True Tickets

Thank you to The Smartest People in the Room and WHO KNEW for having our CEO, Matt. Zarracina, join the conversation alongside John Valentine of point.me. It was an incredible opportunity to dive into ticketing, blockchain, and the future of digital innovation. Here's to shaping the future, one conversation at a time! ?? #TrueTickets #Ticketing #Innovation

??? True Tickets is thrilled to announce our partnership with the Lensic Performing Arts Ctr, a cultural cornerstone of Santa Fe and our first collaboration in New Mexico. Known for its rich history and dedication to the performing arts, the Lensic continues to inspire and engage its community with over 200 events annually. Now, with True Tickets’ secure digital ticketing solution, the Lensic can offer an elevated, seamless ticketing experience to its patrons while preserving its commitment to accessibility and innovation. “Our partnership with True Tickets reflects the Lensic’s ongoing dedication to enriching our community through the arts while enhancing the experience of every patron who walks through our doors,” said Joel Aalberts, Executive Director at the Lensic Performing Arts Center. “True Tickets’ platform ensures that our ticketing process is both secure and convenient, allowing our patrons to focus on the quality of the performances while trusting in the integrity of their ticket purchase.” “The Lensic Performing Arts Center has a profound history of bringing magic to Santa Fe, and we’re honored to support their mission through our technology,” said Ken Lesnik, Head of Business Development at True Tickets. “Our partnership with the Lensic is a unique opportunity to integrate secure digital ticketing into a venue that values tradition as much as innovation, ensuring the best possible experience for patrons while protecting against fraud.” With this partnership, Tessitura clients like the Lensic can now enjoy the combined benefits of innovative technology and streamlined ticketing. Together, we’re blending tradition with technology for Santa Fe’s theatergoers. #TrueTickets #Lensic #Tessitura #DigitalTickets

In a world where ticket fraud is no longer just a big-act problem, venues like Pacific Symphony and Segerstrom Center for the Arts are hit hard by counterfeit tickets, website clones, and bots that inflate prices. Working with True Tickets, they’re fighting back by using digital tracking on every ticket sold, helping protect patrons and preserve trust. ??? Fraud's impact is real: patrons pay hundreds for tickets that are often fake or sold multiple times, leading to heartbreak and costly chargebacks. Since adopting True Tickets’ secure system for Tessitura clients, Pacific Symphony has reduced chargebacks and seen fewer fake ticket cases, freeing up staff to focus on the arts instead of managing fraud fallout. Thank you to Culture OC for highlighting our efforts to keep live performances accessible and secure in an evolving ticket landscape. More on how local arts venues are tackling these challenges: https://shorturl.at/pU3KH

??? ? We’re thrilled to announce our partnership with New York City Ballet! Bringing together their legacy of artistic excellence with True Tickets' secure digital ticket delivery, this partnership is set to enhance the ballet experience for audiences in New York and beyond. With our partnership with Tessitura, NYCB can now streamline their ticketing process while maintaining the quality and control they’re known for. "New York City Ballet is excited to partner with True Tickets, which shares our vision for innovation in the arts, to offer our patrons an even more secure and streamlined way to experience the ballet," shared Karen Girty, Senior Director, Marketing and Media for New York City Ballet. For Ken Lesnik, Head of Business Development at True Tickets, this collaboration is more than professional—it’s personal: “This is truly a full-circle moment for me, personally and professionally. New York City Ballet was one of my very first clients when I started in ticketing, and it’s an incredible honor to work with them again, but this time bringing the latest in secure digital ticketing to such a storied institution. To have the opportunity to contribute to their ongoing legacy of excellence means the world to me.” Join us in celebrating this new chapter, bringing convenience, security, and unforgettable performances to ballet enthusiasts! ??? #TrueTickets #NYCBallet #Tessitura #DigitalTicketing

Excited to announce that True Tickets has now delivered over 12 million tickets! As proud partners of Tessitura, we’re paving the way for a secure, people-first future in ticketing. With 1st party data at our core, we’re redefining trust and transparency in every ticket. Together, let’s keep moving forward for a seamless, secure experience that puts audiences first. Here’s to a stronger, more connected future! #TrueTickets #Tessitura #12Million

