Read in?AdMonsters?how publishers are finally in a position to succeed headed into 2025. TrueData's COO, Jonathan Durkee?explores the concept of Hedged Gardens and the ways publishers are redefining their role in the digital ecosystem. Using this approach, publishers are driving deeper audience connections, enhanced loyalty, and greater advertiser value in a privacy-first world.?https://lnkd.in/gTd-KsTX
关于我们
TrueData built an independent, omnichannel, identity graph that connects people & households to their digital devices. We power addressability for industry leading brands like The Trade Desk, Nielsen, Neustar, and Oracle and our graph exists within the customer's environment. This first party approach reduces latency and the need to depend on other proprietary ID solutions. The omnichannel graph links HEMs, MAIDs, CTV IDs (IFAs), UID2.0 together in a simple, privacy-first implementation.
- 网站
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https://www.TrueData.co
TrueData的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Los Angeles,California
- 类型
- 私人持股
- 创立
- 2013
- 领域
- Big Data、Mobile Advertising、Data Management Platforms、Mobile Intelligence、Data Monetization、Marketing Analytics、CRM Onboarding和Identity Resolution
地点
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主要
555 W 5th Street
35th Floor
US,California,Los Angeles,90013
TrueData员工
动态
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Join Tevin Skeete from the TrueData team at AdMonsters Publishing Forum in Scottsdale Arizona next week! Looking to increase revenue from programmatic ads? Want to identify, connect, and deduplicate anonymous users across web properties? Achieve all of these goals and more with TrueData's Publisher solutions. Set up a meeting with Tevin here: https://hubs.la/Q02XcPys0
Admonster Publishing Forum 2024
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Check out this AdExchanger piece by TrueData's own?David Berman! Learn about factors impacting data collection across the internet that you should pay attention to and strike a balance between accuracy and scale to reach your audience effectively. https://lnkd.in/gDmdRiRB
Balancing Accuracy, Richness And Scale For Effective Audience Targeting | AdExchanger
adexchanger.com
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Looking to unlock precise audience targeting, customer profiling/insights and a refined ad personalization strategy? Access scalable, deterministic Purchase Transaction Data derived directly from consumers and verified with proof of offline/online purchase receipt. TrueData's library covers over 60% of the US population and offers over 6,000 audience segments across more than 100 categories or by brand. Read more on the blog! https://hubs.la/Q02TS6jr0
Unlock the Power of Purchase Transaction Data – TrueData
https://www.truedata.co
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See you in NYC? It's your last call to set up a meeting with the TrueData team at Ad Week 2024! Meet up with Jonathan Durkee, David Locke and Tevin Skeete to discuss how you can future proof your digital activation and build an Omnichannel Identity Graph interoperable with your technology stack. https://hubs.la/Q02S1NlS0 #NYCAdvertisingWeek #AdvertisingWeek2024
Meet with TrueData at Advertising Week 2024
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Meet with TrueData at Advertising Week 2024! Book a meeting with Jonathan Durkee, David Locke and Tevin Skeete to discuss how identity resolution and customer profiling can power business insights, onboarding, segmentation, and more! https://hubs.la/Q02RdGth0 #NYCAdvertisingWeek #AdvertisingWeek2024
Meet with TrueData at Advertising Week 2024
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Will you be at Advertising Week in NYC this October? Catch up with the TrueData team Jonathan Durkee, David Locke and Tevin Skeete while you're there! Whether you're looking to revamp your data strategy, build a new data product or grow advertising revenue, our flexible solutions and dedicated client success team can help you meet your goals. Reach out to book a meeting: https://lnkd.in/g3w3TZmC #NYCAdvertisingWeek #AdvertisingWeek2024
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Last call to schedule a DMEXCO meeting with our team, in Germany ????! Chat with Jonathan Durkee and Tevin Skeete about all things Identity Resolution, Bid Enrichment, cross-medium data activation, and more! https://lnkd.in/gn-sMkAh #DMEXCO #DMEXCO2024
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Our team is eagerly anticipating heading to Cologne, Germany in a couple short weeks for DMEXCO Expo! Meet up with Jonathan Durkee or Tevin Skeete to chat about revamping your data strategy, building In-House Identity or Bid Enrichment solutions for publishers. We have customizable solutions that will drive impactful results for your business no matter your data goals. https://lnkd.in/gn-sMkAh #DMEXCO #DMEXCOExpo
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What do you make of Google's recent decision to keep cookies? Read our recent blog post to learn how to turn this announcement into an opportunity to innovate, adapt, and prepare for a privacy-first future. https://lnkd.in/gKXMMhHx #cookies #adtech #dataprivacy
Google’s Decision on Cookies: Navigating the Implications for Adtech – TrueData
https://www.truedata.co