Trusted Echo

Is this the company you like to keep? Here's the lowdown: #Persona We're energetic, knowledgeable, and empathetic experts. Imagine that friend who's always up-to-date on the latest trends, can explain complex concepts in a way that makes sense, and genuinely cares about your success. We're passionate about connecting you with your audience and we are not afraid to get excited about it! #Voice We are enthusiastic and conversational. We're not here to lecture or talk down to you. We're here to have a genuine conversation, share our expertise, and make the process enjoyable. We're the kind of people who use emojis (judiciously, of course!) and aren't afraid to inject a little personality into our communication. #Tone We blend informative, persuasive, and playfulness in our ways of working. We want to educate you with clear, concise information, persuade you that our strategies are the real deal, and sprinkle in a bit of playful humor to keep things light and engaging.

Excited to see a ‘Nike’ slide into our messages while we are watching our page searches and views grow. Great article and thank you for sharing, Lindsay Rittenhouse. Tagging a short list of dream clients as a nudge to say hello?? Nike U.S. Army Corps of Engineers, North Atlantic Division Cleveland Clinic Goldman Sachs Callaway Golf PGA TOUR GM Defense Electronic Arts (EA) Novant Health Amgen Calm Abbott NASCAR WHOOP

Wednesday: ?? Industry Applications We explored real-world examples of #CulturalIntelligence in action. Let's look at how this concept can be applied across different sectors and industries: Human Resources: ?? Develop inclusive hiring practices that attract diverse talent, create training programs that foster cross-cultural understanding, and design employee resource groups that support diverse communities within the workplace. Marketing & Advertising: ?? Tailor marketing campaigns to resonate with specific cultural segments, avoid cultural faux pas in advertising materials, and develop brand messaging that reflects a deep understanding of diverse consumer values. International Business: ?? Build strong relationships with international partners by demonstrating cultural sensitivity, navigating cross-cultural negotiations effectively, and adapting business strategies to align with local customs and norms. Education & Training: ?? Develop curricula that promote cultural understanding, create inclusive learning environments for diverse student populations, and train educators on culturally responsive teaching practices. hashtag#CulturalIntelligence can potentially elevate operations and strategies across various sectors, making them more inclusive, effective, and impactful. #CulturalIntelligence #GlobalAwareness #CrossCulturalCommunication #HR #Marketing #ProductDevelopment #InternationalBusiness #Education #TrustedEcho #WordUp #WordoftheWeek How do you think cultural intelligence can be applied to other fields, such as urban planning or public health? Share your thoughts in the comments!

Tuesday: ?? Real-World Examples We introduced #CulturalIntelligence as our "Word Up, Word of the Week." Today, let's dive into some real-world examples of how cultural intelligence impacts various entities: Global Business: ?? When McDonald's expanded into India, they adapted their menu to cater to local dietary preferences, introducing vegetarian options like the McAloo Tikki and avoiding beef. This demonstrated cultural intelligence, allowing them to successfully penetrate a diverse market. Diplomacy: ?? During international negotiations, organizations like UNICEF and diplomats working with them, who understand the cultural nuances of their counterparts are more likely to build trust and find common ground. Conversely, a diplomat who ignores cultural sensitivities may inadvertently offend their hosts and derail negotiations. International Aid: ?? Organizations like World Central Kitchen, when responding to disasters, actively work with local chefs and use familiar foods and cooking methods. This demonstrates cultural intelligence, ensuring aid is not only nutritious but also culturally appropriate and respectful, fostering faster acceptance and integration within affected communities. Education: ?? Programs like Teach For America, which emphasizes cultural competency training for educators, create inclusive classrooms where students from diverse backgrounds feel valued and respected. Educators that fail to recognize cultural differences, can create hostile learning environments. Entertainment: ?? Films like The Walt Disney Company’s "Coco," which authentically portrays Mexican culture, resonate with audiences and foster cross-cultural understanding. Conversely, those that rely on stereotypes or cultural appropriation can generate backlash and damage their reputation. #CulturalIntelligence is a critical factor for individuals and organizations operating in a globalized world, influencing their ability to build relationships, communicate effectively, and achieve their goals. #WordOfTheWeek #CulturalIntelligence #GlobalAwareness #CrossCultural #TrustedEcho What are some other examples of how cultural intelligence affects different kinds of entities? Share your thoughts in the comments!

