Because??

This is a fascinating case study on how a CPG brand generated $5,000+ additional revenue in just one week through smart subscriber recognition. One trick to make this work: The Winning Strategy: Used Because?? + Klaviyo integration to instantly identify subscribers Implemented personalized welcome messages for returning subscribers (like from Skio, Recharge, & Stay AI) The magic lies in its simplicity - by acknowledging subscribers before they even log in, the brand created an instant connection. This personal touch translated directly to increased revenue, proving that sometimes the most effective solutions don't require complex implementations or margin-eating discounts. Worth at least a 50/50 test to see how much revenue it generates for you especially during peak traffic season with BFCM. Need help setting it up? DM me.

We recently slashed our churn in half with this change in mindset ?? We completely revamped our process from what we *thought* was working, so thought I'd share a few pointers. Alessandro Pacitti gave me some of these tips so have to give him a shout out! 1?? First, our CSM (MSM in ecom) starts by preparing and sending an agenda before the call. This feels soo simple but we never used to take the time to do it. But it's so helpful to ensure both the CSM and the customer know what's going to be discussed. We've started sharing these a day or two in advance of the call so the customer can even come prepared to the call with homework rather than showing up wondering what's going to be discussed. This has been shaped by Alicia Uhl, MBA?'s and Marc McComas's own bad experiences with SaaS CSM's on the customer side. They said they'd often show up to calls feeling like the CSM was either 1) not very knowledgeable about the product or their specific strategy or 2) not very prepared to dive into anything deep enough to be helpful. 2?? After the agendas are set, there's a prep process that has to happen to ensure the call will be successful. This is what Alessandro Pacitti really taught me. Every customer over $1,000/mo (some exceptions) will typically get a custom deck put together for the call. This includes a performance report on recent campaign performance, insights on what's performing well in their account and what's not, ideas for new campaigns, inspiration from other users, a walkthrough of any cool or important new features, and help on what's next for the next month or quarter. We got some feedback from a churned customer a few months ago that our monthly customer success calls always sparked great conversation, but that they rarely took action after the calls so they didn't see the impact of the platform. Since we don't use our platform on behalf of customers, we wanted to figure out how to fix this. So far, the more prep we do for these monthly calls, the more action we're seeing after the call finishes. It's not just showing up to be a friendly face or a body to talk to. It's actually coming prepared with reporting and thoughtful ideas for what's next so now the customer can get to work on their homework. I think the job of the CSM is to be the teacher and for the customer to be their student (not referring to product feedback but to driving product usage). It requires the CSM being prepared and thoughtful and the customer to be held accountable to what they promised to do. When these two things work in unison, it's a beautiful thing for mid market - enterprise SaaS. How do you run your CSM calls? How do you like your monthly calls with your SaaS platforms to be structured? What's most helpful and what's least helpful? ??

I spend all day every day focusing on personalization for ecommerce brands. I’ve come to realize that the next wave of personalization isn't just about what customers might buy—it's about who they are. Specifically, this is Hyper-Personalized Customer Recognition: ? First-name welcome experiences ? Real-time loyalty points display ? Lifecycle-stage adapted messaging ? Gender-specific product descriptions ? Gifter-focused review curation We're moving from "Here's what you might like" to "We understand who you are." This evolution transforms standard ecommerce sites into intelligent engines that adapt their entire narrative to each visitor's unique context. The most advanced brands we see offer: ? Dynamic content based on shopping intent ? Contextual messaging that evolves with customer journey ? Adaptive site experiences that reflect customer identity ? Personalization that feels natural, not forced This creates digital experiences that truly resonate with who your customers are, not just what they buy.

How do you get customers to do case studies? I've been so impressed with our merchant success manager Alicia Uhl, MBA?'s approach. Every time a customer has a successful campaign with Because that feels unique or interesting enough for other customers to want to learn from it too, she drafts up a message like this: "Congrats on seeing a 26% conversion lift on your personalized quiz campaign! I'm so excited to see these results because this is such an untapped use case for your zero party data from your quiz!" She then includes a screenshot of a slide that has the visual of the campaign and the metrics we're asking to share (see example below). We have a lot of our customers in slack so this is typically through a quick slack message. She doesn't overthink it - she just asks! I've been so impressed to see that almost everyone says yes :) It reduces the work the customer has to do since she already consolidated the visual and the results so it makes it a pretty easy yes. ?? She also asks select customers to get on a video call to share their case study in more depth with the video to be either used as a transcript for the case study or to actually share the video itself. I've also been surprised to see customers so receptive to doing these calls too. What's worked well for you to get customers to do SaaS case studies with you? ??

