TrueSense Marketing

Ready to launch your nonprofit's text messaging fundraising program? Learn how in our free on-demand webinar: https://tsm.pub/41vpeMF #nonprofit #nonprofiteducation #resourcesfornonprofits #nonprofitmarketing

Accessibility is a key part of being inclusive and ensuring your message reaches everyone. Our partners at the Braille Institute of America are leading the way with Hyperlegible Fonts—designed to improve readability for those with low vision while enhancing clarity for all. Check out their post to download their free, Hyperlegible font: https://tsm.pub/43mXwmH #Accessibility #InclusiveDesign #HyperlegibleFonts

Audio streaming platforms like Spotify and Pandora offer a golden opportunity to connect with potential donors. With a 5x recall rate and 75% of Americans tuning in, programmatic audio ads can amplify your message and build emotional connections. Learn more: https://tsm.pub/4gYeF9h #NonprofitMarketing #AudioAds

We're presenting at the For the Paws Summit tomorrow at 4:30 PM ET! Join Meghan Sharon, Digital Strategist, and Amanda Swadlo, Associate Creative Director, as they show you how adopting inclusive design principles is not just a social responsibility, but a strategic advantage for nonprofit fundraising. In the session titled "Accessibility by Design: Breaking Barriers by Crafting Inclusive Donor Experiences”, learn: ? How screen readers and voice assistants are changing digital fundraising ? Setting clear goals and measuring donor experience success ? Step-by-step guidance for creating accessible content #NonprofitInnovation #AccessibleDesign #InclusiveFundraising #TrueSenseMarketing #ForThePawsSummit

Did you know? The first nonprofit organization in the U.S. was founded in 1867—The Peabody Education Fund. #NonprofitHistory #HigherEdFundraising #GivingBack

The TrueSense Salvation Army team took our planning off-site to the beautiful St. Augustine, FL, gearing up for FY26 with fresh ideas and big goals. This year, we were thrilled to have Stinghouse Creative join us as we continue advancing our multicultural fundraising efforts. #StrategySession #PlanningForSuccess

The Regional Food Bank of Oklahoma recently had a piece of art created by artist Farooq Karim dedicated to it. The piece is made entirely from recycled materials—including several issues of "The Link" newsletter, which we’re proud to help produce, and is being featured in the Across Spaces exhibit at the Oklahoma Hall of Fame at the Gaylord-Pickens Museum. Learn More: https://tsm.pub/4hEYMFW #celebratenonprofits #nonprofitnews

Yesterday, TrueSense Marketing's very own Chief Marketing Officer John Thompson co-led a workshop session at the 2025 ANA Conference titled "I Wish I'd Thought of That!" with Steve Maggio, Founder/CEO of DaVinci Direct, Amanda Lichtenstein, Senior Manager of Fundraising Content Operation Smile, and Shannon Murphy, Senior VP at Mission Wired. The group of fundraising and marketing experts dissected and analyzed cutting edge creative ideas for appeals and fundraisers that delivered top results. The panel discussed a wide range of campaigns in a variety of media including direct mail, digital advertising, print, social media, and digital video. #ANAnonprofit #ANAconference

Building a sustainable donor pipeline is key for the long-term success of any nonprofit. Learn how to create a robust donor pipeline that ensures sustained support and growth. https://tsm.pub/4bbpfc2 #Nonprofit #Fundraising #DonorEngagement

Some of our fundraising and marketing experts are currently at the 2025 ANA Nonprofit Conference just outside of Washington D.C.. Earlier today, our Chief Marketing Officer, John Thompson, served on a panel discussing creative campaign strategies. We're looking forward to connecting with more nonprofits, catching up with clients, and learning the latest best practices during the conference. #ANAnonprofit