Profound转发了
B2B SaaS Partnerships | Prev Growth & Partnerships at Chargebee | Master of Business & Tech at Purdue University
While everyone's talking about AI search and Generative Engine Optimization, I wanted to understand how it actually works. So I reached out to Dylan Babbs, Co-founder of Profound - a fast-growing startup helping businesses improve their visibility across AI search engines. It's fascinating to see how quickly the search landscape is transforming - with hundreds of millions of users now turning to ChatGPT, Claude, Perplexity and other AI engines as their primary information source. Dylan shared how Profound helps companies understand and control their AI visibility through: - Mapping the "information diet" of AI engines - analyzing what sources they prefer to cite - Tracking which specific queries trigger your brand mentions - Monitoring sentiment analysis - whether AI engines present your brand in a positive, neutral, or negative light This creates a gap analysis showing exactly what content to create to improve visibility in AI search results. What I found most valuable was learning that this represents a rare opportunity - unlike established SEO where incumbents dominate, AI search visibility offers newcomers an opportunity to establish themselves as category leaders. Here's a 2-minute snippet where Dylan explains how to get started with GEO. Full conversation coming soon.. #GenerativeEngineOptimization #GEO