which uses both quantitative and qualitative data from more than 70 large to medium-sized CPG brands to separate the leaders from the laggards, and illuminate the path to greater ROI on your retail media investment.?Hosts Lauren Livak Gilbert and Peter Crosby #retailmedia #CPG #insights

40 consumer brand leaders. 1 day. Countless insights. Last week in Scottsdale, we hosted a packed day of expert-led presentations and peer-to-peer discussions on Amazon Ads. The intimate setting meant attendees could openly share what’s working, what’s not, and where retail media is headed next. One theme that stood out? The brands winning on Amazon are leaning heavily into advertising and leveraging sophisticated tools and strategies to make every dollar count. ?? Investing the right amount into Amazon Ads ?? Preparing for AI’s growing impact on retail media ?? Unlocking Amazon Marketing Cloud to drive smarter decisions ?? Balancing rising ad spend with low-cost performance boosters ?? Moving beyond last-click attribution to measure true incrementality Of course, these are just the headlines. The real value was in the detailed strategies and candid conversations. If you weren’t in the room, don’t worry—I’m happy to share insights into some of the most common and complex questions brands brought to the table. ?? Comment “AMAZON” below and I’ll send it your way!

Last week, I had the opportunity to attend Stratably’s “How Brands Do Retail Media” event, where we took a deep dive into Amazon Advertising and the evolving role of retail media. A few key takeaways that stood out: ?? Retail media isn’t just an ad channel—it’s a growth engine. Brands that invest strategically are seeing real impact. ?? Measuring incrementality is critical. The best brands aren’t just spending; they’re proving impact and optimizing accordingly. ?? Winning requires a full-funnel approach. Success goes beyond lower-funnel conversion tactics—brand building and demand creation matter more than ever. It was great connecting with industry peers and hearing from experts shaping the future of retail media. Thanks to Russ Dieringer at Stratably for hosting such a valuable discussion! #Ecommerce #RetailMedia #AmazonAdvertising #Stratably #MarketingInnovation

?? Retail media has been around long enough now for some clear trends to develop in terms of the best practices that lead to the best outcomes from your investment. Russ Dieringer, founder and CEO of Stratably, has returned with a refresh to their “How Brands Do Retail Media” report, which uses both quantitative and qualitative data from more than 70 large to medium-sized CPG brands to separate the leaders from the laggards, and illuminate the path to greater ROI on your retail media investment. ?? Join?podcast hosts Lauren Livak Gilbert and Peter Crosby for more ?? #digitalleaders #digitalmarketing #podcast #ecommerce #retailmedia

I’m so grateful to be part of AlgaeCal Inc. a company that truly invests in growing its leaders. ?? I recently attended an exclusive event, “How (Leading) Brands ‘Do’ Retail Media,” organized by Stratably. I’ve been following their excellent content for a while, and this event caught my attention because we rarely talk openly about the day-to-day challenges faced by leaders managing retail media strategies. We definitely need more events like this! It was reassuring to validate some of the strategies we have in place, and honestly therapeutic to realize I’m not alone navigating the constant chaos of retail media management. Sure you agree Pamela Anderson ?? Special thanks to Russ Dieringer and Claire McBride for organizing such a great event! Also, big appreciation to the speakers for their valuable insights: Sreenath Reddy great session on AMC, super insightful and actionable! Alex Juday enjoyed your perspective on incrementality, such a crucial topic when discussing budget allocation for Amazon strategies. Gloria Steiner loved your talk on incrementality testing and your transparency on the methodology used at GiGi. Noah Johnson great presentation highlighting how we can be more mindful of our audiences when building campaigns and content. Totally worth the 6-hour flight! ?? #RetailMedia #Leadership #Networking #AmazonMarketingCloud #AlgaeCal

Congrats Russ and Claire on an amazing inaugural Stratably event . Had the opportunity to discuss accelerating AMC adoption with several brands! The best part for me was hearing firsthand about the opportunities and challenges brand teams face on Amazon. Darren, Jason,Pamela , Jillian, Morgan, Nik and many others—enjoyed our conversations and thanks for sharing your experiences! #amazonadvertising #amazonmarketingcloud Intentwise

Great Day with the team from Stratably along with expert guest speakers going deep on Amazon Ads, AMC, Analytics, Incremental measurement, and an insightful bracket game. Outstanding breakout group discussions and more. Great to see Russ Dieringer, Claire McBride, Pamela Anderson, Sreenath Reddy and more.

After many years of joining Stratably virtual sessions and reading their outstanding digital commerce updates, I had the opportunity to attend the first in-person event, "How Brands 'Do' Retail Media: A Deep Dive into Amazon Advertising." Thanks to Russ Dieringer and Claire McBride for organizing this session, which was filled with insightful speakers and latest trends. The event included topics such as: ?? Incrementality (which will continue to grow as we all seek to maximize ad revenue without subsidizing organic sales) ???? Advanced AMC use cases ?? and even.. an Amazon March Madness Bracket with Fully Enhanced PDPs as the winner! I am excited to bring back many insights to Colgate-Palmolive as we continue our omni-customer journey. Karen J. Firda, MBA Keith Lehman Amy Chun

We all know that Amazon asks a lot of vendors ($$$). ?? AVNs are harder this year than last for a net 17% of brands. ?? 40% face punitive measures in AVNs. ?? And 51% expect an increase in trade terms this year. But the lesser known fact? Brands can still be profitable. ?? 73% of brands tell us their Amazon margins are meeting or exceeding their internal thresholds and goals. ?? Compared to just 27% with unhealthy margins. Are you in the 27%? Join our webinar on Tuesday 3/4 to learn how to achieve a successful AVN outcome and build a more profitable Amazon business. ?? Data-backed insight from 203 1P vendors ?? Presented by tenured Amazon experts ( ?? Martin Heubel) ?? Registration link in comments ?? Hope to see you there!