Stop guessing if your personalization efforts are working. You can set up a simple AB test to see what is actually effective. For example: Split loyal customers into equal test/control groups Test group: Personalized welcome message Control group: Standard site experience Track multiple metrics simultaneously: Conversion rates Add-to-cart rates Average order value Click-through rates Unlike traditional A/B tests that focus on structural elements, this approach measures the real impact of personalized messaging. You're comparing identical customer segments during the same timeframe—creating a true apples-to-apples comparison. Use the insights to transform winning tests into evergreen content. When a personalization strategy proves successful, roll it out to 100% of your audience with confidence, backed by solid data. Watch for metric trade-offs. Sometimes a conversion rate boost might impact AOV, or vice versa. Understanding these relationships helps optimize your overall strategy.

FOMO is powerful and can translate into revenue. Here's a real case study that proves sometimes the simplest psychological triggers drive the biggest results. A UK based fashion brand created an urgency campaign for anyone coming from a Klaviyo abandoned cart flow. Anyone who abandoned cart in the last 60 days would see it. When they got to the site, they were identified as having recently abandoned cart, and saw a simple note on the top bar: “Items in your cart are selling fast” Simple, yet effective. The numbers reveal exactly how effective: 20% conversion rate increase $4,000+ revenue boost Just minutes to implement, with no dev resources needed (just Because?? ??). Simple personalization can outperform complex promotional strategies Ultimately, real profits come from understanding buying triggers, not just offering deals Rethinking your current conversion strategy? This might be the sign you've been waiting for.

This drove a 26% CR increase ?? A 30% ATC increase... ?? And 16% more orders... ?? Liz Fedorak @ Ethique came to Because?? with this problem: How do I quickly stand up personalization on my website without getting my developer involved? And once I know it works, do I really have to ask my developer to now hard code it long term? This is one of my favorite things about the platform we've developed at Because??. It's a CRO solution like you've never used before. We don't BS you when we say it's no code like most of the legacy personalization platforms out there - it REALLY is. You can actually use Because for not only messaging AB testing, but also long term personalization implementations on your site. Once an AB test performs well, you can choose to publish the campaign live to 100% of the audience... (like for example what Ethique did with a quiz personalization message to a Klaviyo segment of users with a specific quiz result). This would traditionally take weeks to scope and build with developers (or a painful process in legacy platforms), but with Because, the Ethique team was able to stand it up in less than an hour. Fully connected into their Shopify site ?? Fully integrated into their Klaviyo data ?? Anyone else recently struggled with this problem? I'm happy to chat personally and walk you through a demo of how Because works. Booking time for first week of December right now so shoot me a DM ?

This drove a 26% CR increase ?? A 30% ATC increase... ?? And 16% more orders... ?? Liz Fedorak @ Ethique came to Because?? with this problem: How do I quickly stand up personalization on my website without getting my developer involved? And once I know it works, do I really have to ask my developer to now hard code it long term? This is one of my favorite things about the platform we've developed at Because??. It's a CRO solution like you've never used before. We don't BS you when we say it's no code like most of the legacy personalization platforms out there - it REALLY is. You can actually use Because for not only messaging AB testing, but also long term personalization implementations on your site. Once an AB test performs well, you can choose to publish the campaign live to 100% of the audience... (like for example what Ethique did with a quiz personalization message to a Klaviyo segment of users with a specific quiz result). This would traditionally take weeks to scope and build with developers (or a painful process in legacy platforms), but with Because, the Ethique team was able to stand it up in less than an hour. Fully connected into their Shopify site ?? Fully integrated into their Klaviyo data ?? Anyone else recently struggled with this problem? I'm happy to chat personally and walk you through a demo of how Because works. Booking time for first week of December right now so shoot me a DM ?