As we gear up for the holiday season, there’s no better time to start building your shadow audience. Since launching our ticket sharing feature in August 2022, patrons have shared over 1.65 million tickets, revealing over 447,123 previously unknown audience members. What does that mean for Tessitura organizations? In a recent study, just 19 of our clients saw over $5.6 million in revenue and over $114k in new donations from these hidden supporters. Imagine the impact when these new names are integrated into your holiday campaigns. With True Tickets, you’re not only saving big on ticket stock, postage, and chargebacks, but you’re also forging stronger connections with every new supporter. The results? Organizations with us for 2+ years are seeing a 10x return on license costs. Are you ready to maximize your reach this holiday season? [email protected] #TrueTickets #Tessitura

?? True Tickets is excited to announce a new partnership with Mirvish Productions, Canada’s leading Broadway presenter, to enhance the theatre experience for audiences across iconic venues like the Royal Alexandra Theatre and the Princess of Wales Theatre. As a trusted Tessitura client, Mirvish Productions will now offer seamless, secure, and contactless ticket delivery through True Tickets. “Our collaboration with Mirvish Productions aligns perfectly with our mission at True Tickets to transform the ticket delivery experience with our secure and user-friendly service,” said Matt. Zarracina, CEO of True Tickets. “We are excited to support Mirvish Productions in offering their patrons a seamless and enhanced ticketing experience as they enjoy some of the most prestigious productions available in Canada.” “Working with True Tickets allows us to further modernize our operations and continue to offer our audiences the exceptional service and reliability they've come to expect from Mirvish Productions," said @David Mucci, Managing Director, Mirvish Productions. "As we prepare for the opening of The Lion King and throughout the season, we’re confident that this partnership will play a key role in enriching our patrons' experiences and combating fraud." Together, True Tickets and Mirvish Productions are setting the stage for an innovative theatre experience. Stay tuned for a transformative season! #TrueTickets #MirvishProductions #Tessitura

True Tickets’ CEO Matt. Zarracina and Head of Business Development Ken Lesnik will be attending Capacity Interactive Boot Camp 2024 tomorrow and Friday in New York City! We’re excited to be sharing a booth with Wendi Rohan Lebow and Logitix.This conference is a must for arts administrators and leaders, where digital tactics and human strategies come together. Don’t miss the opportunity to connect with us and discover how True Tickets is transforming live events with secure, digital-native ticketing solutions. With a focus on simplifying ticketing operations, reducing fraud, and providing rich audience insights, True Tickets empowers organizations to understand their audience, increase upsell opportunities, and create a more streamlined, engaging customer experience. #CIBootCamp2024 #TrueTickets #Innovation #DigitalTicketing

??? We’re excited to announce our latest partnership with The Philadelphia Orchestra and Ensemble Arts! Known for their iconic performances and diverse programming across premier venues in Philadelphia, they are now elevating their ticketing experience with our secure digital ticket delivery solution for Tessitura clients. “We are delighted to partner with True Tickets to offer our audiences a more streamlined and secure ticketing process,” said Matt Cooper, Vice President of Audience Services for Ensemble Arts Philly. “This collaboration supports our vision to ensure every interaction reflects the magic on our stages.” Ken Lesnik, head of business development at True Tickets, shared, “We are thrilled to join forces with The Philadelphia Orchestra and Ensemble Arts. Our digital ticketing solutions will empower them to continue delivering outstanding performances and enriching the cultural fabric of Philadelphia. Starting with *Hamilton*, this partnership marks a significant milestone in enhancing the audience experience.” Join us as we revolutionize ticketing for some of the most iconic performances in Philadelphia! ??? #TrueTickets #PhiladelphiaOrchestra #EnsembleArts #Tessitura #DigitalTickets

Big thanks to Hypebot for sharing insights from our CEO Matt. Zarracina on the Lyte bankruptcy and its implications for ticketing. ??? 1. Where You Play: Marketplaces Are Facing Margin and Business Model Pressure Lyte’s collapse highlights the margin squeeze on resale marketplaces. With high customer acquisition costs, tighter inventory control, and increasing regulation, it’s tougher than ever to stay competitive in resale. 2. Who You Play With: Strategic Decisions Can Have Outsized Consequences By expanding into primary ticketing, Lyte turned its partners into competitors, showing how critical it is to choose your strategies and partnerships wisely. 3. How You Bring Your Products to Market: The Importance of Technology and Infrastructure in Ticketing Lyte’s tech struggles with Festicket show that a solid tech foundation is essential. Seamless transactions and reliable data management are non-negotiable in today’s ticketing landscape. Read the full op-ed by True Tickets CEO Matt Zarracina for more insights. https://shorturl.at/pPQWs #TrueTickets #DigitalTicketing #Ticketing