TrueSense Marketing

Did you know? The first nonprofit organization in the U.S. was founded in 1867—The Peabody Education Fund. #NonprofitHistory #HigherEdFundraising #GivingBack

The TrueSense Salvation Army team took our planning off-site to the beautiful St. Augustine, FL, gearing up for FY26 with fresh ideas and big goals. This year, we were thrilled to have Stinghouse Creative join us as we continue advancing our multicultural fundraising efforts. #StrategySession #PlanningForSuccess

The Regional Food Bank of Oklahoma recently had a piece of art created by artist Farooq Karim dedicated to it. The piece is made entirely from recycled materials—including several issues of "The Link" newsletter, which we’re proud to help produce, and is being featured in the Across Spaces exhibit at the Oklahoma Hall of Fame at the Gaylord-Pickens Museum. Learn More: https://tsm.pub/4hEYMFW #celebratenonprofits #nonprofitnews

Yesterday, TrueSense Marketing's very own Chief Marketing Officer John Thompson co-led a workshop session at the 2025 ANA Conference titled "I Wish I'd Thought of That!" with Steve Maggio, Founder/CEO of DaVinci Direct, Amanda Lichtenstein, Senior Manager of Fundraising Content Operation Smile, and Shannon Murphy, Senior VP at Mission Wired. The group of fundraising and marketing experts dissected and analyzed cutting edge creative ideas for appeals and fundraisers that delivered top results. The panel discussed a wide range of campaigns in a variety of media including direct mail, digital advertising, print, social media, and digital video. #ANAnonprofit #ANAconference

Building a sustainable donor pipeline is key for the long-term success of any nonprofit. Learn how to create a robust donor pipeline that ensures sustained support and growth. https://tsm.pub/4bbpfc2 #Nonprofit #Fundraising #DonorEngagement

Some of our fundraising and marketing experts are currently at the 2025 ANA Nonprofit Conference just outside of Washington D.C.. Earlier today, our Chief Marketing Officer, John Thompson, served on a panel discussing creative campaign strategies. We're looking forward to connecting with more nonprofits, catching up with clients, and learning the latest best practices during the conference. #ANAnonprofit

Our team is proud to be spending time this week at CarolinasUnite 2025, the Animal Welfare Professionals Conference, in Myrtle Beach! If you're here, come visit with us in the exhibit hall. #CU2025 #carolinasunite

Did you know? Some people consider Benjamin Franklin's 1732 book "Poor Richard’s Almanack" the first direct mail campaign. #DirectMail #MarketingHistory #FundraisingFacts

TrueSense’s very own Senior Integrated Strategy Director Joe Frye recently published an article on NonProfitPRO about the importance of spreading your paid media budget throughout the year instead of waiting until year-end. Read it here: https://tsm.pub/4gIf6oi #NonprofitMarketing #FundraisingStrategy #PaidMedia #MarketingBudget

Today, we’re spotlighting our trusted partner RMH-NY and the incredible work they achieved. In 2024, Ronald McDonald House New York had its most impactful year in its 45-year history. It helped 953 families and provided services to families residing in 46 states. We’re excited to see what impact the organization will have in 2025. #nonprofits #nonprofitnews #celebratenonprofits