TrustRadius

2024 is coming to a close on ?? high—awards, partnerships, new offerings, ?? customer wins, and more! While fueled with ?? inspiration, it’s time to turn our attention to 2025 GTM prep. With a foreword from our CMO, Allyson Havener, this month’s Trust Trends is here to help you decide which GTM efforts will continue on and which will be put aside. Inside, you’ll find: ?? A playbook on overcoming key obstacles for GTM in 2025 ? How you can see 4x faster close rates—like TIS (Treasury Intelligence Solutions) did! ?? How to drive awareness with awards #TrustTrends #NovemberNewsletter #GTM #BrandAwareness

?? Is your ABM strategy evolving fast enough? The Demandbase and Momentum ITSMA 2024 ABM Benchmark Report reveals what 300+ global marketing leaders are doing to evolve: ?? Leveraging AI for account targeting ?? Building advanced customer data platforms ?? Implementing cross-functional frameworks Ready to transform your ABM from a tactic to a growth engine? Get the playbook: https://bit.ly/3O8zfIj Co-sponsors: TrustRadius, NetLine, and ON24 #B2BMarketing #MarTech #AccountBasedMarketing #B2BSales

Here's a ?? BIG #ShoutOutSunday to Expensify! Automate the entire ?? spend management process from scanning receipts to managing corporate cards and reimbursing employees with Expensify! Users ?? love that they can email receipts, manually or automatically create expenses, and even track their mileage. ?? Read their reviews: https://bit.ly/3CCI0Yq #CustomerVoice #ExpenseManagement

#ShoutOutSunday to Referral Factory! ?? This referral marketing solution helps small businesses get their own referral program up and running without the need of a developer. ?? As a 2024 Top Rated product, and with an impressive 9.4 out of 10 trScore, it's easy to see that users love how easy it is to use and the flexible reward options. ?? ?? See what users are saying: https://bit.ly/4hWTKoX #CustomerVoice #ReferralMarketing #TopRated

There's a new ruling on consumer reviews in town, but it’s still the ?? Wild West out there. It’s up to review platforms to ?? defend the marketplace from bad actors with ill intentions. The new FTC ruling ensures transparency, fairness, and accuracy in all consumer reviews, moving us toward a more trustworthy marketplace. But until the virtual streets are ?? cleaned up, we must stay vigilant and keep our ?? eyes open for any suspicious review content—something we've been doing in these parts since the beginning. *tip of the hat* ?? Learn more in our blog, The FTC's Crackdown on Fake Reviews: What Businesses Need to Know, by our own Katie Marino-Kyle: https://bit.ly/4fK8EwH #FTC #FederalTradeCommission #FakeReviews #QualityReviews

We’re thrilled to be a winner of the 2025 TrustRadius Buyer’s Choice Awards!?? This recognition is a testament to our amazing community of users who rated us as having: ?? The best capabilities ?? The best value for price ?? The best customer relationships A huge THANK YOU to our incredible customers for making this possible. This award isn't just a milestone—it's a promise to continue delivering exceptional IT solutions that truly make a difference ??

Account-Based Marketing is undergoing a dramatic ?? transformation. The ?? 2024 ABM Benchmark Report by Demandbase and Momentum ITSMA dives deep into this evolution, analyzing data from 300+ global marketing leaders to show you: ?? How top performers are aligning their entire organization around ABM ?? Why AI and advanced customer data platforms are game-changers ?? What separates high-ROI programs from the rest Ready to transform your ABM strategy? ?? Download the report: https://bit.ly/3O8zfIj Proudly co-sponsored by TrustRadius. #B2BMarketing #MarTech #AccountBasedMarketing #B2BSales

?? GOAL: Increase speed-to-lead for sales and accelerate pipeline generation. ?? EXECUTION: Sinehan Kerman, Sr. Director of Global Revenue Operations at TIS (Treasury Intelligence Solutions), integrated downstream intent data from TrustRadius into ZoomInfo Sales and used the results to train and empower her BDR and AE teams with in-market enterprise accounts. ?? RESULTS: In just 30 days, the saw 6 new opportunities, 4x faster deal velocity, and 2x’ed their average TrustRadius intent opportunity value. Amazing work, team! ?? ?? See the full story: https://bit.ly/48uLsQG #CustomerSpotlight #CustomerStories #IntentData #DownstreamIntentData #ZoomInfo #ZoomInfoSales #TreasuryManagement

Companies have been ?? advised by the Federal Trade Commission to shape up on consumer review practices or prepare for the ?? penalties. Fortunately, we've always been ahead of the game with strict review moderation processes, not allowing cherry-picking or suppression of reviews, and always disclosing incentivized reviews. ?? Curious how we do it? Check out our blog by our very own review quality expert, Katie Marino-Kyle (who also read the entire 163-page ruling so you don't have to!): https://bit.ly/4fK8EwH #FTC #FederalTradeCommission #NoFakeReviews #ReviewsMatter #ConsumerReviews

?? We're incredibly excited to share that Zendesk has been recognized with the inaugural 2025 Buyer’s Choice Award from TrustRadius! ?? Zendesk has been voted best capabilities, value for price, and customer relationships from our users — huge thanks to our amazing customers who made this possible! See what users are saying on our TrustRadius page: https://zdsk.co/3Zfujrx