My favorite rebrand of all times that took down dairy and redefined an entire category. Most people think Oatly came out of nowhere, disrupting the dairy industry overnight. In reality, Oatly had been around since the 1990s.? The concept was simple - a scientifically backed, well-researched product created by two brothers - one a scientist -focused on helping people with lactose intolerance. But the brand lacked emotion. It spoke in facts, not feelings. That drastically changed when Toni Petersson took over as a CEO in 2012. Petersson conducted a masterclass in brand transformation which led to Oatly's success, today. What made the rebrand so effective? 1. Turned packaging into media: Without a massive advertising budget, they used every inch of their cartons to communicate their message - bold, fun, and impossible to ignore.? 2. Creativity at the center of the business: Toni replaced traditional marketing (internal & external) with an in-house creative team that drove the brand forward.? 3. Built a movement, not just a brand: Oatly didn’t just sell oat milk. They challenged the dairy industry, redefined plant-based marketing, and built a cult-like following.? 4. Community focus - Voice of Customer (VoC): Instead of relying solely on mass media, they won over coffee shop baristas, who became brand advocates and helped introduce Oatly to their customers.?? The results speak for themselves. Ten years after the rebrand, Oatly generated nearly $800 million in revenue in 2023 and was valued at $10 billion. The biggest lesson? A great product isn’t enough. Branding, creativity, and emotional connection drive long-term success. Getting on the shelf is one thing. Staying there is another. #BrandStrategy #Rebranding #Marketing #ChallengerBrands #Oatly??

Monday: ??? Term Introduction This week's "Word Up, Word of the Week" is #CulturalIntelligence. Heard this term floating around but not sure what it means? Stay tuned throughout the week as we explore the concept of hashtag #CulturalIntelligence. We'll delve into its applications, importance, and how it impacts organizations. #WordOfTheWeek #CulturalIntelligence #PublicAcceptance #StakeholderEngagement #TrustedEcho What are your initial thoughts on #CulturalIntelligence? Share your ideas in the comments below!

Wednesday: ?? Industry Applications We delved into the core concepts of #AttributionModeling. Let's explore how this powerful technique can be applied across various business sectors: E-commerce: #Optimize marketing spend by understanding which touchpoints drive conversions, personalize customer journeys based on attribution data, and identify high-value customer segments. SaaS: Track the impact of #contentmarketing and free trials on subscription sign-ups, measure the effectiveness of lead nurturing campaigns, and allocate resources to channels with the highest ROI. B2B Sales: Attribute #revenue to specific marketing activities, identify key decision-makers in complex sales cycles, and refine sales strategies based on customer engagement patterns. Lead Generation: Analyze the performance of various lead sources, optimize landing pages and forms for higher #conversionrates, and understand the customer journey from initial contact to qualified lead. #AttributionModeling empowers businesses to make data-driven decisions, improve marketing efficiency, and maximize ROI across diverse industries. #MarketingAnalytics #DataDriven #DigitalMarketing #Ecommerce #SaaS #B2B #LeadGeneration #TrustedEcho #WordUp #WordoftheWeek How can attribution modeling be applied to other areas, such as non-profit fundraising or political campaigns? Share your insights in the comments!

Tuesday: ?? Real-World Applications We introduced #AttributionModeling as our "Word Up, Word of the Week." Today, let's dive into some real-world examples of how #AttributionModeling impacts marketing decisions: E-commerce: ??? Warby Parker, the eyewear retailer, might use a last-click attribution model initially and see strong sales attributed to their Google Ads. However, by switching to a more holistic model like linear or time decay, they might discover that their Instagram for Business posts featuring influencers and email newsletters showcasing new styles also play a crucial role in driving traffic and influencing purchase decisions, even if they aren't the final click. This could lead them to invest more in social media collaborations and personalized email campaigns. Software as a Service (SaaS): ?? HubSpot, a marketing automation platform, could use a time decay model and find that free trial sign-ups initiated from blog articles discussing inbound marketing strategies are highly influential, even though the actual subscription to a paid plan might happen weeks or months later. This insight would prompt them to create more high-quality blog content targeted at potential customers in the early stages of the buying cycle, focusing on educational and valuable information. NIL: ?? Opendorse, which helps connect athletes with brands for NIL deals, could use a multi-touch attribution model. They might find that a combination of social media campaigns featuring athlete endorsements, email newsletters highlighting successful partnerships, and appearances at industry events all contribute to brands signing up for their services. This would allow them to create integrated campaigns that leverage the strengths of each channel and reach different segments of their target market (brands looking to partner with athletes). Local Business: ?? Domino's Pizza might use a linear attribution model and find that online reviews on platforms like Yelp, local directory listings on Google My Business, and word-of-mouth referrals from existing customers all play a part in driving customers to their local franchises. This would encourage them to actively manage their online reputation, respond to reviews, ensure accurate information on directories, and perhaps even incentivize customer referrals. #AttributionModeling is a critical tool for marketers across various industries, enabling them to understand which marketing activities. #WordOfTheWeek #AttributionModeling #MarketingAnalytics #ROI #TrustedEcho What are some other ways you've seen attribution modeling used in marketing? Share your thoughts in the comments!