??? New Episode Alert! ??? This week on the PR Wine Down podcast, hosts April and Laura are delighted to welcome Gini Dietrich, PR powerhouse and creator of the industry-famous PESO Model! ?? Tune in as Gini, founder and CEO of Spin Sucks, shares about her impressive career journey and explores predictions about the future of PR in a rapidly changing digital world. ?? Here's what we're covering on today's show: ?? the future of PR as the digital landscape expands ?? recent changes and challenges in PR ?? the role of AI in public relations and its impact on the industry ?? news media fractionalization and what it means for PR pros Stick around after the interview for a PR News breakdown of the Colorado hiking incident, in which a man was left behind by co-workers on a team retreat. April and Laura discuss what this extreme example says about workplace dynamics today. This episode is packed with expert insights you won’t want to miss! ?? https://buff.ly/3Y1epz0 #SpinSucks #PR #podcast
Trust Relations
公共关系和沟通服务
The nationwide virtual strategic communications firm that designs “dream teams” for clients to deliver superior value!
关于我们
Trust Relations is a fast-growing, virtual branding, and strategic communications agency. We bypass the traditional agency model to build trusted brands, craft authentic stories, and engage diverse audiences — for marquee brands and disruptive startups alike. At Trust Relations, we represent companies that straddle multiple verticals and have diverse communications needs. Our unique structure allows us to hire the best and brightest professionals nationwide to create “dream teams” that are most suited for our clients’ specific PR and marketing goals and budgets. Agile and packed with talent, our nimble teams offer an unparalleled value for clients. We optimize budgets, generate superior results, and match the ideal talent with every client account. Thanks to our fluid and non-siloed structure, we easily scale and grow with clients. We can penetrate any vertical, handle their multidimensional communications needs, and deliver truly integrated solutions. We also excel at creating inspiring ways for clients to showcase their brand value. We highlight supportive proof points and ideate compelling activations to demonstrate a brand’s unique story and value proposition across multiple channels. Public Relations is the Past. Trust Relations is the Future. "Trust Relations" is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients' authentic actions, values, and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. What Sets Us Apart Our mission is to bring clients' brands, visions, and value propositions to life through creative thinking, strategies and activations that produce meaningful results.
- 网站
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https://trustrelations.agency/podcasts/?utm_source=LinkedIn&utm_medium=LinkedIn%20Bio&utm_campaign=Social%20Media%20Profiles
Trust Relations的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 11-50 人
- 总部
- Remote
- 类型
- 私人持股
- 创立
- 2014
- 领域
- Public Relations、Business Writing、Strategic Communications、Brand Positioning、Executive Positioning、Corporate Communications、Consumer、B2B、Thought Leadership、Bylined Articles、Strategic Messaging、Brand Activations、Communications Campaigns、Media Relations、Social Media Marketing、SEO、Graphic Design、Email Marketing、Online Advertising、Blog Writing和Marketing Consulting
地点
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主要
获取路线
US，Remote
Trust Relations员工
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Cayla McGinnis
Business Development and Marketing Manager at Trust Relations
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Sofia Kathryn Spieler
PR & Communications Media Maven | Strategy Connoisseur in Tech & Innovation | Healthcare | Web3 & Crypto | Wine & Spirits | L2 WSET
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Michael Evans
Marketing Communications Professional
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Gerrit Campbell
Creative Director at Trust Relations
动态
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Ready for a campaign spotlight? Meet Sports Research! ?? ??? ??♀? Since 1980, Sports Research has been improving people’s health and performance. We recently had the opportunity to partner with this innovative wellness company to: ?? increase brand momentum ?? build awareness for Sports Research and Sweet Sweat (its sister brand) ?? publicize the company’s recent rebrand Swipe to learn how we executed a robust public relations campaign for Sports Research —?and secured placements in leading publications like Woman’s World and Good Morning America. ?? Read more details here: https://buff.ly/4eEgJTk
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Back in 2019, our CEO & Founder, April White, founded the agency she'd always dreamed existed. And recently, she had the opportunity to connect with Bold Journey Magazine to discuss her own journey as a PR professional. April is passionate about helping other PR pros, entrepreneurs and founders to realize their own dreams. That's a big part of why we emphasize mentorship so ardently at Trust Relations, and why we are so passionate about working with values-driven brands. Get to know more about April, her career, and her leadership philosophies here: https://buff.ly/3XU3WGL #PR #entrepreneur #leadership
