True Tickets

That’s a wrap on TPC 2025! Big thanks to everyone who joined our session today with our own Kirk Mortensen from True Tickets, Oliver Mantell from The Audience Agency, and Libby Papakyriacou from Baker Richards. We explored how identifying shadow audiences—the unnamed ticket holders still hiding in group sales and anonymous transactions—can unlock smarter strategies for engagement and retention. We’re proud to be leading this conversation and grateful to have shared the stage with such brilliant partners. Session recap coming soon. #TPC2025 #TrueTickets #AudienceInsights

Before leaving London to head to Manchester for the TPC2025 Conference I caught up with Paula Patritti from the Royal Ballet and Opera, True Tickets newest client, to raise a glass to our partnership (as well as enjoy some very tasty dumplings). If you’ll be at the TPC Conference, and are interested in how True Tickets can help venues—big and small—modernise ticketing while maintaining control and strengthening patron relationships, hit me up as I’d love to connect.

Kirk Mortensen and I are wrapping up our time in #London before heading to #Manchester for Ticketing Professionals Conference, but we made sure to stop by Roundhouse Trust and say hi to long-time True Tickets friend Gary Halliday!

Before leaving London to head to Manchester for the TPC2025 Conference I caught up with Paula Patritti from the Royal Ballet and Opera, True Tickets newest client, to raise a glass to our partnership (as well as enjoy some very tasty dumplings). If you’ll be at the TPC Conference, and are interested in how True Tickets can help venues—big and small—modernise ticketing while maintaining control and strengthening patron relationships, hit me up as I’d love to connect.

??? True Tickets is proud to announce our latest partnership with McCarter Theatre Center! As a renowned hub for world-class theater and performing arts, McCarter is taking a bold step forward with a seamless, secure, and modern digital ticketing experience—powered by True Tickets. With Apple Wallet support and instant ticket updates, patrons can enjoy a frictionless way to take their seats while McCarter, a Tessitura member, retains full control and insight over its audience engagement. “Over the past year, we’ve been taking big steps to make it easier for folks to find the events they’re most excited about and reserve their seats,” said McCarter Executive Director Martin Miller. “This past summer, we launched a brand-new, responsive website, featuring McCarter’s updated branding. Now, our tickets will be more modern and user-friendly, too. No more emailed PDFs—your tickets will be delivered straight to your digital wallet. Any mobile user can find them with a click. And just like at the airport, if you’re using Apple Wallet, they’ll helpfully pop up when you arrive at the theatre to scan at the door.” Through this collaboration, McCarter Theatre Center patrons can now easily share tickets with friends via text or email while staying informed with real-time ticket updates in case of schedule changes or exchanges. “We’re excited to collaborate with McCarter to offer a ticketing solution that not only minimizes fraud but also elevates the overall enjoyment for their audiences, ensuring they have a seamless path to the transformative power of live theater,” said Ken Lesnik, Head of Business Development, True Tickets. Join us in celebrating this exciting partnership and experience the magic of McCarter Theatre Center in a whole new way! ???? #TrueTickets #McCarterTheatre #Tessitura #DigitalTickets

??We’re headed to #TPC2025!?? Join The True Tickets team Matt Zarracina, Kirk Mortensen, and Ken Lesnik in Manchester for the Ticketing Professionals Conference 2025 (March 19-21). Kirk Mortensen, Head of?Product?at True Tickets?will be speaking about how digital ticketing can help uncover shadow audience members—discussing the pros, cons, tradeoffs and more. Expect an open conversation with plenty of time for questions. Can't wait to see you there!?More info:?https://lnkd.in/esYGbThK

Revealing Your Shadow Audience is the Fast-Track to your New Ticket Buyers ?? Did you know that most revealed shadow audience members make their first purchase within weeks of using a shared ticket? And their buying behavior mirrors that of your typical new-to-file patrons? This isn’t just data—it’s immediate and real sales potential. ?? ?? Capture & Convert Your Shadow Audience: ? Engage them quickly after their first visit ?? ? Offer incentives for repeat attendance ? ? Watch them turn into loyal ticket buyers ?? At True Tickets, we help you identify, engage, and convert shadow audiences before they slip away. ?? Heading to the Ticketing Professionals Conference in Manchester next week? Let’s connect! ?? ?? Get the JCA study on audience behavior and see the impact we’re delivering for our Tessitura partners like the Roundhouse Trust and the Royal Ballet and Opera today: ?? https://hubs.ly/Q03bJpYv0 #AudienceConversion #EventMarketing #PerformingArts #TrueTickets #TicketingTech

We’re thrilled to announce our new partnership with the Royal Ballet and Opera, one of the world’s most renowned cultural institutions. This collaboration marks a significant step forward in delivering a seamless, secure, and accessible ticketing experience for audiences at Covent Garden. With True Tickets’ digital ticketing solution, patrons will enjoy: ? Effortless mobile wallet compatibility ? Faster, QR-based entry ? Enhanced protection against fraud and unauthorized resale For over three centuries, the Royal Ballet and Opera have been at the heart of London’s cultural life, and we’re honored to help them modernize their ticketing while upholding their commitment to accessibility, innovation, and artistic excellence. As Ken Lesnik, our Head of Business Development, puts it: "We are honored to collaborate with an institution that shares our values of innovation and accessibility. Together, we aim to create a seamless experience that allows audiences to focus on what truly matters: the transformative power of ballet and opera." https://lnkd.in/gsd8E2JN #DigitalTicketing #InnovationInTheArts #TrueTickets #RoyalBalletAndOpera #SecureTicketing #AudienceFirst

I’m thrilled to announce that I’m joining True Tickets—a trailblazing startup disrupting the ticketing industry with cutting-edge, secure, contactless solutions and an incredible roster of global clients!? ? As Director of Growth Marketing, I’ll be focused on fostering meaningful connections and expanding our reach through strategic marketing initiatives. I’ll lead our demand generation, marketing automation, and our MarTech stack while supporting international growth, strengthening partnerships, and building an unforgettable brand. ? True Tickets powers some of the world’s most iconic venues—Boston Symphony, Dallas Symphony, New York City Ballet, and the Royal Opera House, announced today! https://hubs.la/Q03bnVs00 venues rely on them to safeguard their tickets and delight patrons. With over 15 million tickets delivered for 79 venues across the US, UK, and Canada, we’re on an incredible trajectory, and I’m thrilled to help shape our next chapter in 2025 & beyond! ? I’m beyond excited to join CEO Matt. Zarracina and President Steven. Dobesh—fellow Navy vets! Not to mention VP of Sales Ken Lesnik, VP of Product Kirk Mortensen, and the entire True Tickets crew—all pushing the boundaries of what’s possible in the digital ticketing space! #GrowthMarketing #DigitalTicketing #SaaS #Innovation #Leadership #NavyVets #Teamwork #MarketingStrategy

True Tickets is proud to partner with the Royal Ballet and Opera, bringing secure, seamless digital ticketing to one of the UK’s most iconic cultural institutions. ??? ? With this collaboration, audiences will enjoy a smoother, safer, and more accessible ticketing experience—fully compatible with mobile wallets and designed to eliminate fraud and unauthorized resale. This marks another milestone in our growing presence in the UK. For those joining us at Tessitura's #TLCCUK, we look forward to sharing how True Tickets is helping arts organisations navigate fiscal challenges, compliance concerns, and audience engagement in a post-pandemic world. Let’s build a stronger future together! ?? #DigitalTicketing #TrueTickets #RoyalBallet #RoyalOpera #Tessitura #LiveEvents #TheatreInnovation #Ballet #Opera #TicketingTech