Truthset

Truthset's visionary CEO Scott M. McKinley kicks off the new year with an in-depth podcast conversation with Allison Schiff, Managing Editor of AdExchanger. They dive into Scott's journey from US Olympic cyclist, breaking into the media/data world at Cox, leading product innovation at Nielsen, and founding Truthset to address macro industry trends he noticed along the way. Highlights include surprising similarities between athletics and advertising. ??♂? ?? ?? Learn the latest on crucial industry challenges in 2025, such as data degradation vs. accuracy, data supply path optimization, independent measurement, and using data to optimize ROI. https://lnkd.in/em5xQq6m

After a three-year hiatus from one of my favorite industry events, I'm excited to be heading back to RampUp - this time in my new role at Truthset! It's been a while since I've seen many of you, and I'm looking forward to reconnecting in SF. If you will be there and want to catch up, please drop me a DM and let's make it happen! #Truthset #RampUp #RampUp2025 #AdTech #DataQuality #MarketingInnovation

Booking your schedule for RampUp 2025? The Truthset team will be there in force ?? ?? - reserve your meetings now with Scott M. McKinley, Chip Russo, Gregg Galletta, Kathryn Barnitt and Ross Sandler. For brands, data providers, media and measurement platforms: explore how data accuracy improves outcomes for ALL advertising use cases. Contact our team directly to secure your spot. ?? ?

Welcome to Truthset, Ross!

Choosing a Data & Identity Partner? Don’t Just Guess - Make Decisions Backed by Truth - As this AdExchanger guide suggests, Truthset helps buyers maximize value with industry-standard accuracy ratings, ensuring identity graphs are built on truth, not guesswork. ??? #DataQuality #MarketingSuccess

Excited to be heading to IAB ALM 25 in Palm Springs next week! Looking forward to networking in the desert. Don't hesitate to reach out to connect while we're there!

We're #hiring a new Director of Enterprise Brand Sales in New York City Metropolitan Area. Apply today or share this post with your network.

Congratulations to VideoAmp, the first media measurement company to use Truthset to independently validate the accuracy of its Commingled ID Graph, cheers! ?? ?? https://lnkd.in/e6ExAbV4

?? Game-changing moments for Truthset, VideoAmp, and the entire industry! We’re ecstatic to celebrate VideoAmp’s groundbreaking success—$3B in 2024 currency transactions and full JIC certification! As their partner in advancing data integrity, Truthset shares VideoAmp's vision of driving better outcomes by putting accurate identity and transparency at the heart of every transaction. In a world where identity matters more than ever, the stakes are high—and so is the opportunity. Together, we’re helping brands and media partners scale trust in data, fuel currency innovation, and elevate audience precision. Special thanks to Peter Nummerdor, Randy Laughlin, Peter Liguori, Pete Bradbury & the entire team at VideoAmp for their vision and partnership. Read the press release here ?? https://lnkd.in/dxN8nWgx

Great article by Travis Scoles of Paramount Advertising on how identity management innovation with Truthset drives convergent activation for advertisers. Learn more here: https://lnkd.in/eDNsBFRY