TrustRadius

?? We're back for the second episode of Reviews After Dark—and this time, we're playing a fun game of Who's Who with some celebrity surprises! Before our lovely hosts Samuel Vargas and Angel Carvalho dive into the quality reviews that make MindManager our featured guest this week, we’ll also evaluate the reviews that didn’t quite make the cut. ?? There’s a reason TrustRadius only published 40% of the reviews submitted last year—why? Fraudulent, incomplete, cherry-picked, or otherwise suspicious reviews get rejected by real people, not algorithms. We can’t help but chuckle at some of the rejected reviews we receive. Some fake users even create phony LinkedIn profiles and email addresses! But MindManager by Alludo isn’t faking the funk! This top-tier mind mapping and project management tool has been called the “Gold Standard of mind mapping” by one of its many satisfied users. BRAVO to sourcing transparent, ethical, and unbiased feedback! ?? Tune in to this episode where Homer Simpson meets Jake Gyllenhaal (yes, really!) and let us know what you think! To browse other amazing MindManager Ratings & Reviews, visit: https://bit.ly/3XClyqm ?? #WhosWho #ReviewsAfterDark #TrustRadius

The age of the self-serve buyer is here to stay. ?? In 2023, we found that 100% of B2B technology buyers wanted to self-serve. And, in 2024? It’s still the same. ?? See what our SVP of Marketing and Community, Allyson Havener, has to say about it in this snippet of the ?? COLD ONES Podcast with Collin Smith, Founder and CEO of ReachSuite.io. For more buying trends we found happening today in our 2024 B2B Buying Disconnect Report, and why ???? leveraging data and adapting sales strategies leads to better engagement, watch the full episode: https://bit.ly/3XMzIo2 #YearOfTheBrandCrisis #GTM #GTMStrategies #Pricing #Transparency

?? Congratulations to the Startup CCO of the Year finalists for the GTM Awards! This award acknowledges startup Chief Customer Officers who have excelled in building customer success functions, ensuring satisfaction, and driving loyalty and advocacy. Here’s a big round of applause to: ?? Jess Bergson, Head of Customer Experience, Clay ?? Gonzalo C., CCO, Hivebrite ?? Paige Collins, CCO, XOi Technologies ?? Kristi Faltorusso, CCO, ClientSuccess You are all an inspiration—we can’t wait to ?? celebrate you alongside Pavilion next month! #CCO #CustomerSuccess #StartupSuccess #Leadership #GTMAwards

?? Why do buyers want to read reviews from people that are relatable to them in industry, position, company size, or other ways? ?? Find out in this snippet as Allyson Havener, our SVP of Marketing and Community, explains. In this ??? episode of Women in B2B Marketing, host Jane Serra, and Allyson dive into the importance of brand trust, buying committee sizes, transparency, and changing industry perceptions. ?? Listen in for ?? tips on connecting with the new era of buyers: https://bit.ly/3XVOYQt #WomenInB2B #YearOfTheBrandCrisis #Reviews #BrandTrust #BrandAwareness

Why is it good to have ?? pros AND cons in a review? Listen in on this snippet from ?? Reviews After Dark ? with our own Angel Carvalho and Samuel Vargas as they dive into how pros and cons can help buyers, vendors, and even the reviewer. Check out the full episode where Angel and Sam take a look at reviews of Zoom, and show you the difference between a ?? good review (that gets published) and a not so good review (that gets returned for more info or rejected): https://bit.ly/3TqHulO #ReviewsAfterDark #Reviews #ProsAndCons #CustomerVoice #UserError

?? GOAL: Matt Doyle, Paylocity’s Sr. Manager, Marketing, Customer Advocacy wanted to elevate brand messaging through the voice of customers by gathering reviews and diversifying review collection channels. ?? EXECUTION: Matt partnered with TrustRadius Event Support to source reviews at the Paylocity booth at the Society for Human Resource Management’s annual conference. ?? RESULTS (to name a few): ?? 134 written and video reviews sourced ?? Exceeded review sourcing goals by 235% ?? Improved their trScore on TrustRadius from 7.8 to 8.1 See how it all played out: https://bit.ly/3MQq8Lt #CustomerSpotlight ??

We are so proud to celebrate the GTM Awards finalists for 2024 CCO of the Year! ?? This award honors Chief Customer Officers who have demonstrated exceptional leadership, customer-centricity, and a track record of delivering outstanding customer success outcomes. Please give a warm congratulations to these customer-first leaders: ?? Chris Collins, CCO of Tricentis ?? Chris Dishman, SVP Global Customer Success at Totango + Catalyst ?? Heidi Lasker, CCO of Bynder ?? Kimberly Simms, CCO of Planful This recognition speaks volumes—well done! ?? The GTM Awards are brought to you by ?? Pavilion and ?? TrustRadius #CCO #CustomerSuccess #Leadership #GTMAwards

?? Reviews After Dark is the most fun you'll have learning about the importance of good reviews (and what "good" even means). In this episode, two of our own looked at reviews of Zoom, and let us all in on some mind-blowing stats for the UCaaS platform. ?? With 814 published reviews in 365 days, watch the full session to see some of the reviews that didn't make the cut... even better if you play ?? "try not to laugh" while listening to Angel Carvalho and Sam Vargas go through them: https://bit.ly/3TqHulO #Reviews #CustomerVoice #ReviewsAfterDark #UCaaS #TryNotToLaugh

Are you ready for a masterclass in marketing and sales alignment from our very own SVP of Marketing and Community, Allyson Havener? ????? This is going to be one workshop you won’t want to miss. Let’s huddle up and tackle those CMO-CRO misalignments together at #GTM2024! ?? See you in Austin! (?? ticket info below.)

?? Integrating social proof on all touch points help you earn B2B tech buyers' trust. User reviews are a consistent top 3 consulted resource for buyers, so incorporating key quotes as testimonials on your sales and marketing assets, well, that's a ?? good idea. See what we mean by reading some of our ?? customer stories: https://bit.ly/47kdf5Z #CustomerVoice #B2B #SalesAndMarketing