Because??

??? Ecommerce founders, this one’s for you! I'm excited to be speaking at the Saltbox Virtual Conference on March 12 @ 1PM EST to share insights on?The Power of Personalization?alongside Malikah Planas & Michal Liberman. We’ll dive into real strategies on how brands can?use dynamic, data-driven content to increase conversions—something we’re passionate about at Because?? Expect top experts, actionable takeaways, and zero fluff—all for free. Save your spot now ?? https://lnkd.in/gV7kgwbt

Since the beginning of Because, we've added all of our customers (>$250/mo) to slack. We've had many internal debates around whether we should keep doing this, but we get so many compliments from customers on how fast and dedicated our support is (ESPECIALLY during our 14 day trial). NGL it can be very difficult to keep up with all the slack messages, especially all the threads... and turning them all into help tickets so there's a formal paper trail is a challenge to get everyone to remember to do (we have a Freshdesk<> slack integration). BUT this keeps us uber close to our customers to hear about feature requests, ideas, issues, bugs, requests, and just general day-to-day things they need from us ?? In the early stages of building, I'm a huge advocate for having customers in slack. What do you guys think? Have any internal debates over this same topic? ?? Alicia Uhl, MBA? Marc McComas ? Aya Lee ? ??

Here's how a health & wellness brand, achieved a 5% conversion lift with a brilliantly simple abandoned cart strategy: Here’s the playbook: Identify abandoned cart: Connect abandoned cart flows directly to website experience Personalize messaging: Display urgency messaging (with Because??) via top bar for returning cart abandoners Segment appropriately: Identify visitors who abandoned within last 60 days Omnichannel messaging: Capture visitors from all re-entry points (email, ads, direct) Rather than hoping abandoned cart emails do all the work, this strategy creates immediate urgency the moment a visitor returns—regardless of how they found their way back. No discounts needed, just smart psychology. Implementation Keys: ? Minutes to set up ? Zero discount costs ? Works across all traffic sources ? Leverages existing ESP data The secret? Because?? + Klaviyo integration identifies cart abandoners instantly, serving them perfectly timed urgency messaging that drives conversions without sacrificing margins.

DTC brands thrive off subscription revenue. But once a customer churns, all is not lost…. Here's how subscription brands have seen a 32% increase on conversion after churning….just with intelligent personalization: With Because?? and top subscription apps like Stay AI, you can give previous subscribers a different experience than new visitors: ?? Instantly recognize canceled subscribers when they return ?? Present exclusive comeback offers tailored just for them ?? Deliver targeted promotions or free gifts strategically ?? Maintain premium pricing for new visitors Instead of blasting site-wide discounts, these brands create exclusive experiences for churned subscribers. This targeted approach preserves margins while making previous customers feel valued and understood. You’ll see this in the numbers: ? 32% conversion rate increase ? Protected margins for new customers ? Enhanced customer recognition ? Precision-targeted promotions The secret sauce? Because?? enables real-time visitor identification, ensuring the right offer reaches the right person at the perfect moment. DM me if you want to test this out on your site for free.

"We have all this zero party data but we're only using it in email/SMS..." I hear this so often from both agencies and merchants. You have all this data inside your quiz platform like Octane AI and loyalty platform like LoyaltyLion, but you're only using that data to personalize emails and texts. That's why Because?? partners with leading Shopify marketing agencies like ROSWELL and Emily Roberts (my fav) to help bridge this data back to the website ?? ? Personalized website using loyalty data to welcome customers back (before login) ? Connected customer journey to recommend products based on quiz results ? Seamless experience regardless of when the user took the quiz, whether they clicked back to site from email/text or if they came back organic Learn more about how ROSWELL can set you up with a completely personalized website that utilizes all your first and zero party data... link in comments??

I LOVE this "love" campaign JOCKO FUEL set up using Because! ?? It's really hard to add promo messaging to your Shopify theme without just resorting to a site-wide top bar. If you want to edit a specific product page, you have to update your product page template across all products. That's why I "love" (see what I did there ??) how easy we've made Because?? for merchants. Ecommerce managers like Dennis Botzenhardt can go in and quickly design banners, top bars, and badges for their Collection Page & Product Page (look at those chocolate covered strawberry badges ??) The best part is... ?? No developer needed ?? Rule based messaging for specific products/pages/audiences ?? Analytics and AB testing on each message ?? Scheduling rules to turn off by the end of V Day!