TRUSTX

The data your business needs. The privacy your customers deserve. It used to be a zero sum game, but not anymore. Finally, with Symitri, you don't have to choose. Let us tell you all about it over a glass of rosé?next week in Cannes. #Cannes2024 #PremiumPublishers #Programmatic #Transparency https://lnkd.in/ez3ASXth

Day One is when the most important #Cannes conversations happen. This year, we're kicking it off with the Association of National Advertisers, TAG, Fiducia and the one and only Lou Paskalis. Hope to see you there. #Cannes2024 #PremiumPublishers #Programmatic #Transparency #Symitri #TRUSTX #ANA https://lnkd.in/eUsh4GFb

Striving for supply chain transparency isn't always easy, but we believe that, much like the countless oranges squeezed for the countless mimosas sipped at Cannes, the end result is more than worth the effort. If you're headed to the 2024 Lions, we hope you'll join us for this lively debate. #Cannes2024 #Symitri #TRUSTX #PremiumPublishers #Programmatic #Transparency https://lnkd.in/eUsh4GFb

We're excited to start Day One of #Cannes2024 with Symitri and our friends from Association of National Advertisers, Fiducia and TAG. Join us for mimosas, brunch and a spirited discussion on the true value of transparency. Register now to be part of the conversation! https://lnkd.in/eUsh4GFb

Some people just refuse to share a great recipe—but not David Kohl. A few weeks ago, in this conversation with Pesach Lattin on the ADOTAT podcast, he had to keep it double-top-secret just a bit longer. But now, with the debut of Symitri, we're happy to share our unique formula for privacy-safe deterministic advertising, attribution and measurement with one and all. #Symitri #TRUSTX #DataSecurity #DataPrivacy https://lnkd.in/ecjGpSs3

TRUSTX & Symitri will be taking part in critical conversations about privacy, data and identity at the 2024 Cannes Lions. If you're interested in joining the discussion or arranging a 1:1 meeting to learn more about Symitri, we'd love to talk. #cannes #cannes24 #privacy #datasecurity #TRUSTX #Symitri https://lnkd.in/ez3ASXth

They say that true creativity is making the complex simple. If that's true, Symitri is the most creative company in digital media and marketing. This year, team #TRUSTX will be at the 2024 Cannes Lions with our Symitri colleagues, taking part in some thought-provoking conversations about the future of online data protection and sharing our formula for simplifying the balance between the data that brands and advertisers need and the privacy that consumers deserve. To join one of these conversations or to meet with us 1:1 during the festival, use the link below. We hope to see you there! https://lnkd.in/e92ZUJ4P

Since our announcement last week that we've become part of Symitri, we've received a lot of questions about what's happening at TRUSTX. This recent interview between our CEO, David Kohl , and MediaPost's Joe Mandese is a great snapshot of the important details. Suffice to say, we're doing business as usual. We're also still a B-Corp, focused on preserving the ad-supported open web. Becoming a part of Symitri just brings that mission much closer within reach. We hope you'll join us, and your #TRUSTX buys are the easiest place to start. https://lnkd.in/eswmkDZZ

Every company has a mission statement, but not every company can say that it truly has a mission—a distinct purpose for which it exists. When we started TRUSTX in 2017, our mission was crystal clear: to help the independent, premium publishers that entertain, educate, and inform us get a fair return on the value they offer in the world of programmatic advertising. But, like all things, missions evolve, and ours is no exception. In the seven years since launching TRUSTX, we’ve seen the value that premium publishers offer to advertisers increasingly commoditized by programmatic. Cookies and MAIDs made it easy to find your audience anywhere they go, and that’s been a very good thing for countless high-quality, long-tail sites and apps. It’s also been a boon for the countless MFA sites that continually spawn on the open web, drawing value away from professional content creators and journalists. Despite the scale, reach and convenience it has brought us, programmatic has had the end effect of convincing many advertisers that context doesn’t matter. From our perspective at TRUSTX, we can tell you that it matters very much, and we see proof of that in results from the 100% premium, 100% direct, 100% MFA-free campaigns we run with our publisher partners every day. Now, cookies are fading into the dustbin of digital history, and with their deprecation, we’re looking at a whole new challenge. Publishers face a seemingly impossible catch-22: make use of their own seller-defined audiences, with all the privacy concerns and data leakage worries that involves, or see advertiser spend move inevitably to the walled gardens. If the latter scenario wins, we’re all facing not just a severe disruption to the industry we love, but also, as consumers ourselves, a much smaller and far less interesting open web. Starting today, we’re embracing a new facet of our original mission as part of Symitri, our new parent company. The world’s first fully integrated privacy firewall and real-time data cleanroom for the open web, Symitri is a seamless EZ-button for deterministic campaign targeting, measurement and attribution, all without exposing any personal data—pseudonymous or otherwise—in the bidstream. Together, we aim to strike a balance between the data that publishers and advertisers need and the privacy that consumers deserve. We hope you will join us. www.symitri.com #TRUSTX #Symitri #TrustIsEverything #privacy #DataPrivacy #cookieless #identity

Today is #WorldPressFreedomDay. If, like us, you are deeply concerned with sustaining free and independent journalism in the US and around the world, please find time to watch some of the excellent content streaming live on YouTube from the World Press Freedom Day conference. #FreeEvan #FreeSpeech #worldpressday #pressfreedom #journalism #humanrights #freedomofspeech #press #humanrightswatch #pressfreedomday https://lnkd.in/eEgMG35q