TrueSense Marketing

The Regional Food Bank of Oklahoma recently had a piece of art created by artist Farooq Karim dedicated to it. The piece is made entirely from recycled materials—including several issues of "The Link" newsletter, which we’re proud to help produce, and is being featured in the Across Spaces exhibit at the Oklahoma Hall of Fame at the Gaylord-Pickens Museum. Learn More: https://tsm.pub/4hEYMFW #celebratenonprofits #nonprofitnews

Yesterday, TrueSense Marketing's very own Chief Marketing Officer John Thompson co-led a workshop session at the 2025 ANA Conference titled "I Wish I'd Thought of That!" with Steve Maggio, Founder/CEO of DaVinci Direct, Amanda Lichtenstein, Senior Manager of Fundraising Content Operation Smile, and Shannon Murphy, Senior VP at Mission Wired. The group of fundraising and marketing experts dissected and analyzed cutting edge creative ideas for appeals and fundraisers that delivered top results. The panel discussed a wide range of campaigns in a variety of media including direct mail, digital advertising, print, social media, and digital video. #ANAnonprofit #ANAconference

Building a sustainable donor pipeline is key for the long-term success of any nonprofit. Learn how to create a robust donor pipeline that ensures sustained support and growth. https://tsm.pub/4bbpfc2 #Nonprofit #Fundraising #DonorEngagement

Some of our fundraising and marketing experts are currently at the 2025 ANA Nonprofit Conference just outside of Washington D.C.. Earlier today, our Chief Marketing Officer, John Thompson, served on a panel discussing creative campaign strategies. We're looking forward to connecting with more nonprofits, catching up with clients, and learning the latest best practices during the conference. #ANAnonprofit

Our team is proud to be spending time this week at CarolinasUnite 2025, the Animal Welfare Professionals Conference, in Myrtle Beach! If you're here, come visit with us in the exhibit hall. #CU2025 #carolinasunite

Did you know? Some people consider Benjamin Franklin's 1732 book "Poor Richard’s Almanack" the first direct mail campaign. #DirectMail #MarketingHistory #FundraisingFacts

TrueSense’s very own Senior Integrated Strategy Director Joe Frye recently published an article on NonProfitPRO about the importance of spreading your paid media budget throughout the year instead of waiting until year-end. Read it here: https://tsm.pub/4gIf6oi #NonprofitMarketing #FundraisingStrategy #PaidMedia #MarketingBudget

Today, we’re spotlighting our trusted partner RMH-NY and the incredible work they achieved. In 2024, Ronald McDonald House New York had its most impactful year in its 45-year history. It helped 953 families and provided services to families residing in 46 states. We’re excited to see what impact the organization will have in 2025. #nonprofits #nonprofitnews #celebratenonprofits

Excited for the days ahead at the Best Friends Animal Society National Conference with Pam Pulkownik! If you’re in Palm Springs, we’d love to say hello at TrueSense Marketing booth 116 ??

?? Now Hiring: Senior Vice President of Finance Are you a seasoned financial leader with a passion for driving strategic growth and operational excellence? We’re seeking an experienced and visionary Senior Vice President of Finance to join our team and lead the financial management of our agency. About the Role Reporting directly to the CEO and collaborating with our executive leadership team, the SVP of Finance will be instrumental in shaping the financial strategies that support our organization’s growth and success. This role combines strategic oversight, hands-on leadership, and cross-functional collaboration to drive operational efficiency and profitability. Key Responsibilities ? Oversee the accounting function, led by the VP of Finance, ensuring accuracy, compliance, and efficiency. ? Develop and execute financial strategies aligned with the agency’s growth objectives. ? Lead financial planning and analysis, including budgeting, forecasting, and variance analysis. ? Collaborate with the CEO and executive team to provide strategic insights and data-driven recommendations. ? Establish and enhance operational standards for the Accounting Department. ? Deliver actionable financial reports to enable cost, billing, and margin management. ? Monitor and optimize financial systems, including Oracle NetSuite ERP, to ensure scalability and excellence. ? Drive resource allocation, investment opportunities, and cost efficiencies. ? Maintain regulatory compliance, risk management, and accurate financial reporting. Qualifications ? Minimum of 10 years of senior financial leadership experience, ideally in marketing, advertising, or manufacturing industries. ? MBA or CPA designation strongly preferred. ? Expertise in financial planning, budgeting, and forecasting. ? Strong understanding of accounting principles and regulatory requirements. ? Proven ability to lead, mentor, and develop high-performing teams. ? Experience with Oracle NetSuite ERP is highly desirable. ? Exceptional strategic thinking, analytical, and problem-solving skills. ? Strong communication and interpersonal skills to engage and influence stakeholders at all levels. Why Join Us? This is a pivotal opportunity to make a lasting impact in a dynamic organization, work closely with an accomplished executive team, and lead with innovation and excellence. This is a hybrid position local to Warrendale, PA. ?? Interested? Apply now at https://lnkd.in/dzDdUz9 or share this opportunity with someone in your network! #FinanceLeadership #SVPHiring #FinanceJobs #StrategicFinance #OracleNetSuite #NowHiring #ExecutiveSearch