I’ve officially completed the AI Applications in Marketing course at my alma mater Indiana University - Kelley School of Business, and I’m feeling?light years ahead! ???
A massive shoutout to Paul Acito who came out of his retirement for OVERDELIVERYING every step of the way both in class sessions and extended office hours. His insights brilliantly bridged the gap between academia and real-world industry practices in ways that only a true master can.
I want to express my deepest gratitude and appreciation, not only because Paul came out of retirement to teach this groundbreaking course but also because of his profound sense of responsibility for humanity. He’s not just teaching the technical aspects of AI in marketing—he’s actively shaping marketing leaders who will drive this field forward.
Paul’s dedication continues to inspire me as I carry that same spirit into my own work and instill this ethos into the next generation of global talents, empowering them to lead with purpose, innovation, and a commitment to making a meaningful impact.
?? Here are the key lessons I've learned
1?? AI-Driven Marketing Agents: Redefining how we find new growth opportunities.??
2?? Content Creation with GenAI: Faster, better, more consistent.??
3?? Advanced Prompting Techniques: Mastering tools like ChatGPT, Claude, and so many more
4?? Smarter Marketing Analytics: Including both descriptive to prescriptive insights.?
Having taught in business schools for 20 years, this milestone reminds me of an important lesson: No matter how much you know, there are always new things to learn. You are never too late or too busy to keep learning. I’m excited to apply these cutting-edge skills to create meaningful impact in my teaching, in my company, and in my communities.
This course was a masterclass in how startups—like TrueLeap Inc—can now run marketing operations with the sophistication and efficiency that rival big corporates with huge teams and budgets. I'm so pumped to apply everything I've learned to take our global expansion across the Americas, Africa, and Asia to the next level!?
Thanks to other instructors Frank Acito, Kelly King, Tim Lemper, Scott Shackelford JD, PhD and all the guest speakers. Shout out to Danielle Amfahr for working tirelessly and making sure everything goes smoothly!
Special thanks to my fellow classmates Jo Clark, Gavin Zhang, PhD, Kinjal Kothari and so many more for sharing insights and providing support.
?? If you’re thinking about advancing your marketing skills, this course is worth every penny and every second. See links in comment below to learn more.
Here’s to lifelong learning and shaping the future with AI for all!
#ProudMoment #AIinMarketing #LifelongLearning #TrueLeap #GlobalLeadership #DrSunnyZ