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In this week’s episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the PR industry. Here's what they're covering: ?? changes in print media monitoring and sentiment analysis ?? Burrelles’ decision to retire its print monitoring services ?? PRophet’s integration of new Google AI models ?? Meltwater’s newest AI features Also in this episode, April and Laura read a Reddit post from one user who is lamenting the decline of dedicated beat reporters at many publications. Tune in for a discussion about how PR practitioners can adapt and identify new media opportunities for clients in niche industries. Stream it here: https://buff.ly/4ektJOc
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Thought leadership is the piece of the PR puzzle that builds and establishes your professional reputation —?and that's important for your brand's success. If your customers trust you on important industry issues, and associate your brand with that expertise, it can help you close more deals and make more sales. So, what should you do if you aren’t a known name in your industry yet? Here are a few tips: ?? Update your owned assets and social media pages. ?? Get on some podcasts — or start your own. ?? Become a contributing writer. ?? Book speaking engagements at important events. Ready to get started? Read more: https://buff.ly/3ZB9M16 #ThoughtLeadershp #PR #BrandSuccess
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???? AGENCY NEWS ALERT ?? ?? We are so pleased to announce that Trust Relations has been named a finalist by The Stevie? Awards for Women in Business, for the third consecutive year! The agency was nominated in the category of “Women-Run Workplace of the Year - More than 10 Employees.” We place company culture in the highest regard at Trust Relations, and we cannot overstate our gratitude for this honor. Our CEO & Founder April White said it best, “I couldn’t be more proud of what the women leaders at Trust Relations have accomplished, and their continuous dedication to showing the world what a culture that puts people first can look like." On behalf of the entire team at Trust Relations, we'd like to extend a big CONGRATULATIONS to the other finalists! Stay tuned: The final announcement of Gold, Silver, and Bronze Stevie Award placements will be revealed at the 21st annual awards dinner and presentations in New York on November 8, 2024. Read the news here: https://buff.ly/3MPqD8T
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Get ready to Wine Down! On the podcast this week, your favorite hosts discuss two hot PR industry topics: 1. competitive work environments 2. the future of local news First, April and Laura share this week’s Anonymous PR Horror Story, from a listener who has encountered a culture of toxic competition at their first full-time PR agency job. Tune in to hear their advice to help this listener navigate their current role successfully — with the ultimate goal of finding a position elsewhere. Next up, April and Laura discuss a recent initiative from Outlier Media in Detroit, which allows local readers to text the newsroom directly, access critical information, and talk directly to a reporter. Could this initiative be key to preserving local news outlets as a community resource? Stream it now: https://buff.ly/3XoLftd #PR #AgencyLife #Podcast
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Are you getting the most out of your media coverage? A stellar PR program is a major brand advantage! But the impact of your press hits can go even further if you know how to leverage those clippings in your marketing efforts. We're here to help! Swipe to read the TR team's top 5 tips to maximize the value of your media coverage. Need some more detailed guidance? We'd love to work with you. Get in touch: https://buff.ly/3xWkpNg #PR #Marketing #MediaHits
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Right on time for your last official Friday of the summer, a new episode of the PR Wine Down just dropped! On the podcast this week, April and Laura are catching up for a one-on-one chat. Here's what they're covering: ?? recent trending topics impacting the PR industry ?? the future of work ?? PwC’s decision to cut back on their “Summer Fridays” perk ?? shifting power dynamics between employers and employees ?? why companies are cutting back on workplace wellness initiatives Also in this episode, we're pleased to introduce a new segment: What’s Up On Reddit? In this segment, April and Laura are taking it to the forums, to discuss recent topics trending for PR pros online. This week features a post from one user requesting help to build a media list for the first time —?featuring April and Laura's expert recommendations. Listen to this episode now: https://buff.ly/3Z7muEu #PR #AgencyLife #FutureOfWork
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Say it with us: A great workplace culture starts at the top! "Work-life balance" and "company culture" have become buzzwords in recent years. But, when taken seriously, those factors can make an immeasurable difference. For decades, the belief that employees were replaceable at a moment's notice created an environment of fear in many workplaces. Employees today are demanding more — and that's for the better! At Trust Relations, we believe that a Considerate Culture in the workplace yields better career outcomes and more impressive client results. In this throwback article for the Newsweek Expert Forum, our CEO & Founder April White discusses how a top-down leadership philosophy can bring about a happy, collaborative workplace. Read it here: https://buff.ly/3Xjkxn7
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