Scout

Two things that have always driven me crazy with outreach tools: 1. Most are incapable of automating multi-channel outreach (e.g. combining email automation with LinkedIn automation) 2. No logic-based follow up triggers using LinkedIn data (e.g. I send someone a connection request, if they accept do X, if they don't, do Y) Within the next couple of weeks, both of these will be possible with?Scout. It's something we've been working on for a while, and I couldn't be more excited. If anyone wants to test it out, hit me up. Screenshot below of what the workflow/UI will look like :)

Here's what gets me about the whole AI SDR thing: It's actually not the tech. The tech will improve over time, and not be complete spray and pray. What gets me is that companies are relying on someone that doesn't work at their company to build the AI SDR for them. They are relying on other people (for the most part) to... 1. Build a list 2. Create messaging 3. Build the campaign structure 4. Create offers / call-to-actions 5. Track metrics That is like....peak laziness, no? If you're going to use an AI SDR, at least build it yourself and know what it's putting out there! At Scout we've built a simple interface that lets you build your own AI SDR the same way these companies are building them for you. It has... ? LinkedIn integration for lead export ? Contact enrichment (mobiles + validated emails) ? AI personalization ? Multiple inboxes / inbox rotation(we shipped this last week so this is my informal announcement lol) And it starts at $60/month vs the thousands you're being charged to have someone else build your AI SDR... Hit me or Dean Sloves up and we'll show you how to build it :) Happy Tuesday!!!

We don't talk about Scout's mobile data quality enough. Time and time again we hear we have the best data coverage & quality from people who have evaluated several major vendors. But how do we have such strong coverage & quality? Two reasons: 1. We combine all of the best mobile data sources into one, and have spent TONS of time researching. 2. We have additional validation checks that most others don't. If anyone out there is struggling with mobile data and needs a better solution, we're always happy to provide samples. Just DM me. If you need proof...peep the screenshot below. Disclaimer: we're not the MOST expensive, but if you're looking for cheap data, let's not waste anyone's time. You get what you pay for :)

I don't like posting on LinkedIn (just ask Dean Sloves). But if you're not building your brand here, your cold outreach will suffer. Here's why: When you contact a stranger, they'll check you out. There are so many scammers & weirdos out there. I would NEVER reply before making sure someone is legit. If you don't seem credible, you won't get replies. There's a lot of information about people online now. If you're not visible, you're at a disadvantage. Sucks, but it's true. Just a friendly reminder for those dreading that next post :) Happy Friday!!!

"It's almost too simple...I feel like I'm missing something." - Yousuf Ali talking about Scout on our call earlier today. Yousuf was using one of the "big" outbound prospecting tools prior to discovering Scout (if you can guess who in the comments I'll give you a cookie ??). He seemed a bit fed up with the poor data quality and clunky workflows. This is such a helpful reminder -- people do NOT need a zillion features. They need something that is simple, and effective (especially if they're a busy Founder like Yousuf). Sometimes it's easy to forget that we started Scout to truly simplify outbound prospecting. If anyone else is feeling like Yousuf and is in need of a change...you know where to find us :) Happy Monday! ??????

Scout now integrates with Zoho ?? We built this for an existing customer, and now we're on the hunt for more Zoho users! For companies looking for a simple, affordable GTM stack, Scout + Zoho is a great combo. If your company uses Zoho and you want more info on the integration, DM me!

Scout ?? Zoho New integration alert! We're excited to help Zoho customers sell smarter.

While everyone is worried about following the "rules" of outbound email I'm literally over here sending cat memes and getting replies. Here are some rules that I absolutely DO NOT follow: 1. "Don't send links" - dude, come on. You really think someone is going to type your company name in Google to research you after reading your email? Get real. 2. "Don't send images" - again, come on. Some products are highly visual, and the best way to show value is through images. Memes are fun too. 3. "Write like a professional" - when is the last time you saw a high flying exec write like your school teachers told you to? I write very casually and at times am intentionally unprofessional because it feels more human. Sue me! Do the same things as everyone else, and you'll get the same results. Where my fellow anti-rule followers at??

Outbound is not the future don’t try and tell me it will grow your business cold outreach is unnecessary nobody believes you can still book meetings with it it’s a passing trend don’t tell me outbound is needed to grow because deep down everyone knows it’s inferior I don’t want to hear Outbound works as long as business exists (now read it from the bottom up) ????

We have someone evaluating Scout vs Apollo for email data and the results are mind-blowing. Out of 141 contacts, Apollo found 4 fully verified emails ?? With that same list of 141 leads, Scout found 112 fully verified emails ?? But why? Simple answer - we plug into a TON of data sources to maximize coverage. The funny thing is, Apollo is actually one of those data sources. So, it is inevitable that we will have more data. But, I was surprised in this instance at how much more we actually had. If anyone out there is tired of stringing together a bunch of data providers to get the coverage you need, HMU! P.S. - important to note that we're talking about fully VERIFIED emails here. Apollo had more than just 4 emails but the rest weren't verified which is always a risk :)